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Erin Kleinberg reposted thisErin Kleinberg reposted thisWork/Life Live, powered by Wealthsimple Business, is back This month, we're pleased to welcome Erin Kleinberg, Founder + CEO of SIDIA and Co-Founder of Métier Creative and Coveteur In this session, we sit down with Erin for a candid conversation on reinventing yourself again and again: the risks, the pivots, and the lessons learned building brands across fashion, media, and beauty. Wealthsimple Business gives Canadian businesses chequing, investing, and group savings that actually work for them — no monthly fees, no minimum balances, and chequing that pays up to 2.25% interest instead of the big banks' 0.01%. Business owners can manage their business and personal finances from one simple, integrated platform. Over 30,000 Canadian businesses — agencies, design studios, doctors, farmers, at least one nuclear reactor inspector — already trust Wealthsimple Business to make their finances easier. Learn more at wealthsimple.com/business Work/Life Live is an exclusive perk of East Room memberships. To learn more, contact danielle@eastroom.com Visit our website to explore current Work/Life stories. https://lnkd.in/gPW9BYck #eastroom
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Erin Kleinberg reposted thisErin Kleinberg reposted thisThere's a particular kind of pride that comes from watching an idea you helped shape stand on a stage and get recognized. Today, that idea is Sidia and it just won an Allure Best of Beauty 2026 award. https://lnkd.in/gYQK6XdH I don't say this lightly: Erin Kleinberg is one of the true visionaries of our industry right now. What she's built with Sidia isn't just a body care and fragrance line. It's a tribute to her grandmother, to the idea that self-care can be an act of dignity rather than indulgence, and to the belief that a product can carry memory the same way it carries scent. She took grief and turned it into ritual, and she did it with a clarity of vision that most brands spend a decade trying to find. Being part of that journey, even in a small way, is the reason I do what I do. Product development is not glamorous most days. It's iteration, reformulation, spec sheets, stability testing, more iteration. It's a hundred quiet decisions nobody outside a lab will ever see. And then every so often you watch all of that quiet, invisible work turn into something that stands in front of the world and gets named one of the best in beauty. That's the moment that gets me every time. Not the award itself, but the reminder of what it represents: an idea, once fragile and untested, made real. A founder's instinct, validated. A team's belief, justified. To Erin and everyone at Sidia congratulations. Getting to support work this meaningful is something I will cherish for the rest of my life.
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Erin Kleinberg reposted thisErin Kleinberg reposted thisSummer is over, but Batch 6 is live here at Villa Blu by Robertet ☀️ A few numbers behind this one: → 1000+ founders met over the year → 122 applications from 18 countries → 37 startups long-listed, 12 short-listed → 5 selected And here they are 🥁 🍁 BEHY — a Canadian brand created by elite athletes Etienne Boulay (NFL), Maxime Talbot and Bruno Gervais (NHL), bringing new energy to everyday hydration, powered by maple 🧬 Kresko RNAtech — a pioneer biotech in the field of RNA bioactives, developing active ingredients traditionally found in fresh fruits & vegetables. Founded by Carla Borini in Argentina, now expanding to the US and Europe 💨 Carnault — a Swiss brand redefining the smoke-free experience through a unique object made from luxury materials. 