Articles by Sarah
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The Time to Act on Nature is Now
The Time to Act on Nature is Now
For the 2023 Milken Institute Global Conference, we asked #PowerofIdeas contributors to explore how innovations are…
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Sarah Chapman shared thisBig congratulations to the teams behind this launch. By becoming the first insurer in Canada to offer travel insurance quotes in ChatGPT, we're meeting travellers in a place they're already exploring, planning and preparing for their next trip. Its a strong example of how innovation can help us reach customers in new ways, create new opportunities for growth and continue building our presence in the digital spaces where people are increasingly spending their time. Proud of the creativity, collaboration and determination that brought this to life!Sarah Chapman shared thisManulife becomes the first in Canada to offer travel insurance quotes in ChatGPT, bringing trip planning and protection closer together. Learn more: https://ow.ly/sa4x50ZR6M9
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Sarah Chapman shared thisHonoured and excited to be named Manulife’s Global Chief Marketing & Customer Experience Officer, effective January 1st. I care deeply about Manulife, our customers and our people, and I’m grateful for the confidence placed in me. I look forward to building on the strong foundation Karen Leggett and our exceptional Global Marketing team have created, and to working with colleagues across Manulife to deepen our customer focus, accelerate our digital and AI-led transformation, and drive meaningful impact for our business. I’m energized by what lies ahead and excited to begin this next chapter, together!Sarah Chapman shared thisI’m pleased to announce that Sarah Chapman has been appointed Manulife's Global Chief Marketing & Customer Experience Officer, effective January 1st, reporting to me and joining Manulife’s Executive Leadership Team. Sarah is a proven leader with deep knowledge of our businesses, customers, and strategy. I’m confident her strategic perspective and track record of leading successful transformation will help us build on our momentum and be a driving force as we work to deliver on our ambition to be the number one choice for customers. I also want to thank Karen Leggett for her significant contributions to Manulife and for her continued support throughout this transition. This appointment is a result of thoughtful succession planning, and I look forward to celebrating Karen’s immense impact on Manulife over the coming months. https://ow.ly/qtlb50ZM3F2
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Sarah Chapman shared thisProud to share this feature by Business Insurance Magazine on the work we’re doing at Manulife to modernize insurance and in particular, the customer experience. Throughout the interview, I highlight how we’re moving from experimentation to execution — embedding digital, data, and AI into how marketing and customer decisions actually get made. Transformation isn’t about tools. It’s about clear leadership, disciplined choices, and teams who turn strategy into results. 🔗https://lnkd.in/eYCW-eTS
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Sarah Chapman reposted thisSarah Chapman reposted thisGrateful. Proud. Honored. These are the sentiments I have at the moment. Grateful 🙏 to my colleagues at Manulife including the one and only Pinky Uppal who work behind the scenes to advance our global priorities in so many ways every day. Proud 💚 to have the chance to work with the likes of Sarah Chapman, PhD pictured here from earlier today. She opened a conference at our global headquarters with power, intention and compassion in a way that reminds me of the fantastic talent with whom I have the privilege of working daily. Honored 🌏 to have the opportunity to welcome the Asia Pacific Foundation of Canada to Toronto today for the annual CANWIN Summit. It’s always great to collaborate with Christine Nakamura and Jeff Nankivell and their team.
