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Sam is a Senior Producer and has worked on a wide variety of projects - from worldwide…
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Sam Mildner reposted thisSam Mildner reposted thisDay one of the Cannes Lions festival and a Silver Lion for ASICS, The Undropped Kit. Health & Wellness / Brand-Led Education & Awareness. 🦁🏆 Brand: ASICS Creative credits: Golin Ketchum London GUT Toronto PR credits: Golin Ketchum London With over 64% of teen girls dropping out of sport, we found the barrier nobody was fixing: PE kit. We put the girls in the design room, co-created a kit built around their comfort and choice, and changed DofE PE Kit policy in the process. #changethatmatters Alex Wood Natasha Weeks George Bryant Sarah Penny Lydia Goldman Gemma Combellack Bex Wilson Elliot Riordan Sam Mildner Migle Kriauciunaite GUT Toronto Tess Howard MBE OLY Caroline Fisher Gary Raucher Esther Turkenburg
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Sam Mildner shared thisAre you scared to get a needle in the eye? 💉 👁️ ⁉️ Here’s the thing – you shouldn’t be. 💚 1 in 3 people have delayed sight-saving treatment for conditions like cataracts and glaucoma… not because care isn't available, but because they're scared. Alison Hammond is back as The Recruit in another Specsavers campaign, this time exploring the serious eye conditions that places like Newmedica can help you with, looking to break down the barriers to people getting the treatment they need… with a lot of heart and chuckles along the way. The stories from the people in the campaign make really big issues very personable – imagine not knowing your grandchild has freckles, and only realising when you see those freckles for the first time… …all thanks to a surgical procedure so quick that when you asked ‘when is it going to start?’ you were told it was already over! Best of all, this film is just the tip of the iceberg in a beautiful multi-channel campaign that's rolling out now. Huge thanks to the Specsavers and Newmedica teams for trusting us to tell this story – Victoria Simpson - Clarke, Lisa Hale, Bryony Czujko, Paul Ainsworth, Neil Wilkins, Mikki Wright, and many more! As always, love to the Golin Ketchum London team – Bex Wilson, Natasha Weeks, Beth Whitworth, Sarah Penny, Rhiannon Yee, Mimi O., Naadhirah Khan, and the whole team. Thanks to the Tangerine team for the continued collaboration – Sam Swaffield, Mark Roper, Jade L. Jodie Campbell, Catherine Jell and more. Special shout out to everyone at Omnicom Production who made this possible - it’s always a challenge to make a shoot an environment where real people feel open enough to speak about sensitive issues on camera – so huge thanks to: sonja phillips, Chelsea-Peach Digby, Nick Ferguson, Oliver Schofield and many more! (Full Credits List to be added in comments.)
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Sam Mildner shared thisSo great to hear this campaign has a 'buzz' 🙈 about it according to Contagious, haha! 🦁 🦁 🦁 Nothing like a cheeky wink 😜 to lower people's guard, and make them actually listen... or, in this case, hear!Sam Mildner shared thisIn the final days before Cannes, we're slightly freaking out that Contagious have named The Relationship Aid a Grand Prix contender. Whatever happens next week, it was nice to prove that being weird works. Launching a hearing aid like sex toy reduced stigma by 41%, boosted sales by 69% (yes, 69%...) and started a huge new hearing aid conversation focused on LOVE, not loss ❤️🦻 Incredible work to make it happen Victoria Simpson - Clarke Lisa Hale Bryony Czujko Nick Rainbow Robert Fox Paul Ainsworth Elliot Riordan Sam Mildner Natasha Weeks Beth Whitworth Katherine Arnull Sarah Penny Vicky Plato Lydia Goldman Specsavers Golin Ketchum London
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Sam Mildner reposted thisSam Mildner reposted thisContagious have just chosen Specsavers as a top Cannes Lions pick, news that is particularly timely, given it arrives on the launch day of our new Golin Ketchum agency. Much is said about the value of creativity, but when you are surrounded by a culture that truly and deeply believes in it, the business case is unarguable. Thank you to every colleague and client who fights the good fight for creativity every day. It is always a fight worth winning. https://lnkd.in/eYkQp7uy #GolinKetchum #Specsavers #CannesLions2026 #FestivalOfCreativity
