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Lars is an experienced communications and business professional with over 25 years of…
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Lars Voedisch shared thisYour reputation now has two audiences. People. And machines. Buyers, journalists and stakeholders increasingly ask AI before they reach your website. Yet many brands still treat #AI discovery as just an #SEO problem. It isn’t. Reputation now needs three things working together: Earn authority. Build evidence. Test discovery. Because being trusted is not enough if you are never surfaced. And being surfaced without authority is not much better. I shared this perspective with Forbes Agency Council on how agencies are evolving with changing client needs: https://lnkd.in/gWkPRZV8 Does your reputation show up when someone asks AI about your category? #communications #reputation #AI #SXO Forbes Hannah K. Paolo Alba Sarah Cavanaugh PRecious Communications
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Lars Voedisch reposted thisLars Voedisch reposted thisStartups must swap technical jargon for human-centric stories to increase sales velocity and growth. In today's "growth-with-efficiency" market, buyers and investors have zero patience for buzzwords. To scale across Southeast Asia's fragmented markets, you must translate complex technology into a simple, human-centric story that clearly solves a B2B problem. If your brand story is confusing, the market will simply ignore you. At PRecious Communications, we help high-growth regional startups strip away the noise, clarify their positioning, and build verified trust trails that help sales teams close deals. ▪️ Clarity Over Complexity: Move away from dry features. Lead with the commercial problem you solve and the tangible value you deliver. ▪️ Build Credibility Early: Ensure your early milestones are backed by credible, third-party validation that procurement heads can easily verify. Is your brand story clear and commercial, or is jargon blocking your pipeline? Stop letting technical complexity block your growth. Discover how PRecious scales regional innovators: 👉 https://lnkd.in/dy3qWCh6 #StartupGrowth #TechPR #B2BMarketing #WeBePRecious
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Lars Voedisch reposted thisLars Voedisch reposted thisWhen 94% of B2B buyers evaluate enterprise solutions anonymously through AI, why do 69% still demand human sales validation before signing? In modern enterprise expansion, market leaders are crashing into The Validation Paradox, a friction point particularly acute in Japan’s risk-averse, consensus-driven buying ecosystem. In partnership with our Tokyo affiliate, TrainTracks Inc., PRecious Communications has mapped how global entrants must bridge this gap by pairing Generative Engine Optimization (GEO) with Japan's traditional consensus mechanics: ▪️ The Dark Funnel Gateway: Up to 80% of the buying journey happens in private channels and AI answer engines before direct contact. Being recommended by LLMs opens the door, but it doesn't close the deal. ▪️ Arming the Tanto: Enterprise buying in Japan moves bottom-up through Ringi seido (稟議制度). Your internal champion (tanto) needs structured Japanese proposal templates, Yen cost models, and local ROI proof points to navigate internal review committees. ▪️ Digital Nemawashi (根回し): Informal, behind-the-scenes pre-alignment must now happen across Slack, Teams, and virtual pre-meetings to build cross-departmental consensus long before the formal ringisho circulates. ▪️ Compliance as Ammunition: Clearing security reviews requires equipping champions upfront with localized APPI, Global CBPR, and ISMAP compliance documentation. Winning in Japan requires a dual architecture: win the algorithm to get onto the shortlist, and master the consensus loop to close the deal. How is your organization supporting internal B2B champions when navigating complex, consensus-driven market entries? Let’s share notes below. #JapanBusiness #MarketEntry #SXO #GenerativeEngineOptimization #B2BMarketing #WeBePRecious #TrainTracksPR Lars Voedisch Chip Keng Ng Sunita Kanapathy Paolo Alba Sarah Cavanaugh Ridzki Noviansyah Thanh Hien Pham Busakorn Srisongkhroh
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Lars Voedisch shared thisThe PR Soundtrack this week is Higher Love. Not because every project needs grandeur. Because the best teams quietly raise the standard of the work around them. Better judgment. Better chemistry. Better timing. Better taste about what to push and what to leave alone. In communications, quality often arrives that way. Not through noise, but through people who make everyone else's thinking sharper. The PR Soundtrack playlist is here too: https://lnkd.in/gSkGzhvZ What tends to lift the quality of the work most in your teams? #PRSoundtrack #Leadership #TeamCulture #StrategicComms