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Sarah Chapman shared thisExcited to connect with Nancy Griffin CFP, EPC for this Pearls of Wisdom conversation.Sarah Chapman shared thisPearls of Wisdom is designed for busy, powerful women—and led by women who’ve earned their wisdom the hard way. These speakers bring real stories, real stakes, and real lessons that become the secret sauce behind stronger decisions, healthier leadership, and success that lasts. Think of it as your Power Hour of true motivation—built to help you reach your next level. Our next March session is coming up fast: Register and Join us (or get the replay if you can't make it!) https://lnkd.in/gXe_HVaN MARCH 20 | 11 AM – 12 PM ET Sarah Chapman, PhD Chief Marketing Officer, Manulife Canada Playing the Long Game: Health, Wealth, and Leadership for a Life Well Lived A practical, refreshing session on building a career and life that lasts—without sacrificing what matters most. - Optimize for longevity, not just success - What compounds over time matters more than what shines briefly. - Your career is a series of seasons, not a straight line - Knowing when to sprint, pace, or recalibrate is a leadership advantage. - Balance isn’t equal time, it’s intentional trade-offs - Choose where your energy goes in each phase—and revisit the choice often. Brought to you by: Nancy Griffin CFP, EPC, Women Worth and Wellness Sponsored by: - Crystal Kaufman, Step by Step Business Solutions - Elizabeth Crombie Royal LePage and Rosa MacLeod CPA, CGA Royal LePage Commercial
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Sarah Chapman shared thisGreat to be with the team at the U.S. Retirement Sales & Service Meeting in San Diego, where we spoke about longevity and its implications for the future of retirement. As people live longer, the challenge extends beyond life span alone. Retirement outcomes require strength across health span and wealth span as well. That’s why Health, Wealth, and Longevity is a core pillar of our new enterprise strategy, and a critical focus for our Retirement business. Through our work, including the Longevity Institute, we are embedding this strategy into how we support advisors, plan sponsors, and participants, with a clear focus on resilience and long‑term outcomes. Aimee DeCamillo Wayne Park Laura Foster Nondini Naqui Scott Beffort
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Sarah Chapman shared thisWhat a pleasure it was last night to join Anna Baird, Chief Customer Officer at Google and Alfredo C. M. Tan, Chief Digital & Information Officer at Canada Goose for a dynamic discussion on how AI is reshaping brand strategy, customer experience, and leadership at a global scale.Sarah Chapman shared this“It is not AI that replaces people. It is the person who knows how to use AI who does.” That insight from Sarah Chapman, PhD, Chief Marketing Officer GWAM & Head of Digital & Customer Centricity at Manulife, captured the core message of last night’s AI + Brand event in Toronto, held in partnership with Konrad, where Sarah, Alfredo C. M. Tan, Chief Digital and Information Officer at Canada Goose, and Anna Baird, Chief Customer Officer for Generative AI Go-to-Market at Google, explored how intelligence is reshaping brand strategy, customer experience, and leadership at a global scale. Thank you to everyone who joined us for an incredible evening filled with practical examples, candid lessons from the field, and a look into how senior leaders are navigating one of the most transformative shifts in modern business. Our 3 key takeaways: ✨ Adaptability is the new leadership skill Teams need creativity, emotional intelligence, and the ability to work fluidly with AI. Critical thinking paired with smart tools is the real edge. 🚀 AI creates impact when tied to purpose Breakthrough value comes from clear problems, strong data, and focused use cases. Luxury authentication and instant customer insights show what happens when AI is aligned to outcomes. 🤝 Human connection stays at the centre AI boosts speed and scale, but trust and context remain human. The brands that win will pair intelligent tools with authentic, thoughtful leadership. Take a look back at the night: 📸 https://lnkd.in/gjWwRECj Next up at BrainStation Toronto: Design Evenings and Leaders in Fintech Register here → https://lnkd.in/gQr-vkgJ #Toronto #AI #brand #leadership #marketing #innovation
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Sarah Chapman shared thisI’m excited to share the launch of the Manulife Longevity Institute — a global platform dedicated to helping people thrive across every stage of life. With a $350 million commitment through 2030, this initiative is advancing research, innovation, and advocacy to close the gap between lifespan and healthspan. As a global insurer, retirement plan provider, and asset manager, we help individuals and institutions prepare for longer lives — financially, physically, and emotionally. From promoting health and financial readiness to forging partnerships that make a lasting impact, we’re redefining what it means to thrive across life stages. This work is deeply aligned with our purpose. Learn more about how we’re shaping longer, healthier, and more resilient futures: Manulife.com/Longevity #ManulifeImpactSarah Chapman shared thisWe're thrilled to announce the launch of the Manulife Longevity Institute, a global platform committed to helping people live longer, healthier, and more financially secure lives. With a $350M commitment through 2030, we're accelerating action across life stages through research, innovation, and advocacy. As a global insurer, retirement plan provider, and asset manager, we’re placing longevity at the heart of our impact strategy, driving insights, promoting health and financial readiness, and forging partnerships that will shape the future of longevity for generations to come. Learn more: www.manulife.com/longevity #ManulifeImpact
