About
Commerce Media expert and transformational leader who brings calm to chaos. I have the…
Articles by Claire
-
Marketing Measurement System Alignment: Unlocking Real-Time Actionable Insights
Marketing Measurement System Alignment: Unlocking Real-Time Actionable Insights
There are multiple measurement solutions available to marketers today. While these tools undoubtedly provide value…
-
Check Out Our Whitepaper! Online-to-Offline (O2O) Measurement & Activation
Check Out Our Whitepaper! Online-to-Offline (O2O) Measurement & Activation
With the ongoing shift of customer engagement and marketing budgets to digital channels across industries, C-Suites are…
-
Ovative/group Ranked #12 Top Workplace
Ovative/group Ranked #12 Top Workplace
Check out the blog post from Ovative's CEO Dale Nitschke! I am energized by Ovative/group’s #12 ranking on the 2016…
Activity
4K followers
-
Claire Wyatt shared thisThe next version of our Commerce Media Meetups in Atlanta! If you’re local, make sure you check it out on October 20th.Claire Wyatt shared thisAtlanta has the talent. Now we’re building the community to bring it together. 🍑 I’m really excited to officially share the launch of ATL Commerce Media Meetup, the newest chapter of the national Commerce Media Meetup community. I’m stepping in alongside Stephanie Cho as an Atlanta captain, building on Kiri Masters’ Retail Media Breakfast Club Happy Hours and helping create a more consistent space for Atlanta’s commerce media, retail media and adtech community to connect, learn from one another and have the conversations that move the industry forward. And we’re kicking things off on October 20th. Our inaugural meetup will be hosted by Trade School, our launch partner, and will bring together leaders from across the ecosystem for a candid discussion about the trends, challenges and opportunities shaping the industry, with plenty of room to share perspectives, ask questions and learn from one another. Then we’ll keep the conversation going over drinks, light bites and time to actually connect. We’re also excited to welcome My Marketing Recruiter as an inaugural event sponsor, with a special thank you to Melissa Quist for supporting the launch and helping bring Atlanta’s commerce media community together. I’m especially excited about the community-building part of this. Not just another event, but a space we can continue growing together. If you’re in Atlanta, I’d love to see you on 10/20. RSVP here → https://lnkd.in/easnpxmm And if you want to stay connected beyond the first event, join the ATL Commerce Media Meetup LinkedIn Group for future meetups, conversations and updates. Join the LinkedIn Group here → https://lnkd.in/eZ8AR7u4 #ATLCommerceMedia #CommerceMedia #RetailMedia #AdTech #Atlanta #ATLMarketing
-
Claire Wyatt shared thisFeeling a little sheepish 🐑 , but also very honored to be included as an honoree in this year's AdExchanger Top Women in Media & Ad Tech Awards. My team and I get to spend our days helping Retailers and Retail Media Networks drive value for customers and advertisers in my role at The Trade Desk. I'm taking my tiara off, breaking it apart, and handing it out to my whole TTD team. To steal a page from Jillian Kranz's book (or ... LinkedIn Post), I'm also pretty thrilled to be named amongst some of the women in this industry that I greatly admire. 💙 My fellow TTD'er Taylor Ash was recognized as a Buy-Side Tech Trailblazer. 🧡 Back from the early days during my time at Ovative Group the brilliant and hilarious Kati Stewart was recognized as an AI Media Innovator 🤍 Debra Aho Williamson who was recognized for Entrepreneurial Achievement 🩷 And let's not forget the Commerce Media Mavens who inspire me DAILY including Melissa Burdick, Stephenie Cattonar, Shannon Brungs Hartmann, and Jillian Kranz Congratulations to all of this year's honorees. Now ... when does the party start? 😉 https://lnkd.in/g4UsCzrj
-
Claire Wyatt shared thisI've been wanting to hear more female voices in discussions around AI. On Wednesday, She Runs It took a great step in that direction. 🎤 A group of us took the stage to talk about AI's impact in Marketing & Media at the She Runs It event in Chicago, sponsored by The Trade Desk. 👑 I was lucky enough to be joined by, and learn from Michelle Niblock, Jessica Jorsch and Adriana Vucinic, while being guided through our conversation by the incredible Haley Wiaz. 👑 One key point we aligned on is that when done well, AI is a true partnership between Human and Machine. AI can create more capacity, which leads to better decisions and stronger business outcomes. That shift moves not just Marketing, but Business more broadly from a focus on efficiency to a focus on growth. These types of conversations matter. However, this panel of powerful ladies feels like the exception, not the rule. I know there are many brilliant women shaping how AI is used in our industry, and I would LOVE to see them be recognized! (And read their thoughts in my LinkedIn feed...) If you know a woman doing incredible work at the intersection of AI and marketing, drop her name below. Let's broaden the conversation! 🩷
-
Claire Wyatt reposted thisClaire Wyatt reposted thisExcited to share that Dick's Media Network (DMN) continues to grow, and we're expanding the team with two new opportunities: Sr Brand Manager - DMN: https://lnkd.in/eeC8uvEn Sr Manager Monetization - Programmatic: https://lnkd.in/e-hi4Pe3 Please apply if interested!