7 years of R&D and €7M raised for a beautiful piece of craftsmanship 🧠 Youngr Labs — Céline and Tanguy are building a foundational AI model dedicated to human longevity and cell rejuvenation, a perfect match for our Health & Beauty vision 💋 SIDIA — bringing beauty and sensuality back to fragrance, with scents composed by our very own Jérôme Epinette. Founded out of Toronto by serial entrepreneur and creative genius Erin, growing fast and expanding into the US With challenger brands and deep tech companies from all over the world, Batch 6 might just be our most balanced and versatile Batch yet. The founders joined us in Grasse at the end of June for their onboarding week: meetings with the Robertet teams, the traditional factory visits, BBQs, rooftop evenings and a bit of Padel here and there 🎓 What's next? Learning expeditions to NYC and Shanghai, new faces on the team, and a few partnerships we can't talk about just yet 😉 Welcome to the family, Batch 6. Now the work begins 🌱
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Erin Kleinberg reposted thisErin Kleinberg reposted thisSIDIA has officially launched in Sephora Canada and is now available in 50 stores nationwide. When I started working with Erin Kleinberg, launching in Sephora was one of those goals we were always working toward. To see our products on Sephora shelves now feels incredibly surreal, and it's a reminder of how much work has gone into building this brand. SIDIA is approaching fragrance in a different way, and watching people connect with our products, our storytelling, and our vision has been so rewarding. I'm incredibly proud to work alongside such a driven team. A huge thank you as well to the Sephora Canada team for believing in SIDIA and helping make this milestone possible. So excited for everything that's ahead. Alex Assaraf Michelle Siman Melissa Batchelor, MBA Camille Duncan Kristyn Truong Alysia James
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Erin Kleinberg reposted thisErin Kleinberg reposted thisWhat a special day for our team! We had the pleasure of welcoming Erin Kleinberg founder of SIDIA and her family/team to our store on the same day the brand launched exclusively at Sephora Canada. It was so nice to meet her, hear the story behind the brand and celebrate this exciting milestone together. It is always inspiring when we get to see the passion behind the brand firsthand. One of my favorite parts of working at Sephora is getting to support Canadian-founded brands and help introduce them to our clients. It's always exciting to see local brands grow, and we're proud to be part of that journey. Thank you for stopping by and sharing your launch day with us. Wishing the SIDIA team continued success—we're excited to watch the brand grow!
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Erin Kleinberg reposted thisErin Kleinberg reposted thisFor over a decade, we’ve helped shape some of the most beloved names in beauty, from Oribe to Victoria Beckham Beauty to Augustinus Bader. And now, we’re excited to announce the beginning of a long-term partnership with Violet Grey, the authority that brings all the best of beauty together under one roof. Call it kismet. Our collaboration kicked off with the launch of Violet Grey at Harvey Nichols, Knightsbridge. We were honoured to be a part of this project that brings together two iconic retailers—and brings Violet Grey to London for the very first time. Stay tuned for what’s next. Creative Direction & Campaign Production by Métier Installation Concept & Identity by Métier https://lnkd.in/gCa3_zm5
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Erin Kleinberg reposted thisErin Kleinberg reposted thisCalling all account management friends! We're growing at Métier, and I'm looking for an exceptional Account Director/Group Account Director! You'll have the opportunity to work across some incredible beauty, luxury, fashion, and lifestyle brands, partnering closely with clients and helping bring great ideas to life. If you're looking for a role where you can have a real impact, work alongside a smart and supportive team, and be part of an agency that's growing, I'd love to hear from you. Know someone amazing? Please share or send them my way!
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Erin Kleinberg shared thisProud is an understatement. This team dreamed up the most beautiful launch in honor of our newest golden hero, MIDAS. GO TEAM!!!