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Sarah Chapman reposted thisSarah Chapman reposted thisFrom sustainability to customer experience, Sarah Chapman, PhD leads where purpose meets performance. As Chief Marketing Officer, Wealth and Asset Management, Global Head of Digital and Customer Centricity at Manulife, she’s driving innovation that puts inclusion and impact at the core of global finance. Hear her insights during “Ensuring Financial Inclusion” at Elevate Everywhere: Toronto, presented by Black Enterprise Global. Space is limited — request your invitation before registration closes: https://lnkd.in/e7hZDwGy
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Sarah Chapman liked thisSarah Chapman liked this🚀 Big news! Manulife is the first in Canada to offer travel insurance quotes right inside ChatGPT! 🇨🇦✈️ Plan your trip and get covered in the same conversation. So proud to see this! 💚 🔗 https://lnkd.in/gENfZzis #Manulife #AI #ChatGPT #TravelInsurance #InnovationManulife Becomes the First in Canada to Offer Travel Insurance Quotes in ChatGPT | ManulifeManulife Becomes the First in Canada to Offer Travel Insurance Quotes in ChatGPT | Manulife
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Sarah Chapman liked thisSome projects are memorable because of the outcome. Others are memorable because of the people and the journey. This one was both. Today, Manulife Canada launched its first AI-powered travel insurance experience through ChatGPT, becoming the first insurer in Canada to offer travel insurance quotes through one of the world's most widely used AI platforms. It’s one more way we’re meeting customers where they are, making it easier for them to explore travel insurance in the tools they already use. I had the privilege of being involved in this project from a marketing perspective, and I'm incredibly proud of what we achieved together. In just a few months, a bold idea turned into a customer-facing experience. This project reminded me that innovation isn't really about the technology. It's about bringing together smart people with different expertise, challenging how things have always been done, and staying focused on what matters most for customers. The technology is exciting. The collaboration that made it possible was even better. Thank you to Pamela W., Jamie Campbell, and Sarah Chapman for their leadership, and to Elisabeth Lamarche and Jenny Bersinic for leading this initiative from concept to launch. Most importantly, thank you to the entire team whose expertise, creativity, and determination made this possible. Excited to see what we build next. #AI #Innovation #CustomerExperience #DigitalTransformation #TravelInsurance #ChatGPT #Manulife #Teamwork #FutureOfWorkSarah Chapman liked thisManulife becomes the first in Canada to offer travel insurance quotes in ChatGPT, bringing trip planning and protection closer together. Learn more: https://ow.ly/sa4x50ZR6M9
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Sarah Chapman reacted on thisSarah Chapman reacted on thisThe Monday morning routine of catching CX767 to Ho Chi Minh City is behind me. What a rich experience it's been to double-hat as Interim Head of Brand, Content, CSR and Creative Services for Vietnam over the past few months. In a low-touch, highly regulated category like insurance, getting closer to product, distribution, and customer realities brings rich context to our work - and helps connect brand strategy more closely to our business priorities. Plus, it enabled me to dive back into hands-on brand building work - over the past few months, I had the opportunity to develop a recruitment campaign that achieved the highest recruitment numbers in the industry, advance our wealth repositioning journey through a product campaign, elevate the Asia Care Survey into a strategic asset supporting our wealth thought leadership platform and informing future campaigns, customer tools, and business decisions, and help shape the next phase of our campaign pipeline. A huge thank you to the Vietnam team for taking the time to share additional context, perspectives, and their rich expertise. What I learned from the team will definitely shape how I approach my regional role going forward. Thank you to Harshal, Tina, Thaddeus, Sonali, Sylvia, Nico and the entire Vietnam team - Ha, HaMinh, Lam Tung Thanh Mai, The Vinh, Thong, Don, Jade Bich, Vy, Hang and Trinh for the trust, support, and opportunity. It's been a privilege to be part of the journey. Hen gap lai team!
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Sarah Chapman liked thisSarah Chapman liked thisAt tonights The Princess Margaret Cancer Foundation campaign launch CEO Miyo Yamashita announced the largest gift to support cancer in Canadian History of $100 million from an incredible Anonymous donor towards Princess Margaret Cancer Centres highest priorities - capping off an amazing night on our way to reaching the $2.5 billion campaign goal. Much gratitude for this selfless act of generosity.
