Yardbarker

Privacy Policy

YB Media, LLC
Effective August 1, 2026

This Privacy Policy covers:

Introduction

This Privacy Policy is important to you to understand how your personal data is collected, used, or otherwise processed when you use the yardbarker.com website (the "Website"). Personal data is any information about you that might be used to identify you, or make it possible to identify you. This Privacy Policy applies to your personal data processing on the Website, and not to data processing that may occur on other services or web pages, regardless of whether they are provided by the owner of the Website or someone else.

Yardbarker.com is owned and operated by YB Media LLC, a company within the Better Collective group. YB Media LLC and the Better Collective group are responsible for the collection and use of personal information described in this Privacy Policy.

YB Media, LLC
1534 Plaza Lane, #146
Burlingame, CA, 94010
United States

This Privacy Policy is effective from the first of August 2026. This Privacy Policy may be modified from time to time. Any changes to it will become effective when it is posted to our website. Please check back periodically to learn of any changes to this privacy policy.

Personal Information We May Collect

This Privacy Policy applies to all information collected by us or submitted to us and third parties acting on our behalf. We collect information when you interact with our Website. In general, the information we collect is either (a) provided by you, (b) collected by us when you use our Website, or (c) given to us by third parties.

Information Collected Directly From You

When you visit and/or use the Website, we may collect information from you, including but not limited to the following:

  • Account and Contact Information: When you register for a Yardbarker account, we collect your email address and a password, and you may choose a username. If you sign up for a newsletter, contact us, or otherwise reach out to us, we also collect the email address and any other information you choose to provide in that interaction.
  • User Submissions: If you post comments or submit content, ideas, feedback, or other material to us or through the Website, we collect the information contained in those submissions.
  • Other Information You Provide: Information you provide when you participate in our surveys, quizzes, or promotions, or when you interact with us or others on our channels, pages, and accounts on social media and other companies' platforms.

Information Collected Automatically

As you use and access our Website, we and our service providers (which are third-party companies that work on our behalf to provide and enhance the website) may use a variety of technologies to automatically collect information, including but not limited to:

  • Location Information: coarse location (i.e., information derived from device information associated with your IP address, city, or country code or address) or precise location for limited services and/or region-specific offerings;
  • Device and Other Technical Information: We collect information from your devices (computers, mobile phones, tablets, etc.), including information on how you interact with our services and those of our third-party partners, and information that allows us to recognize and associate your activity across devices and services. This information includes device-specific identifiers and information such as IP address, cookie information, mobile device and advertising identifiers, browser version, operating system type and version, mobile network information, device settings, and software data;
  • Usage and Viewing Information: our Website collects usage data such as the source address from which a page request originates (i.e. your IP address, domain name, type of computer), date and time of the page request, the referring website (if any), and other parameters in the URL (e.g. search criteria). Webpages, apps, and ads you see and interact with, as well as accounts you link together, including recordings of your interactions with our services, which may include mouse clicks, mouse movements, keystrokes, and page scrolling.
  • Information from Cookies and Other Technologies:
    • Cookie Information: When you visit our website, we may send one or more cookies – small files – to your computer or other device, which may enable us or others to uniquely identify your browser. We use both session cookies and persistent cookies. Some features of the website or service may not function if the ability to accept cookies is disabled.
    • Online Analytics: We may use third-party web analytics services such as Google Analytics (with Google Signals and Google User ID enabled) and others. We utilize Google Signals on our website to provide enhanced analytics and marketing capabilities. Google Signals allows us to gather additional insights on how users interact with our content across multiple devices, offering a more cohesive and convenient user experience. Users who are signed into their Google accounts and have consented to ads personalization may have data collected that contributes to these aggregated insights. You can manage your personalized ads experience or opt out via Google's Ads Settings.
  • Log File Information: When you use our website, our servers may automatically record certain information that your device sends whenever you visit any website and use certain apps. These server logs may include information such as your web or app request, IP address, browser type, browser language, referring/exit pages and URLs, platform types, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the date and time of your request, and one or more cookies that may uniquely identify your browser.

