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Consumer and retail

Time for some retail knowledge therapy? If you’re interested in the hottest trends in retail and consumer behavior, you’ll find it here. Access authentic insights into where people splurge and where they save – from fashion to food and beyond. Gain real-life insights with free research, articles, reports, and events.

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The Cheesecake Factory just became a political punchline – but how satisfied are its customers?
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Warehouse club competitors: How Costco, Sam's Club, and BJ's Wholesale compare
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How men and women in the U.S. differ in gift-giving habits
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What do GLP-1 users eat – and how do their food habits compare with other Americans?
Pampers at 65: What do U.S. brand awareness and consideration trends reveal?
Which personal care brands are most considered by women across each generation?
Compared to when you were a child, do you think most store-bought chocolate tastes...?
How would you rank chocolate produced in the U.S. among all chocolate from around the world?
How do you feel about chocolate?
If a food company had to make up for higher costs, which of the following would you prefer it do?
Sector favorability: Soft drinks makers
Sector favorability: Luxury fashion & beauty
Sector favorability: Groceries
Sector favorability: alcoholic drinks makers
Sector favorability: Fast food chains
Sector favorability: Leisure companies
Sector favorability: Supermarkets
Hershey’s Ad Awareness score records Gen Z rise following KATSEYE campaign launch
U.S. beauty care heroes: Most considered personal care brands 2026
Who is most interested in buying secondhand clothing in the U.S.?
Thrift shifts: How are Americans buying secondhand in 2026?
What concerns do Americans have about buying secondhand clothes?
Burger King vs. Wendy's: Which brand wins out among American consumers?
Tipping | U.S. | October 2026
From Nike to Super Mario Bros.: Which brands topped the Black Friday and Cyber Monday 2025 Buzz rankings?
Rooms with a view: How many TVs do Americans have at home?
The bots and the basket: AI's role in Black Friday and Cyber Monday 2026
How to use YouGov data to activate high-value audiences during the peak holiday season 2026
Subscription boxes
  1. 1.Harry's Razor and Shave Gel Subscription41%
  2. 2.Barkbox Dog Product Subscription Box32%
  3. 3.Stitch Fix Clothing and Accessories Subscription31%
  4. 4.Walmart Beauty Box31%
  5. 5.BoxyCharm31%
Hard seltzers
  1. 1.Mike's Hard Lemonade Seltzer Pineapple41%
  2. 2.Smirnoff Spiked Sparkling Seltzer36%
  3. 3.White Claw Hard Seltzer36%
  4. 4.Topo Chico34%
  5. 5.Corona Hard Seltzer32%
Watch brands
  1. 1.Rolex59%
  2. 2.Timex54%
  3. 3.Seiko Watches50%
  4. 4.Tiffany & Co Watches49%
  5. 5.Casio48%
Candies
  1. 1.M&M's Peanut80%
  2. 2.Godiva68%
  3. 3.Gummi Bears66%
  4. 4.Jolly Ranchers65%
  5. 5.Mentos62%
Vegetables
  1. 1.Potatoes87%
  2. 2.Sweetcorn85%
  3. 3.Garlic82%
  4. 4.Broccoli82%
  5. 5.Carrots80%
Fruits
  1. 1.Strawberries88%
  2. 2.Bananas85%
  3. 3.Watermelons84%
  4. 4.Green Grapes84%
  5. 5.Pineapples83%
Mexican dishes
  1. 1.Nachos82%
  2. 2.Salsa80%
  3. 3.Burritos80%
  4. 4.Fajitas79%
  5. 5.Quesadilla77%
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