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Erin Kleinberg reposted thisErin Kleinberg reposted thisNew fragrance by SIDIA, meet MIDAS Ended the year strong! <3 Lead by visionary Erin Kleinberg CEO: Erin Kleinberg Art Director: Camille Duncan Head of Brand: Michelle Siman Product Development: Jaimie Ifrah + Alex Assaraf COO: Melissa Batchelor Ops + Brand Marketing Coordinator: Hyacinth Vibangco Design: Dana Mevorach Product Photographer: Michael Kazik Photo Assist: Kyle Phillips Lighting Tech: Zackery Hobler Props: Mecayla Slaviero
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Erin Kleinberg liked thisErin Kleinberg liked thisWork/Life Live, powered by Wealthsimple Business, is back This month, we're pleased to welcome Erin Kleinberg, Founder + CEO of SIDIA and Co-Founder of Métier Creative and Coveteur In this session, we sit down with Erin for a candid conversation on reinventing yourself again and again: the risks, the pivots, and the lessons learned building brands across fashion, media, and beauty. Wealthsimple Business gives Canadian businesses chequing, investing, and group savings that actually work for them — no monthly fees, no minimum balances, and chequing that pays up to 2.25% interest instead of the big banks' 0.01%. Business owners can manage their business and personal finances from one simple, integrated platform. Over 30,000 Canadian businesses — agencies, design studios, doctors, farmers, at least one nuclear reactor inspector — already trust Wealthsimple Business to make their finances easier. Learn more at wealthsimple.com/business Work/Life Live is an exclusive perk of East Room memberships. To learn more, contact danielle@eastroom.com Visit our website to explore current Work/Life stories. https://lnkd.in/gPW9BYck #eastroom
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Erin Kleinberg liked thisA couple weeks ago we brought fine fragrance to the world with the launched of the STRIKE. Stepping into this category has been a long-awaited dream since I joined the brand, It was always our north star and we knew we had to show up differently. Beyond grateful to have had the opportunity to speak with Because of Marketing about how we brought this vision to life.. from the intention behind our packaging to working with the brilliant Raymond Meier. Honored to be featured and even more proud of what our incredible team created together. Erin Kleinberg Camille Duncan Jaimie Lee Ifrah Alex Assaraf Melissa Batchelor, MBA
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Erin Kleinberg liked thisErin Kleinberg liked thisThere's a particular kind of pride that comes from watching an idea you helped shape stand on a stage and get recognized. Today, that idea is Sidia and it just won an Allure Best of Beauty 2026 award. https://lnkd.in/gYQK6XdH I don't say this lightly: Erin Kleinberg is one of the true visionaries of our industry right now. What she's built with Sidia isn't just a body care and fragrance line. It's a tribute to her grandmother, to the idea that self-care can be an act of dignity rather than indulgence, and to the belief that a product can carry memory the same way it carries scent. She took grief and turned it into ritual, and she did it with a clarity of vision that most brands spend a decade trying to find. Being part of that journey, even in a small way, is the reason I do what I do. Product development is not glamorous most days. It's iteration, reformulation, spec sheets, stability testing, more iteration. It's a hundred quiet decisions nobody outside a lab will ever see. And then every so often you watch all of that quiet, invisible work turn into something that stands in front of the world and gets named one of the best in beauty. That's the moment that gets me every time. Not the award itself, but the reminder of what it represents: an idea, once fragile and untested, made real. A founder's instinct, validated. A team's belief, justified. To Erin and everyone at Sidia congratulations. Getting to support work this meaningful is something I will cherish for the rest of my life.
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Erin Kleinberg liked thisErin Kleinberg liked thisThis week I had the privilege of joining an inspiring group of women at the Monday Girl x Caudalie panel, Credibility in the Age of Influence, to talk about what matters most in beauty right now: trust. Alongside founder Mathilde THOMAS, creators and entrepreneurs Sasha Exeter and Stephanie Santana (Glamzilla), and Dermatologist Dr Linda Xing, we explored how credibility is evolving across science, retail, content, and community. A few takeaways that stuck with me: Consumers look deeper: Legacy and visibility aren't enough anymore. People want proven efficacy, shared values, and genuine community. The retail role: As a retailer, Sephora has a responsibility to help clients navigate a complex beauty landscape. The best partnerships are built on a mutual exchange of credibility—brands earn trust through results and purpose, while retailers bring it to life through scale and expertise. Thank you to Rachel Wong, Istiana Bestari and the Monday Girl team, and everyone at Caudalie for creating space for this real conversation. The future of beauty belongs to those willing to earn trust every day.
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Glenn McMahon
And in some really great news - Canadian retailer Aritzia has acquired the Fred Segal #IP and plans are underway to revive the original flagship location on Melrose Avenue in Los Angeles as part of its broader U.S. expansion strategy. The acquisition marks a notable move by Aritzia beyond its core apparel business into owning a legacy retail name and leveraging it as a destination experience in a key global market.
