About
Mark Stringer (Strings), #1 Ai Fame Expert. The entrepreneurial force and founder of…
Articles by Mark "Strings"
Activity
12K followers
-
Mark "Strings" Stringer 🌄 shared thisCan't lie, this came in handy last night. Definitely one of those dough ball stress ball matches Huge respect to the players for leaving the tournament on a high. Trés bon to the PrettyGreen | The Global Fame Makers x PIZZA EXPRESS Team for the stress dough balls and of course for England delivering... #england #stress #pizzaexpress #agencylife #marketing
-
Mark "Strings" Stringer 🌄 shared thisWe're not a research company. We're a strategic insight-driven activation business. The Global Fame "MAKERS", not the Global Fame "Sayers". Understanding LLMs and building proprietary tools was never the end goal. We built the AI Fame Tracker to understand how AI/ GEO recommends brands and, more importantly, to turn that understanding into better activation channel planning. The result is robust evidence that helps clients make smarter decisions and build more effective integrated creative campaigns. If you're not showing up correctly on an LLM, regardless of how high your brand equity is, you're effectively a ghost brand. https://lnkd.in/eapnhsQq
-
Mark "Strings" Stringer 🌄 shared thisEarned media delivers 41% brand equity. Paid media contributes 28%. The channel delivering the biggest brand impact and doing the heavy lifting needs your Teams focus and bigger budgets if you want to outperform your competition. The world as you know it has flipped LLM’s don’t remember advertising. They learn from the signals that earned media creates: trusted third party endorsement, expert commentary, reviews, conversations, Influencers, creators, experiences. They need evidence not paid ads According to new research from JKR and Kantar, earned media contributes 41% of brand equity. Todd Kaplan, Kraft Heinz “Organic attention is going to be the new game.” Are you buying attention, or enhancing reputation and preference. In an AI and GEO world that PrettyGreen | The Global Fame Makers live in everyday maybe we need to talk. Which is why we’ve built the Ai Fame Tracker from PrettyGreen to help you deliver fame that performs. If you want to check out your AI Brand Fame Score click the link. #ai #geo #earnedmedia #brandfame #Aibrandfame
-
Mark "Strings" Stringer 🌄 shared thisCelebrating 18 Years of PrettyGreen. From starting out in Red Bull ’s offices to 100 Single Ladies with Beyoncé, the Olympics, best hires, first wins, biggest mistakes and what’s next with Quickfire Questions. Agencylife, marketing and all things that go in to being one of the best Agencies in the world. (We’re celebrating IRL all together but in September with our late summer party) Just getting started - PrettyGreen | The Global Fame Makers x PinPoint Media Wendy Stringer Emma Grace Jessica Hargreaves Paczek Claire Ashman Nick Stocker Pete Shepherd Lisa Pearson Heide Cohu Nina Caplin Sarah Henderson Lucy Mart Lucy Porter Adam Shoemark Kerry Collinge Keri Perkins Emily Klooster Oliver Bruce Jessica Barder Joe Glyn-Davies Annabel Lawton Smith Anna Golding Hannah Macleod #agencylife #marketing #pr #awardwinning #content #creator
-
Mark "Strings" Stringer 🌄 shared thisIt’s the small things that matter. It’s been at our heart 💙 for 18 years. The ability to just do things because you can, which is maybe why I love being independent. But maybe it’s not about being independent. Maybe it’s just about being able to cut through bureaucracy and make things happen. Wendy Stringer sent a note saying it’s our birthday this weekend, and the football’s on, shall we give people a late or early start. A few messages later and Sarah Henderson sends a note out, and it’s done. Doesn’t need to be a grand gesture, doesn’t need to be over complicated, doesn’t need lots of people to have meetings, sometimes it’s just about understanding what will make people say thank you because it makes a difference. So this is an invitation to everyone. It’s our birthday this weekend and it’s the football, so you’ve all got permission to have a lie-in (even if you don’t support England and don’t like football). Any issues just tell your boss it was approved by The Board. PrettyGreen | The Global Fame Makers PinPoint Media #culture #england #worldcup #football #agencylife Jessica Hargreaves Paczek Lucy Mart Darren Greene
-
Mark "Strings" Stringer 🌄 shared thisIn Cannes, every meeting "AI should do [everything]" So we wanted to know what it SHOULDN’T DO! Asked leaders from brands, agencies, platforms, publishers, creators and AI businesses 1 question. (Is the #1 leading AI GEO Fame expert, Strings 🤣) What's the one thing marketers should never let AI take control of? It was quite enlightening. Our biggest takeaway from Cannes. People love people. They covert human connection and believe on so many levels that’s what matters. 👇 What's the one thing you'd never let AI take control of? Thoughts? #geo #ai #canneslions #cannes #marketing #agencylife Craig Inglis Sophie Devonshire⚡️ Joel Barnett Jessica Hargreaves Paczek Anna Golding Louise Ali Lucy Mart Aisling Conlon UK Advertising The Marketing Society Leah Spears Mark Ritson Lauren Spearman Rich McHardy Yasmin Arrigo