-
Claire Wyatt shared thisChicago! Come join us on September 16th! 💕Claire Wyatt shared thisGot plans for September 16? Now you do. Join us in Chicago for Night of Networking Unplugged: AI Beyond the Buzzwords, where professionals across marketing, media, advertising, and technology come together for a real conversation about how AI is changing the industry. What’s working? What’s changing? And what should we be paying attention to next? Hear from industry leaders navigating these changes firsthand: Jessica Jorsch Global Digital Media Lead, Mars Michelle Niblock Global Media Lead – McDonald’s, Publicis Adriana Vucinic Senior Manager, Corporate Media, Cars.com Claire Wyatt GM, Business Development, The Trade Desk Moderated by Haley Wiaz Head of Media Innovation, Scale Marketing Expect practical insights, honest conversations, fresh perspectives, and meaningful networking with women and professionals across marketing, media, advertising, and technology. 📍 September 16 | The Trade Desk, Chicago 🕠 5:30 PM–7:30 PM CDT If you work in marketing, media, advertising, digital media, or technology, come be part of the conversation. Come for the conversation. Stay for the connections. Register through this link: https://lnkd.in/gAveqcPA #SheRunsIt #AIMarketing #DigitalMedia #MarketingNetworking #ChicagoEvents
-
Claire Wyatt shared this✨ I LOVE when good work is recognized. ✨ That's why our team is so excited to share that The Trade Desk and OMD alongside the incredible PepsiCo Walmart team have been named a finalist in the Partnership Achievement category at the Walmart Connect Partner Awards! Well done to EVERYONE who brought these complex full funnel campaigns to life. Congratulations to all the finalists, and thank you to Walmart Connect for recognizing the work happening across our industry. We look forward to hearing the winners announced in October. Kate McNamara Kati Tikkanen Micara Ludens Kevin Kosinski Kendall (Quinn) Sprows
-
Claire Wyatt shared thisLoved this conversation with Roundel around leveraging AI for not just efficiency, but as a way to driving meaningful business growth!Claire Wyatt shared thisOne of the hottest topics at Cannes Lions this year was the evolving role of AI as a practical part of everyday marketing. Roundel's Caroline Liu sat down with The Trade Desk's Claire Wyatt and Keurig Dr. Pepper's Ben Sylvan to unpack what AI is doing to change how media is working, the human role in AI, what's critical to unlocking the true potential of AI, and more. It's all here in the first of our 2026 Roundel Live Studio videos. Watch the full interview here: https://spklr.io/6043EREVc
-
Claire Wyatt shared thisI’ve been a big Craig Wortmann fan since my time TA’ing for his and Suzanne Muchin ‘s class Selling Yourself and Your Ideas at Northwestern University - Kellogg School of Management One of the many lessons I learned at Kellogg is that “Feedback is a Gift.” The best leaders aren’t afraid to seek it out. Is it easy? No. Is it necessary? Absolutely.Claire Wyatt shared thisWhat a riveting conversation with my friend Dr. Ari Levy, M.D., M.B.A. on his podcast, "The