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Sam Mildner shared thisI love the diversity of the campaigns we at Golin London get to work on with ASICS - and even better when they win awards 🥇 🥈 (...or treats, in Felix's case! 🐕 🦴 ) Huge love to the Golin dream team - Alex Wood, Elliot Riordan, Bex Wilson, Gemma Combellack, Natasha Weeks, Sarah Penny, Migle Kriauciunaite, Lydia Goldman, and many, many more!Sam Mildner shared thisGreat to see a dog (Felix, no less 🐶) win GOLD in Influencer Marketing at The Drum Marketing Awards. 🙂 And nice to see The Undropped Kit picking up more recognition too. Nice work Golin London and the ASICS team 👏
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Sam Mildner reposted thisSam Mildner reposted thisWe won GOLD at The Clio Health Awards for our work with Specsavers and took home 4 awards at The Drum Marketing EMEA Awards last night with our clients Specsavers, ASICS and Magnum. 💥 Nice work team. 👏
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Sam Mildner reposted thisSam Mildner reposted thisWhat a week at Golin London. On Tuesday I spoke at the PRmoment x Cision UK event on integrated storytelling, showcasing how we worked with Felix for ASICS - a very different kind of influencer. On Wednesday morning we hosted media and influencers at 180 Strand for the launch of our Get the Glow campaign with ASICS. Partnering with Renaissance we brought the campaign into the real world, and showed people you don’t need a 15 step skincare routine - all you need is 15 minutes of movement. As someone who gets taken in by every single TikTok run of videos selling a new product, I needed this reminder. To top off the week we were named Global Agency of the Year at the PRWeek Globals, and we won for our work on Botanicals with the LEGO Group. Incredible to be recognised on this platform for our work together on TLG, which spans our UK and US teams - we have done drone shows, flower trucks, where will 2027 take us? Proud of all of the teams behind this work, Golin is an exciting place to be! Alex Wood Sam Mildner Bex Wilson Elliot Riordan Natasha Weeks Sarah Penny Vicky Plato Lydia Goldman Louise Boateng Migle Kriauciunaite Gill Taylorson Maude Bradley Caroline Fisher Esther Turkenburg Beata Harakaly Gary Raucher Anna Nikolaenko Abigail Foran Jessica Benson Ian Shuard-Cubbon Laura Slagle Danielle Bickelmann Jody Benjamin Kristen Kusterer
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Sam Mildner shared thisThe beauty industry has been chasing ✨ “the glow” ✨ for years. Meanwhile, conversations about it have jumped 375%… Turns out… it was never in a bottle. Really proud to help bring this ASICS campaign to life — reframing glow as something you feel, not fake. We took Beauty Influencers and focused on the moment no one normally sees: post-run, post-sweat, pre-checking-your-camera-roll 🏃♂️💨 Flushed. Alive. Real. Because in a world of filters, routines and optimisation, that might be the most radical aesthetic of all. And the best part? It only takes 15 minutes of movement to unlock it. Simple idea. Universal truth. Properly executed. Huge credit to the team that made it happen — always a joy working on something where the craft and the message pull in the same direction 🙌 Full credits in comments, along with the Campaign's second hero film, featuring International Tennis superstars Zeynep Sönmez, Belinda Bencic, Emma Navarro, Janice Tjen and Jasmine Paolini (how's that for an incentive to check out those full Production credits!) Thanks to the ASICS Team for another incredible collaboration; Gary Raucher, Caroline Fisher, Esther Turkenburg, Louis Rouach, Anna Nikolaenko. Almeri Solomon, Christopher Tyrer (and many more!) To all the Golin London Family: Alex Wood, Gemma Combellack, Bex Wilson, Elliot Riordan, Vicky Plato, Lydia Goldman, Sarah Penny, Migle Kriauciunaite, Reesha Rajani (and oodles more!) To The Vigilante Group: Joe Elliott, Ashley Whyte, Finbar Todd, Mia Walton, Libby Orrett-George, and our incredible director Hannah Berry George (AKA HBG) To our Antipodal friends at Chisel: Zak Kaczmarek, Patrick Sidoti, Hannah Wilson, Josh Geelen and our OTHER incredible director Emily Mays #ASICS #GetTheGlow #Creative #MentalHealthAwarenessWeek #SoundMindSoundBody
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Sam Mildner reposted thisSam Mildner reposted thisForget flawless filters, expensive serums and endless routines, ASICS is highlighting the original way to get the glow ... movement. Because glow isn’t something you apply, it's something you feel. This Mental Health Awareness Week, together with ASICS athletes, we’re putting the spotlight on the glow that comes from within when we move. And the good news? Our research shows it only takes 15 minutes of movement to start to lift your mood, leaving you feeling lighter and more energised. And when you feel better, it shows. We’ve always believed in the power of movement to transform not just the body, but also the mind. It’s why we’re called ASICS. It’s an acronym for Anima Sana In Corpore Sano or A Sound Mind in a Sound Body. And it’s why we champion the power of movement on the mind in everything we do. #ASICS #MentalHealthAwarenessWeek #Wellbeing #HealthyMind #GetTheGlow Gary Raucher Esther Turkenburg Anna Nikolaenko Lindsay Mandeville Louis Rouach Ricky Hernandez Becky Steel Almeri Solomon Yuzo Itami Yuri Igarashi Alex Wood Elliot Riordan Bex Wilson Sam Mildner Gemma Combellack Sarah Penny Vicky Plato Lydia Goldman Dr Brendon Stubbs Zak Kaczmarek
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Sam Mildner reacted on thisSam Mildner reacted on thisHumans are moving less and less. Some days they hardly move at all. Modern-day habitats are quietly changing the way we move, with new ASICS research showing that people report spending 86% of their waking day not moving. But movement is in our nature. So we've explored the barriers to human movement through a conservation lens in a new documentary film, Human Nature, narrated by Sigourney Weaver. Launching ahead of World Mental Health Day, the campaign serves as a reminder that even small amounts of movement can make a meaningful difference. Just 15 minutes can help uplift our mental state and help us thrive. This World Mental Health Day, move your body, you move your mind. 🏃🏃🏃 Creative: Golin Ketchum Production: KNUCKLEHEAD Media: LePub Natasha Weeks, Alex Wood, Elliot Riordan, Sam Mildner, Lydia Goldman, Georgina Duckett, Louise Boateng, Emily Davis, Charlie Briegal, Gemma Combellack, Amy Walford, Phillip Laskaris Gary Raucher, Caroline Fisher, Anna Nikolaenko Esther Turkenburg
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Sam Mildner reacted on thisSam Mildner reacted on thisASICS puts human movement on the endangered list ASICS has turned the nature documentary on humans in a global brand campaign narrated by Sigourney Weaver that warns modern life is slowly stripping movement from our days. Watch the trailer - full version here: https://lnkd.in/emREU4vC 💡ASICS, Golin Ketchum
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Sam Mildner reacted on thisSam Mildner reacted on this‘Janet is one of three ‘specimens’ in the wildlife-style short film that turns the documentary lens on modern humans in their increasingly comfortable habitat. Another spends all Sunday wrapped in a duvet, binge-watching and snacking on tortilla chips. Elsewhere, a young man whose thumb will scroll 4,000km across his phone screen in his lifetime undertakes a perilous migration across his bedroom to reach a charger.’ The Drum ‘Human Nature’ is our latest work for ASICS. Narrated by Sigourney Weaver. Directed by Rob Leggatt. The latest in a long line of weird and wonderful ways the next level team at Golin Ketchum London get people thinking about movement and their mental health. Shoutout as always to Gary Raucher Caroline Fisher Esther Turkenburg Anna Nikolaenko for now five (!) years of saying yes lets do it! More to come.