-
Mark "Strings" Stringer 🌄 shared thisHi, I’m Mark "Strings" Stringer 🌄. I’m the #1 leading expert when it comes to Ai Fame*. If you want to know how LLM’s work and how they recommend brands and how your brand becomes famous, then I’m probably the person you want to connect with. Having spent the past 9 monthw thinking about and helping build the Ai Fame Tracker from PrettyGreen | The Global Fame Makers. 👆Did you know that LinkedIn is one of the number one sources for AI signals? Which means that if you’re not joining up your comms dots, and being more consistent, then you’re probably never going to have any brand fame on an LLM. —- About the Ai Fame Tracker™ from PrettyGreen - Does Ai recommend your brand? Ai Fame Tracker™ is PrettyGreen's proprietary "Ai Recommendation Intelligence" platform, built by a PR-led agency that understands how brands become famous. We measure how often AI recommends your brand and how to improve how often it chooses you. More purchase decisions now start inside ChatGPT, Gemini and Perplexity. The brands AI recommends are increasingly the brands customers choose. Everyone else risks being invisible before the buying journey has even begun. We show you whether AI recommends your brand, which competitors are winning instead, and why. We measure how often your brand appears across the AI platforms customers actually use, compare you against competitors, and give you a clear score showing where your brand stands in the AI recommendation landscape. Then we give you the playbook to change it. Ai Fame Tracker™ doesn't just show whether AI knows your brand. It shows whether AI recommends it - and what to do if it doesn't. *According to me
-
Mark "Strings" Stringer 🌄 shared thisIt’s not over until your delayed flight finally leaves Nice. And Cannes is about far more than rosé and the Gutter Bar. It’s the random conversations while queueing for a wristband. Bumping into old university friends on the beach. Finally meeting people you’ve known for years on LinkedIn, but never in real life. Hearing ideas that challenge your thinking. Walking miles while putting the world to rights. People see one big party. The reality is closer to a thousand breakfasts, coffees, meetings, lunches, boat parties, dinners, talks, roundtables, music gigs, awards, chance encounters that somehow become one giant festival. It’s not for the faint-hearted, but also not for people who only drink. You get out of Cannes exactly what you put in, which is time, and a lot of it. You can complain about the heat, the queues, the prices, the traffic, the lack of sleep and your inbox that keeps filling up. But it’s worth remembering what a privilege it is to be here, whether you’re staying on a superyacht or in a tiny Airbnb 50 minutes from the Croisette. And yes, there will always be someone who got invited onto the bigger yacht, arrived by helicopter and somehow ended up at the secret dinner with the headline act. Good for them. The real value of Cannes isn’t found on someone else’s Instagram. It’s in the conversations, relationships and ideas you take home with you and the memories that last a long time after the wristbands have been binned. Thank you Cannes, and all the people who work so hard to make it so special. #canneslions #cannes #marketing
-
Mark "Strings" Stringer 🌄 shared thisThe strangest thing I’ve seen in Cannes in this dog eat dog world #canneslions #cannes
Mark "Strings" Stringer 🌄 commented on a post
1w
I love hearing your Top Gear stories 👏
-
Mark "Strings" Stringer 🌄 liked thisMark "Strings" Stringer 🌄 liked thisGrateful to be named on the inaugural BBC Embrace Rising Roots 2026 list to mark South Asian Heritage Month. The recognition comes from BBC Embrace, the BBC's staff network for Black, Asian and ethnic minority colleagues, and the excellent team at BBC Asian Network. The work they are doing to champion representation and belonging within one of the world's most influential broadcasters couldn't be more important right now. I hope initiatives like this one open up more honest conversations about the urgent need for balanced reporting and nuanced storytelling that’s delivered with care. Congratulations to everyone on the Rising Roots list – it was a special evening. To my friend Farzana Baduel who was awarded for the excellent work she leads with the Asian Communications Network and Curzon PR. Glad we got to share the moment with friends Rishini Weeraratne and Sania Haq. Big love to Edward Odofin (LL.B.) (PRINCE2) (CMP) (CBCI) (MoR) and all at the BBC Asian Network and Embrace for the valuable work they continue to do.
