Brand KPIs for ice cream: Calippo in the United Kingdom

Statista Consumer Insights report

This report is based on the performance of Calippo in the United Kingdom. Incorporating data from Statista’s Consumer Insights Brand KPIs survey, the report provides you with key consumer insights and benchmarks Calippo against the ice cream industry overall and their competitors. Our data allows you to measure the brands position in the market by creating a profile using Statista's five key performance indicators. Which are: awareness, popularity, usage, loyalty, and media buzz.

Topics include:

Brand profile
Brand KPIs & benchmarking

Table of contents

Description
Content

Selected insights on brand KPIs for ice cream: Calippo in the United Kingdom

Calippo's branding resonates more with Millennials
Calippo generally appeals to women more than men
Among Calippo enthusiasts, 38% fall under the high-income category
Among Calippo fans, 51% state that they get excited about ice cream
77% of Calippo consumers display loyalty towards the brand

Introduction

Study details
Key insights

Brand profile

Snapshot
Consumer demographics
Qualities
Attitudes

Brand KPIs & benchmarking

Industry comparison
Awareness
Popularity
Usage
Loyalty
Buzz

Appendix

Consumer Insights
Authors

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FURTHER REPORTS

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