Information From Others

We collect information about you when we receive it from third parties, such as:

  • From advertisers about your experiences or interactions with their offerings;
  • When we obtain information from third parties such as marketing partners, identity verification services, anti-fraud services, and other companies, such as those that use our services; this may include your activity on other sites and apps, as well as information that those parties provide to us.

Use of Personal Information

We use your personal information to operate, maintain, and provide to you the features and functionality of our services, including but not limited to:

  • Providing you with our services;
  • Personalizing your use of our services;
  • Processing and responding to inquiries;
  • Enforcing the legal terms that govern your use of our services;

We may use your information (both personal and non-personal information) to send you marketing and advertising content, including sending you advertising through multiple channels, such as email, push notifications, display media, and personal text messages. We may send you advertising or content regarding our products and services, or products that we market on behalf of another company. For more information and options on how to control this, please see our Your Rights and Choices section and our US State-Specific Privacy Rights section.

We may use your information to communicate with you about:

  • Our products and services, in which you may be interested, provided only if you have not requested otherwise;
  • The newsletter and information for which you have signed up;
  • Non-marketing or administrative purposes (such as notifying you about major changes to our services or for customer service purposes);

We use your information to improve the quality and design of our services and to create new features, promotions, functionality, and services, such as storing, tracking, and analysing user preferences and trends.

We also use cookies, log file information, and mobile app information such as device identifiers for purposes such as:

  • Remembering information so that you will not have to re-enter it during your visit or the next time you visit our website;
  • Providing custom, personalized content and information;
  • Monitoring the effectiveness of our marketing campaigns;
  • Monitoring aggregate metrics such as total number of visitors, pages viewed, etc.;
  • Tracking your entries, submissions, and status in promotions, sweepstakes, and contests.

To find out more about what cookies we use, visit the Cookie Preferences Center located in the footer of our website.

We may use your information to enhance the safety and security of our services. We may also use it to verify your identity, monitor, investigate, and prevent unauthorized activities (for example, our newsletter sign-up is protected by reCAPTCHA). Lastly, we may also use it to enforce or defend our rights, investigate or report potential violations of our Terms of Service.

We only keep your information for as long as we need it to fulfil the purpose we are using it for, as permitted by law.

Legal Bases for Processing Personal Information

Some laws require companies to disclose to you the legal grounds they rely on to process your personal information. To the extent those laws apply, we process your personal information:

  • Legitimate interests: In many cases, we handle personal data on the ground that it furthers our legitimate interests or the legitimate interests of third parties in commercial activities in ways that are not overridden by the interests or fundamental rights and freedoms of the affected individuals, such as:
    • Customer service;
    • Marketing;
    • Analysing and improving business;
  • Processing for the contract: Some of our processing of personal data is to meet our contractual obligations.
  • Consent: Where required by law, and in some other cases, we handle personal data on the basis of your implied or express consent.
  • Legal Compliance: We may need to use and disclose personal data in certain ways to comply with our legal obligations.

Who Do We Disclose Your Information To?

We may disclose information to:

  • Affiliates: We may disclose information to our affiliates, which can include related companies through common ownership or control, such as parent companies, subsidiaries, or sister companies, as well as business partners and referral or marketing partners that have a formal relationship with us. Additionally, these affiliates might include any organizations that collaborate closely with us, often necessitating data sharing. We may also share information with our subsidiaries and other members of the Better Collective group, in connection with any of the uses of information set out in this Privacy Policy.
  • Service Providers: We hire vendors and other companies to perform services for us, such as creation, maintenance, hosting, delivery, and marketing of our services. This may include emails, hosting websites, sweepstakes, surveys, providing marketing assistance or similar services, data storage, security and fraud prevention, customer service, or conducting research and analytics. These companies will be permitted to obtain only the personal information they need to deliver the service, are required to maintain the confidentiality of the personal information, and are prohibited from using it for any other purpose.
  • Third Party Companies (Advertising and Marketing Companies; Data Enrichment…): We may work with third parties that collect and use information about your website and mobile app usage over time and across our and non-affiliated websites and mobile apps, including on different devices and browsers. These partners may use this information to infer your interests and deliver relevant advertising to your browser or device and browsers or devices associated with it. For more information on which third parties we disclose your information to, visit our Cookie Preferences Center located in the footer of our website. We may share the personal information that you provide or we collect automatically, such as email and IP addresses, with third-party partners. These partners may then link that data to other information they've collected from websites, apps, and devices, to create user profiles and identify likely connections across devices. This data is then used for interest-based content and targeted advertising across your devices to improve your online experience.