Practice.” What I didn’t realize as I sat down to do this interview with Ari is that he would help me - as he always has - along my resilience journey AND to a deeper understanding of leadership. When I started my first company, which was a disaster of my own making, I used to think leadership was all about setting direction. I had my newly minted MBA and became an entrepreneur thinking I was going to lead these people, but I had no idea what I was talking about. Over time, I realized that leadership is actually about getting feedback and making constant, incremental improvements….what I refer to now as “little l leadership” vs. “Capital L Leadership.” Sure, you have to set the direction and define what your organization is about. But as a leader, you need frequent feedback in the process of getting there because you are going to make tons of mistakes. Ari has been my friend since I met him when he was a student in my second MBA course at Chicago Booth. I am grateful for his powerful questions and the space to discuss resilience, discipline, and how to get to a yes in sales. My biggest takeaway from our chat was a reminder that no matter what life throws at you, success is not a solo venture. We stand on the shoulders of the giants who came before us, who formed us and the people who walk beside us. Daily discipline is what makes real forward progress possible. Thank you, Ari, for the space to get messy and reflect. Incase you’re interested in hearing more, I provided the link in the comments. #LearnSellGrow #SalesEngine #Leadership #Feedback #Resilience #SalesDiscipline #GrowthMindset
-
Claire Wyatt shared thisThis is a super great Retail Media Network group! Some great opportunities below! 🧡💄Claire Wyatt shared thisUB Media is growing and we are hiring for three Director-level roles that will help shape the future of Ulta Beauty's Retail Media Network. If you're energized by building at the intersection of retail, media, data, and technology, check out the roles below. These are high-impact leadership opportunities where you'll have the chance to solve meaningful challenges, collaborate with an incredible cross-functional team, and help define what's next for the business. I'm especially excited because these leaders will work closely with me, and I'm looking for peers who are collaborative, curious, and excited to build :) Current opportunities: ✨ Director of Sales, Retail Media https://lnkd.in/dfKV3K4Z ✨ Director of IT, Retail Media https://lnkd.in/db5SPc2z ✨ Director of Product Management, Retail Media https://lnkd.in/drp7ukNU Note: Your best bet for next steps if you are interested in any of the above roles is to APPLY! You are welcome to let me know you are applying in DMs, but all communication on the hiring process will go through our talented TA team! #Hiring #RetailMedia #RetailMediaNetwork #ProductManagement #SalesLeadership #TechnologyLeadership #AdTech #CommerceMedia #UltaBeauty
Claire Wyatt commented on a post
1d
Best foster manager ever!!!!!
Claire Wyatt replied to a comment
3d
Stephenie Cattonar gosh - is it dusty in here? Thanks, friend. Right back at ya!
