Survey time period: 18 March 2022 to 17 October 2022
How high is the brand awareness of Ghirardelli in the United States? When it comes to chocolate eaters, brand awareness of Ghirardelli is at % in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Ghirardelli in the United States? In total, % of U.S. chocolate eaters say they like Ghirardelli. However, in actuality, among the % of U.S. respondents who know Ghirardelli, % of people like the brand.
What is the usage share of Ghirardelli in the United States? All in all, % of chocolate eaters in the United States use Ghirardelli. That means, of the % who know the brand, % use them.
How loyal are the customers of Ghirardelli? Around % of chocolate eaters in the United States say they are likely to use Ghirardelli again. Set in relation to the % usage share of the brand, this means that % of their customers show loyalty to the brand.
What's the buzz around Ghirardelli in the United States? In October 2022, about % of U.S. chocolate eaters had heard about Ghirardelli in the media, on social media, or in advertising over the past three months. Of the % who know the brand, that's %, meaning at the time of the survey there's some buzz around Ghirardelli in the United States.
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