JOURNAL
Coffee in the Time of High Prices
Take a trip back in time with us to July 2019. We had just hosted our company launch event in Tampa, Florida, and...
Flavor Wars: Thoughts on Co-Fermentations and Market Access
Co-ferments — I have to admit, I was originally a skeptic. Maybe like many of us in our various “young and dumb” phases, I initially rejected the concept outright simply because it wasn’t a “purist” approach to coffee. (Keep calm, dear reader, as I have since repented...
Colombia, the Processing Paradise
I still remember the first time I tried Edwin’s coffee. Early on in the pandemic, barely a year into the launch of Yellow Rooster, we were still trying to find our groove as a business. Our export partner in Colombia at the time was a guy named Manuel Barbosa, a...
The American Coffee Drinker is a Colombian Coffee Drinker
The reputation of Colombian coffee precedes itself. Since even before the launch of the incredibly successful “Juan Valdéz” campaign in 1958, Colombian coffee had been experiencing astronomical leaps and advances in production and exports, experiencing 1900% growth...
New Varieties with Café Granja La Esperanza
Much ink has been spilled all around the world about the wonders of Café Granja La Esperanza (CGLE) in Valle del Cauca, Colombia. Rigoberto Herrera (or just Rigo for short) is a world-renown producer, one of the earliest champions of organic and Gesha production in...
Colombia Variety Explosion
As a young barista, I remember seeing the famous “variety tree” poster EVERYWHERE I turned…
We are touching down in Continental Terminals (CTI), New Jersey!
We have some exciting news to share with you!Soon, in January 2024, we are expanding our reach to warehouse coffees at Continental Terminals (CTI) in New Jersey. Now, it will be easier for you to access the Yellow Rooster coffees you have been wanting to try! As of...
An Interview with Eric Jara, Peruvian Cup Tasters Champion 2023
In a night filled with adrenaline, Eric Jara (34) emerged as the new champion of the sixth annual edition of the National Coffee Tasters Championship of Peru; first among 51 coffee tasters from all across the nation of 34 million people. The award was determined after...
Entrevista con Eric Jara, campeón del VI Campeonato Nacional de Catadores del Perú
En una noche llena de adrenalina, Eric Jara se consagró como el nuevo campeón del VI Campeonato Nacional de Catadores de Café del Perú.
Interview with Akio Teramoto, winner of the New Zealand Aeropress Championship!
Congratulations to Akio Teramoto! The winner of the 2023 Aeropress New Zealand Championship! We are absolutely thrilled to have had the opportunity to taste the winning cup, which truly embodied the incredible flavors of Brazilian coffee!