Survey time period: 12 May 2022 to 17 October 2022
How high is the brand awareness of Toblerone in Germany? When it comes to chocolate eaters, brand awareness of Toblerone is at % in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Toblerone in Germany? In total, % of German chocolate eaters say they like Toblerone. However, in actuality, among the % of German respondents who know Toblerone, % of people like the brand.
What is the usage share of Toblerone in Germany? All in all, % of chocolate eaters in Germany use Toblerone. That means, of the % who know the brand, % use them.
How loyal are the customers of Toblerone? Around % of chocolate eaters in Germany say they are likely to use Toblerone again. Set in relation to the % usage share of the brand, this means that % of their customers show loyalty to the brand.
What's the buzz around Toblerone in Germany? In October 2022, about % of German chocolate eaters had heard about Toblerone in the media, on social media, or in advertising over the past three months. Of the % who know the brand, that's %, meaning at the time of the survey there's little buzz around Toblerone in Germany.
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