Brand KPIs for chocolate & candy bars: Lacta in Brazil

Consumer Insights report

This report is based on the performance of Lacta in Brazil. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Lacta against the chocolate & candy bars industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators: awareness, popularity, ownership, loyalty, and media buzz.

Topics include:

Brand profile
Brand KPIs & benchmarking

Table of contents

Description
Content

Selected insights on brand KPIs for chocolate & candy bars: Lacta in Brazil

Lacta's branding resonates with Gen Z similarly to other brands in the industry
Lacta generally appeals to women more than men
Among Lacta enthusiasts, 32% fall under the high-income category
Among Lacta fans, 66% state that they get excited about chocolate & candy bar products
86% of Lacta consumers display loyalty towards the brand

Introduction

Study details
Key insights

Brand profile

Snapshot
Consumer demographics
Qualities
Attitudes

Brand KPIs & benchmarking

Industry comparison
Awareness
Popularity
Ownership
Loyalty
Buzz

Appendix

Consumer Insights
Authors

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FURTHER REPORTS

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