You have the right to choose whether your data is used for these purposes. To learn more, please visit our Your Rights and Choices section of this Privacy Policy.

As part of our first-party audience and advertising activity, we also use a customer data platform and data-enrichment and identity-resolution partners to combine identifiers (such as email and IP address) into audience segments that are made available for targeted advertising and audience activation, including with non-endemic advertising partners. This activity uses Tealium as our customer data platform, and data-enrichment and identity-resolution partners including LiveRamp and Experian.

  • Sponsors, Promotions, and Branded Programs: We may offer content or programs (e.g., competitions, sweepstakes, promotions, games, applications, or social media integrations) that are sponsored by or co-branded with third parties that may collect or obtain information from participants.
  • Legal and Law Enforcement Purposes: We may disclose information in response to a legal process or in response to a law enforcement agency's request.
  • Change of Control: We may transfer information in the event of an actual or potential business transaction, such as if all or a portion of our business or assets change ownership, are sold, or are transferred.
  • Others: We may share your personal information in other situations with your consent.

How do we protect your personal information?

We regularly make sure that your data is kept up to date and stored securely. In order to achieve that, we apply different technical and organisational measures to ensure the protection of your personal data against accidental or unlawful loss, alteration, theft, unauthorised disclosure or access, unauthorised use, potential data breaches, and against all other unlawful forms of data processing.

Based on business needs and security requirements, we apply restrictions on access control to your personal data. Access to your personal data is only granted to trained staff with authorisation, whose knowledge and skills are necessary to process the personal data we gather adequately.

International Data Transfers

This Privacy Policy is intended to cover the collection of information on or through this website from residents of the United States.

If you are visiting the website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers are located and the website's central database is operated.

Please be assured that we seek to take reasonable steps to make sure that your privacy is protected. By using our website and services, you acknowledge that your information may be transferred to our facilities and those third parties with whom we share information as described in this policy. When you provide personal information to us through the website, you consent to the processing of your data in, and the transfer of your data to, the United States or any other country in which we or our affiliates, subsidiaries, or service providers host these services.

Your Rights and Choices

If you are located outside the United States, please note that this website is intended for US users. However, we respect applicable privacy rights in your jurisdiction and have implemented mechanisms to honor them where required.

There are several tools and options you can use to help control how your information is collected, used, and disclosed.

Individual Rights: Depending on the country where you are based, you may request the following:

  • Right of access and rectification: you can request to access the information we hold about you and to correct any inaccuracies of your information.
  • Right to erasure/deletion: you have the right, in certain circumstances, to ask for your information to be deleted. In specific cases, we may not be able to delete some types of information, specifically where we have a legal obligation to keep that information, or where you want us to continue to provide you with a service and the processing is necessary for the provision of that service.
  • Right to Opt-Out: Individuals have the right to opt out of the sale of their personal information to third parties. See below.

To exercise any of these rights that apply to you, please submit a request via email to dataprotection@bettercollective.com.

Residents of some US states have specific privacy rights. Please visit the US State-Specific Privacy Rights section in our Privacy Policy.

Your Opt-Out Options

Under certain U.S. State Privacy Laws, you have the right to opt out of the sale or sharing of your personal information ("PI"), including for purposes of targeted advertising (sometimes referred to as "cross-context behavioral advertising").

Do Not Sell or Share My Data (Cookie-Related PI)

If you wish to opt out of the sale or sharing of your cookie-related personal information (such as online identifiers or browsing behavior), you can do so by managing your preferences through our Cookie Preferences Center, which is accessible from the footer of our website ("Cookies Settings" / "Opt Out of Sale of Personal Data and Targeted Advertising"). This opt-out is specific to the device and browser you use at the time and is maintained through an opt-out cookie. If you delete or block cookies, you will need to re-enable your preferences.

Do Not Sell or Share My Data (Non-Cookie PI)

To exercise your rights with respect to non-cookie personal information, such as your name or email address, please submit a request via our Consumer Rights Request Form. We will process your request in accordance with applicable privacy laws.

