Once you own a topic in ChatGPT, you tend to hold it.
Our research found that clear category owners stayed on top in 90.4% of month-over-month comparisons.
But the lead matters. Brands with a narrow advantage were far more likely to lose their position, while wider leads
SEO question, then vs now:
Old → How do we rank higher?
New → How do we become a trusted source everywhere AI looks?
Rankings still matter. But AI answers pull from citations, mentions, and repeated signals far beyond your site.
Example: LinkedIn already drives ~11% of AI
What actually kills AI visibility? Generic reviews, weak third-party presence, and a lack of authentic conversations can all work against your brand.
Rita Cedre breaks down how to fix it 👇
social.semrush.com/4h1pCKz.
AI Overviews now appear for more than 50% of queries tracked in Semrush Sensor.
But Google Search Console doesn’t separate AI Overview clicks and impressions from your overall performance data.
Semrush tracks AI Overviews across five key areas:
1. Find opportunities – see where