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Lars Voedisch reposted thisLars Voedisch reposted thisThinking of entering #Malaysia? The decision that creates the most risk is often made before incorporation. Before choosing an entity, decide what the operating route must actually do: employ locally, contract, invoice, hold inventory, bring in specialists, or test demand without locking in a structure too early. Our new guide sets out the decision sequence, the evidence to collect and the questions that keep a market-entry plan reversible until the operating facts are clear. Read it here: https://lnkd.in/g8aAMUh8 #MarketEntry #SoutheastAsia #BusinessStrategyMalaysia market access: choose the operating route before incorporationMalaysia market access: choose the operating route before incorporation
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Lars Voedisch shared thisYour brand does not need a tone of voice first. It needs a soul. AI can make almost any brand sound polished - and generic. Before deciding how your brand speaks, decide: Believe: What do we stand for? Own: What do we want to be known for? Reject: What would we never say? Then stress-test those boundaries across your website, founder posts, sales decks, media messaging, and AI-generated content. Let's be real: if your team cannot agree on those three, a tone-of-voice guide will not save you. What I shared in Forbes: Consistency is not everyone using the same words - It is everyone sounding like they come from the same company. https://lnkd.in/gtFVZDvJ What gives your brand its soul? #communications #brandstrategy #AI PRecious Communications Forbes Agency Council Sunita Kanapathy Zaki Arzmi John Paulo Caparros
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Lars Voedisch reposted thisLars Voedisch reposted thisIf your leaders rely on stiff, over-sanitized corporate scripts, they risk freeze-ups or slip-ups under pressure. In the age of live-streaming and citizen journalism, there is no such thing as "off the record." We prepare leaders for high-pressure scenarios through live-fire media simulations. For example, after an intensive workshop with PRecious Communications, a Lazada executive faced an unscripted doorstop media ambush during a live press conference. Because we had drilled for that exact scenario, they handled it calmly and turned a potential risk into a platform for leadership. ▪️ Ditch the Jargon: Translate complex business models into clear, human stories that build credibility during interviews. ▪️ Live-Fire Drills: Prepare spokespeople for unscripted questions, video formats, and sudden doorstop encounters. Is your executive team genuinely prepared to handle a high-pressure interview without a script today? Equip your leaders with the tools to own their story under pressure. Contact us to design a tailored spokesperson workshop: https://lnkd.in/dy3qWCh6 #MediaTraining #ExecutivePresence #LeadershipSkills #CorporateCommunications #WeBePRecious Lars Voedisch Sunita Kanapathy Paolo Alba Ridzki Noviansyah Sarah Cavanaugh Thanh Hien Pham Busakorn Srisongkhroh
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Lars Voedisch reposted thisLars Voedisch reposted this"Stop decorating facts. Start interrogating them." In a recent Forbes feature, our Founder and Group CEO, Lars Voedisch, breaks down a truth every storyteller needs to hear: the best story is rarely in the first brief. When we sit too far away from the actual business problem, we end up writing polished, uncompelling corporate noise. Real storytelling happens when you dig beneath the surface and interrogate the tension. Read the full Forbes feature on early-career storytelling lessons from agency leaders: https://lnkd.in/eHcWcSRT To move past superficial marketing fluff and uncover stories that truly resonate, agency teams must challenge initial briefs with three relentless questions: ▪️ Why Now?: What macroeconomic, cultural, or industry shift makes this narrative critical at this exact moment? ▪️ Why Should Anyone Care?: What is the underlying tension, human stake, or business risk if this issue goes unaddressed? ▪️ What Changes?: What tangible outcome or behavioral shift occurs if this story lands successfully? When you focus on the human consequences instead of decorating dry facts, your narrative moves from being ignored to being remembered. Great storytelling doesn't rely on clever adjectives or corporate jargon. It relies on finding the genuine tension, stakes, and human consequences behind the facts. #WeBePRecious #Storytelling #PRLife #AgencyLife #WorkCulture #CorporateCommunications #Leadership #StrategicPR Forbes Agency Council Chip Keng Ng Sunita Kanapathy Paolo Alba Sarah Cavanaugh Ridzki Noviansyah Thanh Hien Pham Busakorn Srisongkhroh
