Audio accounts for roughly a third of media time, yet only about 3% of ad spend. Insights from Bayer, Ovative, and SiriusXM show why that gap is a missed opportunity. Our take: plan audio earlier and evaluate it on its own terms, as a channel that extends reach, reinforces messaging, and shows up in moments other formats miss.
The Trade Desk
Tecnologia, informazioni e internet
Ventura, CA 268.594 follower
We’re committed to making digital advertising better, because the future of the open internet depends on it.
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It's more than just clicks. Premium streaming TV. One-click commerce. Trusted journalism. The world’s most popular audio and podcasts. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps brands grow and thrive by giving them access to more: more customers engaging with more of the content they love across more channels and devices, and more transparency and precision at every stage.
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http://www.thetradedesk.com
Link esterno per The Trade Desk
- Settore
- Tecnologia, informazioni e internet
- Dimensioni dell’azienda
- 1001 - 5000 dipendenti
- Sede principale
- Ventura, CA
- Tipo
- Società quotata
- Data di fondazione
- 2009
- Settori di competenza
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting e Data Management Platforms
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For a growing number of fans, there is no time-out in sports culture. Most fans are following the action across 4 sports all year long, not just one team or one season. And 3 in 5 say sports make them feel part of something bigger. Our latest research with PA Consulting looks at what's actually driving that connection, from the moments fans replay and relive to the role connected TV plays in deepening it, and what it means for brands looking to earn a place in that world. Read the full report: https://bit.ly/4dggWxM
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Autopilot has been quietly steering media plans for years, and now AI is riding along. That was the tension we couldn't stop talking about at DMEXCO - Digital Marketing Expo & Conference 2026. Every default we don't question becomes the next system's starting point. Every habit we keep today, AI will scale tomorrow. So the real advantage is who has the courage to rethink the decisions they've stopped noticing. From Lukas Fassbender to leaders across the industry, here are a few quotes that captured the discussions in Cologne.
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The future of advertising is being shaped by the people and ideas behind it. At Advertising Week New York 2026, we're joining industry leaders for a week of conversation on where the industry is headed next. Come find us on the ground to connect, hear from our team, and take part in the conversation. Learn more: https://bit.ly/4rAS7SU
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Inside this edition of The Current: - A new report highlights how sports fans stay connected through the fandom “life cycle.” - Lynwood Mallard joins The Big Impression podcast.
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Pro tip: Start holiday campaigns early 40% of holiday shoppers start their research before Black Friday — and by then, 38% have already made a purchase. That's weeks before the first note of holiday music. Research we conducted with Appinio shows that the window to win holiday shoppers opens far earlier than marketers might expect. Here's what you should know about today's holiday shopper: https://bit.ly/4htBPXC
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With Zuma, AI is now built into every stage of the Kokai platform, from customer service to campaign management and measurement. Our own Taha Dharamsi says that thanks to AI frequency features, work that once took weeks of analysis is now simplified, enabling traders to focus on the bigger picture. Learn more: https://bit.ly/4iMsYme
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Congratulations to Taylor Ash and Claire Wyatt on a series of well-deserved industry recognitions for 2026! Both Taylor and Claire have been named to AdExchanger’s Top Women in Media & Ad Tech, which spotlights leaders, innovators, and changemakers shaping the future of digital advertising and media. These recognitions reflect the expertise, leadership, and impact Taylor and Claire bring to our clients, partners, and industry every day. We're proud to see their contributions celebrated across the broader media, advertising, and commerce communities.
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Q4 is coming. Are you ready for the consumer behavior shifts and intensified media competition that come with it? Our newest course, The Q4 Programmatic Playbook, explores what makes Q4 unique. It features real-world success stories from our own client teams at The Trade Desk, with tips from optimization strategies for year-end budgets, to practical guidance for building stronger client partnerships. If you're looking to approach Q4 with greater confidence, a sharper strategy, and a toolkit for navigating the quarter's biggest challenges, this course is for you. And the best part? It’s under an hour. Get started: https://bit.ly/4ArZgck
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Marketers are under more pressure than ever to prove that every media dollar is working as hard as it can, and to do it across a growing number of channels at once. In a new Forrester Total Economic Impact™ study, based on interviews with our customers, a composite organization modeled on their experiences achieved a 33% return on investment over a three-year, risk-adjusted period, driven by stronger reach, reduced media waste, and greater operational efficiency. For teams looking to extend reach and reinforce consistent, outcome-based results across their programmatic investment, it's a clear signal of what our unified approach to omnichannel media can deliver. Read the full study: https://bit.ly/4iIGtDq
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