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Google Analytics 4 vs. UA: Why are Event Counts Different?
My event counts between GA4 and UA are different. They are not drastically different (maybe about 10%) but the numbers are still off. If the tags and triggers are all the same in GTM, shouldn't the ...
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Google Analytics 4 (GA4) Event Counts Different from UA
Anyone migrated from Universal Analytics to GA4 showing event counts slightly off for custom events? I am using the same triggers in GTM so why would there be a discrepancy? What could cause this? I ...
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