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Lars Voedisch shared thisThe PR Soundtrack this week is Eye in the Sky. One of the less visible parts of communications is noticing the pattern before everyone else starts calling it a problem. The small shift in tone. The repeated question. The comment that keeps coming back in slightly different language. By the time an issue is obvious, it is usually late. The useful work often starts earlier, when someone in the room is paying attention closely enough to connect the dots without overreacting. The PR Soundtrack playlist is here too: https://lnkd.in/gSkGzhvZ What signal do you trust most when something is starting to move underneath the surface? #PRSoundtrack #Reputation #StrategicComms #Monitoring
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Truly honored to be in such amazing company, Propel AI
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Lars Voedisch liked thisAn exciting fresh chapter, with new possibilities ahead to bring the brand to greater heights across our platforms. More to come! #STTGDC #BuiltReadyLars Voedisch liked thisWith the completion of our acquisition by the KKR-Singtel consortium, today marks the beginning of STTGDC's next chapter as we unveil a refreshed global brand. For more than 12 years, STTGDC has grown alongside our customers and the markets we serve. As AI, cloud and digital services become increasingly embedded in everyday life, our role has expanded beyond supporting digital growth to delivering the infrastructure that powers it. Our refreshed identity reflects the scale, capabilities and ambition of the global platform we have built. Anchored in Built Ready, it expresses our commitment to delivering reliable, resilient and AI-ready infrastructure that enables customers across Asia and Europe to grow with confidence and seize new opportunities, while sustaining the trust of the communities we serve. While our look has evolved, what defines us has not. Customers will continue to be served by the same leadership team, guided by the same values and long-term commitment that has underpinned our growth for more than a decade. We remain committed to supporting the digital infrastructure that businesses, communities and economies increasingly depend on, responsibly and at scale. The same trusted partner. The same commitment to what's next. Read our full announcement: https://lnkd.in/gKhFsZPn Learn more about STTGDC’s refreshed brand: https://lnkd.in/gdXMrb2e #STTGDC #BuiltReady
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Lars Voedisch liked thisLars Voedisch liked thisHere's a number I think will show up creator marketing pitch decks this fall: 56% of people who shop with AI say they prefer recommendations that pull from creator or influencer reviews. I dove into a new report from IAB this week to look at creators' impact on AI visibility, and was SHOCKED that 72% of survey participants said they use general-purpose AI assistants for shopping decisions, and 8 in 10 say they're comfortable relying on AI to recommend products. On the surface, this looks like a clean win for anyone building a creator AEO program...but I read the full report, and the more interesting story is in the details 😱How Creators Are Showing Up in AI Answers (+ Why It Matters)How Creators Are Showing Up in AI Answers (+ Why It Matters)
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Lars Voedisch liked thisLars Voedisch liked thisWith AI making it easier to generate content at scale, brands that are about to launch can produce a lot of it before figuring out what it should sound like. Read more at https://hubs.li/Q04y04fR0 from Aaron Domino of Onimod Global, Lee S. of UnitOneNine, Abigail Stuart of Day One Strategy, Lars Voedisch of PRecious Communications, Durée Ross of Durée & Company, Sarah Tourville of Media FRENZY Global, Andre Hale of OPTYO, Ajay Prasad of GMR Web Team, Samantha Scott, APR of Pushing the Envelope, Inc., James Fratzke of Fratzke, Korena Keys of KeyMedia Solutions, Phillip Davis of Tungsten Branding, Elyse Flynn Meyer of Prism Global Marketing Solutions, Dani Mariano of Razorfish, and Justin Wartell of Monigle.How New Brands Can Establish A Distinct Voice Before LaunchingHow New Brands Can Establish A Distinct Voice Before Launching
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Lars Voedisch liked thisLars Voedisch liked thisRonn Torossian from 5WPR writes that most conversations about AI search today focus on format: clear headers, simple definitions, easy-to-scan comparisons. That work matters, but it assumes the underlying content is still true. It often isn't, Torossian notes.