Global Privacy Control (GPC)

Our website is configured to recognize and honor Global Privacy Control (GPC) signals. GPC is a browser-enabled privacy control that communicates your opt-out preferences automatically. When a valid GPC signal is received, we will treat it as a request to opt out of the sale or sharing. We do not charge you, deny you services, or alter your experience based on your decision to use GPC.

Links to Other Websites

This website may contain links to other websites. Please be aware that we are not responsible for the content or privacy practices of those other websites. We encourage our customers to be aware when they leave this website and to read the privacy statements of any other website that collects personally identifiable information.

Disclaimer for Children Under the Age of 18

This website is intended for adults. We do not knowingly or intentionally collect personal information from anyone under the age of 18. If you are under the age of 18, please do not provide any personal information to us. As such, we do not sell or share with third parties the personal information we know to be from children under the age of 18.

Contact information

If you have any questions or concerns regarding this Privacy Policy, please contact us at dataprotection@bettercollective.com.

US State-Specific Privacy Rights

Certain U.S. states provide their residents with specific rights regarding their personal information. This section supplements the rest of our Privacy Policy and applies only to residents of California, Virginia, Colorado, Connecticut, and Utah.

We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA) as amended by the California Privacy Rights Act (CPRA), as well as other similar U.S. state privacy laws (such as the VCDPA, CPA, CTDPA, and UCPA).

Categories of Personal Information We Collect

In the past 12 months, we have collected the following categories of personal information, as defined under applicable U.S. state privacy laws:

Category Examples Collected
Identifiers Real name, alias, postal address, IP address, email address, account name, device identifiers, or other similar identifiers Yes
Personal records Name, signature, contact information, payment card details Yes
Characteristics of protected classifications Age, gender (if voluntarily provided) Yes
Commercial information Records of products or services purchased, obtained, or considered No
Internet or other electronic network activity Browsing history, search history, interactions with our services or ads Yes
Geolocation data Coarse and precise location data Yes
Audio, electronic, visual, or similar information Photos, videos, or other user-submitted content No
Inferences Preferences and interests derived from personal information Yes
Sensitive personal information Precise geolocation, account credentials, racial/ethnic origin (if voluntarily provided) No

We collect this information for the business and commercial purposes outlined in the Use of Personal Information section above.

Disclosure of Personal Information

We may disclose personal information to the categories of third parties listed in the Who Do We Disclose Your Information To? section of this Privacy Policy for operational business purposes. This includes affiliates, service providers, marketing and analytics partners, and others as required by law.

We may "sell" or "share" (as defined under state laws) personal information, including for cross-context behavioral advertising. You can opt out of such uses by following the instructions in the Your Opt-Out Options section above.

We do not knowingly sell or share the personal information of consumers under 18 years of age.

Your State-Specific Privacy Rights

Depending on your state of residence, you may have the following rights:

  • Right to Know or Access: You can request that we disclose what personal information we collect, use, disclose, and sell/share.
  • Right to Delete: You can request the deletion of personal information we hold about you.
  • Right to Correct: You may request that we correct inaccurate personal information about you.
  • Right to Opt Out of Sale/Sharing: You may direct us not to sell or share your personal information for targeted advertising. Please check the above section for instructions on opting out.
  • Right to Limit Use of Sensitive Personal Information (California only): You may ask us to limit how we use your sensitive personal data.
  • Right to Appeal: If we decline your privacy request, you may appeal the decision by contacting us.

To exercise these rights, please submit a request via our Consumer Rights Request Form, or email us at dataprotection@bettercollective.com.

Please check the section "Your Rights and Choices" for instructions on how to opt out of data sharing and selling.

You may also designate an authorized agent to make a request on your behalf, subject to verification requirements.

Notice at Collection

We collect the categories of personal information listed above for the purposes described in this Privacy Policy. This includes purposes such as providing services, personalizing experiences, processing transactions, delivering advertising, conducting analytics, and complying with legal obligations.

We retain personal information for as long as necessary to fulfill these purposes, unless a longer retention period is required or permitted by law.

For more details, please refer to the relevant sections of this Privacy Policy, including: