►︎ SOLUTIONS / SEARCH ONBOARDINGActivate HCP audiences across Google
Throtle helps healthcare marketers transform client HCP/NPI lists into activation-ready audiences for Google Customer Match, enabling deployment across Gmail, Search, Shopping, and YouTube.
With Throtle’s new Google Customer Match destination, clients can out their HCP data to work across Google’s powerful media ecosystem. Throtle takes a client-provided HCP/NPI list, converts it into HEMs and hashed PII such as name, address, and ZIP, and uploads the audience into the client’s Google Customer Match seat for activation across key Google properties.
Bring your HCP data into Google
For healthcare marketers, this means getting more value from existing HCP data by transforming it into an actionable audience within Google’s ecosystem. With Throtle, brands can more easily prepare and onboard audience data for Google Customer Match, enabling more precise HCP targeting and helping them reach healthcare professionals across trusted, widely used Google channels.
What Throtle Delivers
Activation of HCP/NPI lists in Google Customer Match
Conversion of source data into HEMs and hashed PII
Upload into the client’s Google seat
Audience deployment potential across Gmail, Search, Shopping, and YouTube
A new pathway for healthcare marketers to extend audience strategies into Google media
More Ways to Activate Your Audiences
Throtle supports a range of onboarding and activation options across Consumer, HCP, Search, Social, Programmatic, and CTV/Linear channels, helping healthcare marketers connect the right audiences to the right destinations with greater accuracy and scale.