-
Claire Wyatt liked thisClaire Wyatt liked this“Cody Perdue is a highly respected finance leader with a deep understanding of Albertsons and a strong record of helping guide our financial strategy,” said Susan Morris, CEO of Albertsons Companies. #Albertsons #GroceryRetail #RetailLeadership #CFO #CorporateLeadership #GroceryIndustry Nicky Nielsen Braxton Upchurch Kallie Simpson Carla Moreira Ashley Canonica Madiha Hanif Daniel Caceres Emily Turner Richard Miller Sudeep Kaur B. Shaun Fields Joseph Sanchez Mendy Meriwether
-
Claire Wyatt liked thisI joined Austin Leonard of Dollar General and Matthew Fantazier of The Trade Desk, with Lou Paskalis moderating on Beet.TV, to talk about how Dollar General now buys onsite and offsite media in one place. Kevel runs the onsite display. The Trade Desk brings the open web. One set of audiences, one view of results. • Onsite and offsite campaigns in one buying environment • Better financial and operational efficiency • Full control of the customer experience • AI that cuts manual work and stays auditable Thanks to Lou Paskalis for moderating. Watch on Beet.TV: https://lnkd.in/eXmHwcEhClaire Wyatt liked thisFor the first time, all three partners behind DG Media Network's onsite and offsite buy sat down together to talk about what it means. Austin Leonard of DG Media Network, Matthew Fantazier of The Trade Desk and Matthew Newcomb joined moderator Lou Paskalis on Beet.TV. Dollar General now runs onsite and offsite campaigns in one place. Kevel powers the onsite display. The Trade Desk brings the open web. What it means for advertisers: • One buying environment for onsite and offsite • One set of audiences and controls • One view of results, built on authenticated shoppers Which matters most to your team? Tell us in the comments. Hear it from all three sides: https://bit.ly/4d7CP2f #RetailMedia #RetailMediaNetworks #AdTech #CommerceMedia
-
Claire Wyatt liked thisClaire Wyatt liked thisLooking forward to Advertising Week next week! Excited to catch up with some familiar faces, meet some new ones, and chat all things in-store media and what’s next. If you’re going to be there and keen to connect, hit me up! Advertising Week
-
Claire Wyatt reacted on thisAd Week. Fall in NYC. The next chapter of Best Buy Ads. And a panel full of powerhouse women to talk it through with. Count me in! If you want to explore more how retail media is moving beyond the point of purchase, join me, Stephanie Paturzo Swingle, Marisa Lucia Smith & Claire Wyatt in The Female Quotient Lounge during Advertising Week in New York. RSVP here: https://bit.ly/4d2dEOEClaire Wyatt reacted on thisJen Sposeto, Vice President, Partner, Category Marketing & Brand Development at Best Buy Ads, will be speaking at the FQ Lounge™ at Advertising Week in New York. Jen and other industry experts will be tackling the subject, Beyond the “R”: Retail Media’s Next Chapter. If you’re at Advertising Week, don’t miss this insightful panel! Who: Jen Sposeto Where: FQ Lounge™ at Advertising Week When: Monday, October 5 from 11:30-Noon ET.
-
Claire Wyatt reacted on thisClaire Wyatt reacted on thisExcited to head across the pond next month for SMG’s Retail Media Leadership Summit. Perspective Changes Everything is the theme and it feels fitting, especially as the ecosystem continues to both expand and contract in a time where strategic positioning of one's commerce media business is critical, and AI is changing how we think about commerce media's role in the future. I’ll be joining fellow IABers Daniel Knapp Marie-Clare Puffett for the session “Futuristic Realities — What’s Coming, Are You Ready, and What Is Nobody Preparing For?”. I'll be digging into one area I think has enormous future potential: the convergence of creators and retail media. 📍 Oakley Court, Windsor, UK 📅 October 15 ⏰ 9:30 AM Excited for the conversation and connections made in a unique conference format. Full agenda + speaker lineup: https://lnkd.in/gFmvnwUs
Experience & Education
Volunteer Experience
Honors & Awards
-
Best Retail Media Measurement & Analytics The CPG Guy’s Omnies
The CPG Guys
-
Retail TouchPoints 40 Under 40
Retail TouchPoints
The awards are designed to spotlight executives across the retail ecosystem — from ecommerce and marketing to innovation and store design — to showcase their contribution to the industry as well as their individual accomplishments.
-
Path to Purchase Institute’s 40 under 40
Path to Purchase Institute
The program spotlights the next generation of leaders in omnichannel marketing, showcasing their contributions to the industry as well as their individual accomplishments.
-
Albertsons’ and M&M’s Purple Spirit Award Nominee
Albertsons & Mars/Wrigley
In partnership with m&m’s, and in support of the launch of their new Purple character in early 2023, we are celebrating women who are flipping the status quo within our own organization and embody Albertsons company values. We’re partnering to rally around women everywhere whose efforts create a world where everyone feels they belong and celebrating them through our first ever Purple Spirit Award.
Other similar profiles
Explore more posts
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content