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Sarah Chapman liked thisSarah Chapman liked thisSarah Chapman has been appointed Global CMO at Manulife, effective January 1, 2027. She will report to President and CEO Phil Witherington and join Manulife’s Executive Leadership Team. Chapman currently serves as Chief Marketing Officer for Manulife Canada, while also leading the company’s global Digital, Customer Centricity and Sustainability agendas. She previously served as CMO for Manulife Wealth and Asset Management. In her new global role, she will oversee brand, marketing and enterprise customer-experience strategy across Manulife’s international operations. She succeeds Karen Leggett, who will retire at the end of 2026.
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Sarah Chapman liked thisSarah Chapman liked thisWhat is your jellyfish sting-remedy blind spot? …. It is not what you think it is!!! Clients have blind spots in their preparedness and their plans… our jobs are to help them find those spots and be better prepared for a potentially 100 year life. I had a great start to the day here in Scottsdale with Tellus Brokerage Connections and was able to share the John Hancock and MIT AgeLab’s collaboration with the Longevity Preparedness Index and brining it to life with clients. Thanks to Carol Rando for hosting and Colleen Horner for the introduction!
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Battle for the Community: Key Features of Community Engagement in Professional Sport
International Journal of Sport & Society
Professional sport teams have acknowledged and embraced the importance of community engagement for decades, with the understanding that strong relationships with local communities are essential for the success of the organization. However, despite the prevalence and magnitude of these activities, there is limited research on their impact on an organization's success. The objective of the study was to investigate the differences in community engagement practices and strategies between…
Professional sport teams have acknowledged and embraced the importance of community engagement for decades, with the understanding that strong relationships with local communities are essential for the success of the organization. However, despite the prevalence and magnitude of these activities, there is limited research on their impact on an organization's success. The objective of the study was to investigate the differences in community engagement practices and strategies between professional sporting organizations operating within the same community. This comparative study examined four newly formed professional sport teams on the Gold Coast of Australia, only two of which survived their first three years of operation. Distinguishing features of community engagement practices between the teams in this investigation included community consultation, strategic direction, partnerships, and measurement and reporting of community engagement. This study has identified elements of community engagement that may ultimately contribute to greater positive impact and success of professional sporting organizations.
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Claire Scott CA GAICD
APRA’s latest remarks to the 2026 COBA CEO & Chairs Forum highlights a powerful opportunity for the mutuals sector to redefine their future. While the landscape is evolving quickly, APRA emphasises that mutuals are uniquely positioned to innovate, collaborate, and leverage their community‑driven strengths to thrive in a changing landscape. With technology, AI, and shared service models becoming more accessible than ever, smaller mutuals have a real chance to modernise efficiently, strengthen resilience, collaborate with peers and accelerate growth without needing the scale of major banks. APRA’s message is ultimately optimistic: mutuals that embrace smart investment, deepen collaboration, and stay true to their member‑first purpose can turn today’s challenges into tomorrow’s competitive advantages. https://lnkd.in/g6FvDXqm
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Peter Filopoulos
A significant development for Canadian football. Canadian Soccer Media & Entertainment signalling it is “open for business” to institutional investors reflects more than a capital raise. It reflects structural maturity. An integrated commercial model that brings together: • Men’s and Women’s National Team rights • A Tier 1 domestic league (CPL) • A growing international media rights portfolio (Concacaf, Bundesliga, NWSL and more to come) • A direct-to-consumer OTT platform in OneSoccer …all housed within one ecosystem, is rare in global sport. Most markets are fragmented — federation rights separated from leagues, media divorced from commercial strategy, data disconnected from distribution. Alignment at this level creates scale, efficiency and long-term enterprise value. With the 2026 FIFA World Cup on home soil, Canadian Premier League expansion plans, ongoing rights acquisition strategy and a sharpened commercial agreement with Canada Soccer now in place, the timing is strategic. However, institutional capital in sport today is sophisticated. It looks for: • Governance stability • Media distribution certainty • Data and digital growth capability • Scalable commercial inventory • Long-term structural upside The opportunity here is not simply to raise capital. It is to accelerate an ecosystem — from grassroots to national teams — in one of the strongest economies globally, within the fastest-growing major sport in the country. The window created by 2026 will not remain open indefinitely. The right partner won’t just fund growth — they will help shape it. https://lnkd.in/g-SV7ePw
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