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Do you look for the Fair Trade label when buying food?

Survey on purchasing Fair Trade products in Germany 2021-2025

Last update: Nov 27, 2025

Region: Germany

Statista Research Department

Survey time period: 2021 to 2025¹

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Related insights

  1. Number of people who pay attention when shopping that their purchases are fair trade certified in Germany from 2019 to 2024 (in millions)
  2. Share of buyers and non-buyers of fair trade products in Germany in 2021, by gender
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  11. Which of these test and quality seals have you already seen before on a food product?"
  12. How often do you check product pack details for information about Fairtrade?*
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  25. Share of fair trade chocolate in total fair trade products sales in Germany from 2016 to 2024
  26. Is it very important for you that products and services you use from the following areas are more environmentally friendly or fairly produced?
  27. What is your personal motivation for buying fairly traded products?
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  32. When buying fashion and clothing items, do you pay more attention to the brand or the price?
  33. Types of social media accounts shoppers follow/ buy from in Germany 2022, by gender
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