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Sam Mildner reacted on thisSam Mildner reacted on thisHuman Nature - A new Documentary, directed by Rob Leggatt Ahead of World Mental Health Day, ASICS is issuing a conservation warning for movement, as new global research reveals Brits report spending 82% of their waking day not moving. ⏱️🏃🏽➡️ Link to the full Documentary - https://lnkd.in/ev7BxBhA Agency: Golin Ketchum CCO: Alex Wood CD: Elliot Riordan Copywriter: Phillip Laskaris Agency Producer: Sam Mildner Production Company: KNUCKLEHEAD Director: Rob Leggatt Producer: Francis Mildmay-White DOP: Chris Sabogal Casting: HAMMOND COX CASTING LIMITED Service Company: She Films EP: Minja Jovanovic Line Producer: Stefan Todorovic Production Designer: Yoxa Edit: Final Cut Producer: Michelle Corney Editors: James Rosen / Adam Rudd Post: Creative Outpost Producer: Andy Salem Colourist: Mark Horrobin Colour Assist: Zoe Francis Flame: Tim Davies, Taylor Vaux-Nobes Sound: Luke Isom Sound Assist: Eoin O'Hagan
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Sam Mildner reacted on thisSam Mildner reacted on thisIntroducing ASICS: Human Nature. A nature documentary about humans sitting, doomscrolling and binge-watching; narrated by Sigourney Weaver. Despite movement being in our nature, our modern habitats are making us more sedentary that ever - with people reporting they spend 86% of their waking day not moving. So this World Mental Health Day, ASICS has issued the first conservation warning for human movement. With a reminder that just 15 minutes of exercise can undo the negative mental effects of inactivity. Huge thanks to everyone involved - great to see it out at last. Gary Raucher Caroline Fisher Esther Turkenburg Anna Nikolaenko Yuzo Itami, Yuri Igarashi Elliot Riordan Sam Mildner Natasha Weeks Lydia Goldman Charlie Briegal Vicky Plato Dr Brendon Stubbs Hayley Jarvis Rob Leggatt Francis Mildmay-White Gemma Combellack Amy Walford Phillip Laskaris Louise Boateng
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Sam Mildner reacted on thisSam Mildner reacted on thisDo you like the sound of Sigourney Weaver's voice, documentaries, and also mockumentaries ? Well, for goodness sake, watch this trailer for 'Human Nature' A new Documentary, directed by the bloody wonderful Rob Leggatt. Ahead of World Mental Health Day, ASICS is issuing a conservation warning for movement, as new global research reveals Brits report spending 82% of their waking day not moving. Watch the Full 10 min Doc here - https://lnkd.in/eaRHqm_5 🏃♀️➡️ 🏃♀️➡️ 🏃♀️➡️ ASICS KNUCKLEHEAD Rob Leggatt Golin Ketchum
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Sam Mildner reacted on thisSam Mildner reacted on thisWe were born to move. But in our modern habitats, some days we hardly move at all. In fact, new ASICS research reveals that people report spending 86% of their waking day not moving. 53% of respondents have movement levels classified as either At Risk or Endangered, with significant consequences for our mental wellbeing. So, ahead of World Mental Health Day, we’ve created a nature documentary about humans. Narrated by Sigourney Weaver, "Human Nature" explores human movement through a conservation lens. And while it is a light-hearted look at our sitting, scrolling, and binge-watching, it comes with a serious message: Just 15 minutes of movement, can help us thrive. Because when you move your body, you move your mind. That belief has been at the heart of ASICS since our founding. Our name comes from the Latin phrase Anima Sana in Corpore Sano, or “A Sound Mind in a Sound Body.” I am incredibly proud to work for a brand with such a clear purpose, and even prouder to work alongside such a talented team. Caroline Fisher Esther Turkenburg Anna Nikolaenko Alex Wood Elliot Riordan Sam Mildner Natasha Weeks Dr Brendon Stubbs
Experience & Education
Courses
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Fast Forward Producing (SkillSet Course)
2014
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Movie Magic From Script To Screen (SkillSet Course)
2014
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