Survey time period: 12 May 2022 to 17 October 2022
How high is the brand awareness of Smirnoff in Germany? When it comes to spirits drinkers, brand awareness of Smirnoff is at in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Smirnoff in Germany? In total, of German spirits drinkers say they like Smirnoff. However, in actuality, among the of German respondents who know Smirnoff, of people like the brand.
What is the usage share of Smirnoff in Germany? All in all, of spirits drinkers in Germany use Smirnoff. That means, of the who know the brand, use them.
How loyal are the drinkers of Smirnoff? Around of spirits drinkers in Germany say they are likely to use Smirnoff again. Set in relation to the usage share of the brand, this means that of their drinkers show loyalty to the brand.
What's the buzz around Smirnoff in Germany? In October 2022, about of German spirits drinkers had heard about Smirnoff in the media, on social media, or in advertising over the past three months. Of the who know the brand, that's , meaning at the time of the survey there's little to no buzz around Smirnoff in Germany.
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