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Lars Voedisch liked thisLars Voedisch liked thisPropel 25: October Edition is here! Propel 25 is a new way to celebrate the innovators and visionaries of PR and communications. This month, we're celebrating 25 of the most influential PR professionals: the founders, strategists, and storytellers shaping how brands and leaders are seen around the world. Congratulations to this month's honorees: Andrew Bloch · Carly Martinetti · Curtis Sparrer · Daljit Bhurji · Grace Keith Rodriguez · Greg Matusky · Heather Holmes💥 · Jennifer Connelly · Jennifer Risi · Jodi Amendola · Jo Trizila · Judy Smith · Julie Wright · Larry Weber · Lars Voedisch · Lindsey Carnett · Lou Hoffman · Marie Swift · Mark Borkowski · Matias Rodsevich · Michael Kempner · Michelle Garrett · Nicole Rodriques · Parry Headrick · Richard Laermer See the full October list here: https://lnkd.in/dzfguaum Follow them on LinkedIn! 👏
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Lars Voedisch reacted on thisProud moment for the team! After a year in the making, we are officially kicking off our partnership with Rixos Phu Quoc Vietnam - the iconic brand's first property of its kind in Asia. Excited to support this landmark project and help bring their “All-Inclusive, All-Exclusive” concept to life across the region. Excited for what’s ahead! Special thanks to Anjeanette Manuel for your trust and support 🥰Lars Voedisch reacted on thisAs global luxury travel shifts from transactional stays to immersive, experience-first destinations, Southeast Asia has become the primary testbed for pioneering hospitality concepts. 🇻🇳🏝️ We are proud to share that PRecious Communications has been appointed as the regional communications agency for Rixos Phu Quoc Vietnam, marking the iconic brand's first property of its kind in Asia. Situated on Hon Thom Island and connected to the world’s longest three-rope sea-crossing cable car, Rixos brings its signature "All-Inclusive, All-Exclusive" concept to the region: ▪️ Flagship Asian Footprint: Setting a new benchmark for luxury hospitality across 1,490 keys, 27+ distinct restaurants and bars, and world-class entertainment venues. ▪️ Authentic Cultural Distinction: Integrating world-class wellness, including a Turkish-inspired hammam, with a deep, localized sense of place in Phu Quoc. ▪️ Glocal Narrative Building: Partnering with Rixos to architect its regional brand story, media presence, and audience engagement across Vietnam and wider Asia. As Vietnam’s luxury tourism ecosystem accelerates, our regional and Vietnam teams look forward to bringing this landmark story to life. #ClientSuccess #LuxuryHospitality #VietnamTourism #GlocalAdvisory #PRStrategy #CorporateCommunications #WeBePRecious Anjeanette Manuel Haitham Assem, An Khanh Tran Phương Mai Lars Voedisch Sunita Kanapathy Thanh Hien Pham
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Lars Voedisch liked thisLars Voedisch liked thisPR is having a serious glow-up. The tools we use to do the job need one too. When I was first demoed Drumbeat almost a year ago, my reaction was basically: “Oh yeah, that makes total sense.” I’ve spent time on both sides of the media exchange, first as a journalist and now in communications, and it’s pretty wild how manual so much of the work still is. The desk research. Finding the right journalist. Copying and pasting the same pitch into 45 emails. Tracking coverage. We’ve been using the platform at Ideally for around six months now, and it’s become part of how we run our comms engine. Over that time, we’ve increased PR coverage by 880% and lifted our visibility in AI answers by more than 500%. Those results come from a much bigger strategy, but better tools have made it easier for a stretched team to move quickly, find the right opportunities and get more from every story. AI has also made earned media cool again because of the impact it can have on GEO. As PR becomes more important to how brands are discovered and understood, the tools behind it need to catch up too. So it’s no surprise Drumbeat recently raised a $2 million seed round. As Barney Chunn puts it: “Our mission is for every company to use the power of its own story to drive genuine connection with its audience, and real growth as a result.” Excited to be joining Drumbeat as an advisor and working with a great team in Barney Chunn Fallon Savery Simon Pound & the rest of the team.
Licenses & Certifications
Projects
Honors & Awards
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Best Personal Brand Award 2017 - Public Relations Strategist
Marketing Institute of Singapore
Languages
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English
Full professional proficiency
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German
Native or bilingual proficiency
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French
Elementary proficiency
Organizations
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Insitute of Public Relations of Singapore
Full Member
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