Fox Likes iSpot’s Outcome Measurement and Signs Up for More
Commercials on Fox networks gave a quick service restaurant chain a big boost, compared to other linear TV ads.
Big Brains w/ Evan Shapiro & DirecTV’s Dan Rosenfeld
XR and AdImpact Deliver Cross-Channel Measurement for Political Campaigns
Beer & Hard Seltzer Win for World Cup TV Ad Reach
Beer & hard seltzer brands accounted for 8.01% of the 25 million TV ad impressions across English- and Spanish-language broadcasts.
SAGE Says: Burger King’s Food-First Approach Is Resonating With Viewers
iSpot's SAGE says BK's 2026 campaigns are outperforming all time-averages for likeability, desire and overall effectiveness.
The Business Of Data With Jon Lafayette: Impact
Measuring what makes money has become a science all its own. Judging by the joy at Fox, iSpot has helped them figure that out.
Fox Likes iSpot’s Outcome Measurement and Signs Up for More
Commercials on Fox networks gave a quick service restaurant chain a big boost, compared to other linear TV ads.
Big Brains w/ Evan Shapiro & DirecTV’s Dan Rosenfeld
Media Cartographer Evan Shapiro sits down with DirecTV's Dan Rosenfeld to discuss why deterministic data is reshaping television advertising.
XR and AdImpact Deliver Cross-Channel Measurement for Political Campaigns
'By bringing AdImpact’s TV intelligence together with XR’s digital ad serving data, we're giving campaigns a true read on performance across every channel,' said XR's Theresa Contario
Surveying World Cup's Social Video Success
How social video helped build serious World Cup buzz, why the 'Kohl's Mom' character is winning for the retailer and more in this week's Data Dose newsletter.
World Cup Telecasts Generated More Than 25 Billion Ad Impressions: iSpot Study
Ads in hydration breaks retained large audiences
Social Traffic Varies Significantly By Region In Q2
Chartbeat data reveals stark regional divides: Southeast Asia and Africa saw social traffic surge in Q2, while Central Asia declined. North America remained flat at 17%.
Surveying World Cup's Social Video Success
Spain's 2026 World Cup win sparked 259 billion social video views—with creators generating over 70% of the footage across YouTube, Instagram, and TikTok.
SAGE Says: How Kohl’s Is Approaching TV Advertising
Ellie Kemper's 'Kohl's Mom' character has been part of a winning strategy for the brand.
The Business Of Data With Jon Lafayette: Let's Get It Right
Truthset's validated audience data now integrates with Yahoo DSP. Creator content claimed 26% of video viewing time. CTV platforms race to prove incrementality beyond impressions.