Health and functional foods market in Japan - statistics & facts
Deregulations in the Japanese health foods market in 2015 have propelled the market on a growth trajectory and established functional foods as a distinct category. However, the market attracted widespread media attention in March 2024, following reports of fatalities linked to supplements containing rice fermented with red yeast (“beni koji”) by Kobayashi Pharmaceutical. While foods with function claims emerged as a driver of the health foods market, the scope of the incident was expected to dampen market growth.