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The Drop
🚨LATEST FASHION, FOOTWEAR, AND APPAREL NEWS | Feb 17-Feb 23 From Aritzia's bold acquisition of Fred Segal to Muji's 22,600-sq-ft European flagship blueprint, this week's moves center on brands leveraging iconic real estate and IP to unlock new growth—while a flurry of acquisitions reshapes ownership across footwear, hosiery, and accessories. 📈BRAND GROWTH • MEC Opens 24th Store After Return to Canadian Ownership (SGB Media) The 24,158-sq-ft Nanaimo location includes a bouldering room, bike shop, and ski service area—the co-op's first new store since Tim Gu led the March 2025 acquisition. Peter Hlynsky Chris Speyer Kristin Paul • MUJI Europe Limited Unveils Paris Flagship as Blueprint for European Expansion (WWD) The three-floor Rue de Rivoli store will carry ~85% of Muji's Japanese range—up from 50% in current European locations—as the brand targets flagships in seven major cities and tripled sales in Paris and London by 2030. Uriel Karsenti • R.M.Williams Stakes London Claim With 73-Boot Flagship (FashionNetwork) The Australian heritage brand opens its largest UK store on March 26, offering the widest boot assortment globally alongside apparel tailored to the UK market. Paul Grosmann Angela Winkle Paul Giannangeli 💰INVESTMENT AND M&A ACTIVITY • Aritzia Acquires Fred Segal IP and Iconic Melrose Avenue Lease (FashionNetwork) The Canadian retailer picks up the brand, trademarks, and the legendary 8100 Melrose storefront—supporting its long-term plan to scale from ~72 U.S. stores to 200+. Karen Watkins Jennifer Wong David Bergman • Debenhams Group Seeks £35M Equity Raise to Fuel Turnaround (The Business of Fashion) CEO Daniel Finley, co-founder Mahmud Kamani, and institutional shareholders have committed over £24M toward the raise; proceeds will pay down debt and provide liquidity for the rebranded Boohoo parent's restructuring plan. • Built For Athletes Secures £1M to Scale Beyond Backpacks (FashionNetwork) Founded in 2018 by brothers Danny Costello and Nick Costello, the brand already distributes across 160+ countries and recently launched a nine-piece performance apparel collection; the facility splits into a £525K trade loan and £500K invoice finance. 🔄INDUSTRY MOVES • Dakota Kate Isaacs → Head of Brand Strategy and Narrative, Quince (The Business of Fashion) • Tom McMullen → Chief Marketing Officer, Henri-Lloyd (FashionNetwork) • David Baxter → CEO, Momentec Brands (SGB Media) • Liran Peterzil → Chief Marketing Officer, Valentino (WWD) • Thomas Pélissier → Managing Director, Eden Park (FashionNetwork) • Salima K. Popatia → President, Bare Necessities (FashionNetwork)
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Hazem Ali
Elevating Fine Jewelry: The Jemma Wynne Shopify Experience Luxury is not just seen… it’s felt. And that’s exactly the mindset I bring into every Shopify store I build. When I explored Jemma Wynne (https://lnkd.in/dX_4cCb3), I saw more than a beautifully designed website — I saw a blueprint for how high-end eCommerce should be crafted. This experience pushed me to go deeper as a Shopify Developer & UX Designer. I didn’t just analyze the store… I broke it down from a developer’s perspective: How is the visual hierarchy guiding attention? How does minimalism increase perceived value? How is the user journey engineered to convert without pressure? Then I applied these principles in my own development approach: 🚀 Building custom Shopify themes that reflect brand identity — not generic templates 🎯 Designing high-conversion UX flows that guide users step-by-step 💎 Creating clean, premium UI that elevates product perception instantly ⚡ Optimizing performance & speed without compromising design quality 🧠 Thinking beyond “store” → crafting a full digital experience What makes the difference in luxury eCommerce isn’t just design or code… It’s the ability to combine both into a seamless, intentional journey. That’s where my strength lies. Today, I don’t just build Shopify stores… I build experiences that position brands as premium, increase trust, and drive real conversions. If you’re looking to transform your Shopify store into a high-end digital experience — let’s make it happen.
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