Eating behavior in Japan - statistics & facts
Traditional Japanese food culture (“washoku”), registered in the UNESCO Representative List of the Intangible Cultural Heritage of Humanity, is on the decline. Changing consumer preferences reflect the diversification of food culture and transforming social structure in Japan. Homemade meals, consisting of rice as a staple and several side dishes, used to be the standard of a healthy diet, with lunch boxes often taken to work or school. Nowadays, the ready-made meal market and food service sector supply consumers with affordable and quick meals.
