Jernej Adamic

Most B2B founders are sure they have a funnel. In reality, they have a set of disconnected actions: some content, some ads, some cold emails. But 2024-2025 changed the rules. 1. Only 3-5% of the market is ready to buy today Founders still try to sell to everyone. It is like walking down the street and trying to sell umbrellas to people under a clear blue sky. It does not work. Research shows: 3-5% of companies are actively looking for a solution right now. The other 95% are just learning, comparing, and watching. The companies that win do two things: For people who are ready to buy: move fast, show a quick demo, make a clear offer, give a real, fast response. For the other 95%: leave useful materials, examples, and explanations so they remember you when the time is right. Example: Snowflake published deep technical content long before most companies were ready to change their infrastructure. When the moment came, the market already trusted them. 2. Funnels do not die at the top, they die in the middle TOFU (top of funnel, attracting attention) works for many. MOFU (middle of funnel, warming up and leading to a decision) fails for almost everyone. The result: "a lot of leads", "few customers", "we are rebuilding marketing again". The right teams do it differently: They build a clear path from first touch to a serious conversation. At every step they add context: case studies, ROI examples, short videos, roadmaps. They measure engagement at the account level, not at the single email level. 3. Follow up is not pressure, it is design Follow up (keeping the conversation going) is a key element. 80% of B2B deals need at least five touchpoints. 44% of salespeople stop after the first "no". Half the market loses deals in this gap. The companies that grow do this: They design the follow up ladder in advance: day 0, day 3, day 7, day 14, day 30. Each step changes the angle: an insight, a comparison table, a short case, a quick Loom video. They use channels as tools: email for reach, LinkedIn for trust, phone for clarity. Example: one B2B SaaS founder (SaaS is software sold as a subscription) doubled annual closed revenue without more traffic. He simply forced everyone to run a 7 step follow up sequence before calling a deal "lost". 4. Growth is not "marketing vs sales". It is one operating system In 2025 a company grows when marketing, sales, and customer success work as one chain. That means: 1. Demand: the right audience and a clear message. 2. Pipeline (the path of the deal): deals move forward without falling through the cracks. 3. Customers: fast onboarding, strong retention, smart expansion. This setup makes CAC (customer acquisition cost) lower, LTV (lifetime value per customer) higher, and revenue more predictable. 80% of startups do not have a real funnel. They have a stream of random actions.

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Ai this. Ai that. It feels like you are already behind. But you are not. I promise. ➡️ Here is what you need to know about Ai and Search. The goal is shifting from having search send users to your website (this is SEO/Organic search) To, having Ai bots (ChatGPT, Gemini, Perplexity and etc) recommend your site. 📌 Here are a few simple things that you can do today (without having to hire a fancy AI agency.) ➡️ Add a TL;DR to the top of your articles. AI loves summaries—it helps bots grab the “point” of your page. ➡️ Include FAQs at the bottom of your blog posts. Answer the questions your clients are actually asking (in their words). ➡️ Write a detailed author bio. AI wants to know who is speaking—credentials, experience, credibility. These are quick wins, but they build authority and help you get recognized. --------------------- 👏🏼 Hi, I’m Meg. I’ve been helping businesses get found online for 10+ years. Right now, I’m focused on making sure businesses don’t get left behind in AI search.

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𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝘀𝗶𝗴𝗻𝗲𝗱 𝘂𝗽 𝗼𝗻 𝗮 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗼𝗻𝗹𝘆 𝘁𝗼 𝗰𝗮𝗻𝗰𝗲𝗹 𝗿𝗶𝗴𝗵𝘁 𝗮𝘄𝗮𝘆? Your customers are too and this could be why...   There is a common reason this happens, and that's design inconsistency between your marketing website and SaaS product.   I've seen cutting edge marketing websites with a SaaS product that looks like it was made in the 90s and vice versa.   The goal is to use the same style system for both your marketing website and SaaS product so your customers experience a seamless transition.

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#MM25FL varnish is essential for magento TTFB. Magento comes with a stock vcl. But if you run a very busy website, varnish may sometimes not perform as you want. Thanks Thijs Feryn for the discussion at your booth and the talk. The 2 issues we find most often are - too frequent tag flushed from Magento (telling varnish to flush all pages tagged with a bunch of regular expressions using the ban function) - varnish uses too much memory compared to the memory specified in varnish.params like Malloc 8gb Varnish enterprise is a paid version of varnish that solves these 2 problems. First one can be solved using soft purge - remove the page but load it in the backend. For smaller catalogs using open source x key, but for larger catalogs y-key feature in varnish enterprise. The second is addressed by a new memory mode other than malloc - a memory manager. If you have a website that has issues with varnish let us know! luroConnect is a varnish partner and we have experience in writing vcl. #luroconnect #varnishsoftware #magento2

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How to Build Lightning-Fast Websites in 2025? Lightning-fast websites are essential, not optional. Fast sites keep visitors engaged, improve rankings, and boost conversions. Slow sites frustrate users and cost you traffic and revenue. Here’s what happens if your site is slow: ➡️ High bounce rates and lost visitors ➡️ Lower search rankings ➡️ Poor mobile experience ➡️ Reduced conversions and brand trust How to build blazing-fast sites: ➡️ Optimize images with modern formats ➡️ Use lazy loading and reduce requests ➡️ Employ a reliable global CDN ➡️ Minify code and choose fast hosting Benefits of a lightning-fast website: ➡️ More visitor retention ➡️ Better SEO rankings ➡️ Enhanced mobile experience ➡️ Higher conversions and trust In 2025, fast, optimized website design gives you a crucial competitive edge. #WebPerformance2025 #FastWebsiteDesign #SpeedOptimization #SEOandUX #LightningFastWebsites

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“Isn’t there a tool for that?”. It’s the most common question we SaaS founders hear. And there are. Many. And that’s a good thing. === When I started my first SaaS in 2010, there were fewer competitors. Many ideas were still unexplored. Starting a new one 15 years later is much easier. For almost every idea, there are ready markets that SaaS founders can tap into. Social media channels and review sites are full of information about the current solutions. Semrush and similar tools tell what people are searching for. You are no longer exploring the unknown. === While much has changed, there’s still one similarity. There’s very little competition in the category of solving real problems and working together with customers. That’s the category you should start with. There’s always space for a new tool in the "let’s solve a real problem for our customers" category.

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Imagine landing a client without even having a website… we do it weekly. No sales page. No funnel. Not even a booking link, sometimes. Just strong positioning. Strategic content. Most founders massively overestimate how much infrastructure they need to start generating leads. You just need the right message in the right place. For our clients, that means:  📍 LinkedIn presence that builds credibility  ✍️ Content that speaks to a specific pain point or goal  💬 DM conversations that feel like real human interaction - not a cold pitch No paid ads. No 12-step email funnels. Just clarity + consistency. So if you’re:  → Sitting on a great offer  → With a half-built site  → And no real inbound leads… You don’t need to “launch.” You need to position. #LinkedInMarketing #LeadGen #B2BSales 

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What if you got 3–4 qualified leads every week? That’s exactly what happened when Vlad Mkrtumyan, Founder & CEO of Restoration Inbound, decided to focus on one vertical. Today, he serves 30+ restoration clients and says scaling has never been easier. �� His biggest lesson? Niching down doesn’t mean starting over,  it means finally growing with focus. Would you trade being a generalist for predictable growth?

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𝐖𝐡𝐞𝐧 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐢𝐬 𝐭𝐨𝐨 𝐦𝐮𝐜𝐡 𝐦𝐨𝐧𝐞𝐲 𝐭𝐨𝐨 𝐪𝐮𝐢𝐜𝐤𝐥𝐲   One of the bugbears of European technology has traditionally been the lack of ambition. Historically, European entrepreneurs were too concerned with keeping majority control; too shy to go beyond their local market; or generally, thinking too small. These days, the culprit is often the lack of home-grown growth capital, i.e. the ability to find a lead investor or a group of investors prepared to invest, say, €50 million to 100 million in a European company.   Admittedly, when it comes to deeptech, what we mean by “growth capital” is rather confusing. As Andrea Traversone pointed out in a recent conversation, Europe has plenty of venture-stage companies which are asking for larger rounds; when it comes to later stage companies asking for proper growth capital, there are fewer investment opportunities. Smart investors focus on these (revenue generating, not too far from breakeven), e.g. Jolt Capital. Or investors stick to their knitting outside deeptech, i.e. companies which are financially legible from the early years, of which SaaS companies are a prime example (fintech or marketplaces starting to scale are also good bets).   When it comes to venture stage companies (i.e. cash burning) asking for large rounds, the answer has usually been to move to the Valley, where there are investors prepared to bet on visionary ideas. But we now have European investors prepared to give it a go, and that is new.    Europe has had successes, for instance in software (Outsystems, UIPath), internet apps (Spotifiy) or fintech (Revolut). Unfortunately, in deeptech, results have been uneven with notable recent crashes in batteries (Northvolt - $13.8bn), EV (Arrival - $1bn) or eVTOL (Lilium - $1.4bn raised; Volocopter – $0.5bn).   Are there lessons that can be drawn from these blows-ups? A recent comparison between Northvolt and Verkor from The Big Search (an executive search company), points to some of the answers. Deeptech investment in Europe has to be disciplined – i.e. large investment cannot simply be on the back of a great idea. As part of the mix, you will need to: ⏩ Balance support from the local ecosystem and the need to address international markets (that will influence your culture and recruitment) ⏩ Grow your own executives – which takes time and effort – because the deeptech sector talent pool available to startups is relatively small in Europe (that will slow you down) ⏩ Pace yourselves – so you can show progress towards market fit, especially is you are years away from revenues ⏩ Attract corporate investors support (to demonstrate market relevance) and public money (to drive larger rounds) – even if it is somewhat a convoluted process   Of course, you can still go to the Valley. But that is so 1980s when US flips were all the rage 😉! 📎 Sources:  https://lnkd.in/em8-8erd https://lnkd.in/eMbySB67

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How to Price Your Domain Name There is no secret formula for pricing your domain name for a quick sale. You’ve probably heard people say, “A good domain name sells itself.” That may be true in some cases, but it’s not always that simple—and that’s likely why you’re reading this article. Let’s explore some scenarios to understand how domain pricing works. Scenario 1: Voice.com vs. Rocket.com Take two well-known domain sales: Voice.com sold for $30 million in 2019, while Rocket.com sold for $14 million in 2023. Many people questioned why Voice.com commanded such a high price compared to Rocket.com. Looking at the data, Rocket.com was registered in 1991, while Voice.com was registered in 2001, according to the official Whois database maintained by ICANN. Furthermore, Rocket is taken in an estimated 444 extensions as an exact match, whereas Voice is taken in approximately 429. So, Rocket.com was registered a full decade earlier and is more widely registered across extensions, yet it sold for less. This clearly shows that neither registration year nor the number of extensions a domain is taken in were the decisive factors in determining their final prices. What truly matters is the perceived value from the buyer’s perspective—what the domain represents to their brand, mission, or market position. Continue reading https://lnkd.in/eVUaEHu6

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