-
Mark "Strings" Stringer 🌄 liked thisMark "Strings" Stringer 🌄 liked thisGuernsey!! What a lovely place to do business. And, as a complete Department Store anorak, it makes me really happy to be a small part of the fantastic offer curated by the talented team at Creasey & Son Limited Well done and thank you to The Entertainer team working to bring this partnership to fruition Geoff Sheffield Phil Burn Phil Savage Nick Hargreaves antony buckle Darren Jones Steve Shepherd Dan Barker Jonathan Creasey Ben CreaseyThe Entertainer announces Channel Islands expansionThe Entertainer announces Channel Islands expansion
-
Mark "Strings" Stringer 🌄 liked thisMark "Strings" Stringer 🌄 liked thisIn her Substack this week, the brilliant Sophie Devonshire⚡️ writes about a VC who told her he didn't invest in women because their networks weren't strong enough. I haven't been able to stop thinking about it. Because he was wrong about the reason... and accidentally right about the reality. When I had my kids, I didn't give up work. I went "Fractional CMO", but i did put my head down. Five years of school runs and bedtimes and doing the invisible work that still, in most homes, falls to women. I was exhausted. My network quietly withered. I didn't notice until I lost my job in lockdown and suddenly really needed it. That was a cold, clarifying moment. So I clawed my way back. Early morning breakfasts before the school run. Late evenings after bedtime. Events I was too exhausted to attend but showed up to anyway. As a single mum, there was no one else holding the fort. Latchkey kids. Guilty evenings. A lot of "I'll just be an hour" that turned into two. Out of that came 'Club 57' A community built on the radical idea that women in marketing deserve genuine friendship, not just another panel to sit in on. 500 members later... it turns out we were all starving for the same thing. And then there's The Marketing Society. The best industry-specific network out there, full stop. The place I keep coming back to year after year because it genuinely fills you up rather than wrings you out. A place where I have also made friends. I am now known as a super connector. I love that. I earned it. And I got my gig as MD for Uncensored CMO because of the skills that i learnt. And I have now found The Illuminari because that network has value on many levels. But let's not romanticise it. The reason women's networks shrink isn't a character flaw. It's time. And until there is genuine equality at home, the women quietly rebuilding theirs after years of holding everything else together deserve a lot more credit than a VC's throwaway line. Sophie's piece is a brilliant, generous read. Link in comments. I'm Kerry. I'm totally obsessed with things not being totally Meh and avoiding enshittification. Got a brand problem you want cracking, on stage or on demand with the industry's very best brains? Including Sophie!! Get in touch. 👇 Jon Evans Jessica Hargreaves Paczek Jenny Jones Anna Cairns
-
Mark "Strings" Stringer 🌄 liked thisMark "Strings" Stringer 🌄 liked thisI've been unusually quiet on LinkedIn over the last couple of weeks... and for a very good reason. I got married and have just returned from an incredible familymoon! Don't worry, I'm not about to share the '7 things getting married taught me about building new business relationships.' Instead, I simply wanted to recognise my amazing wife, Melanie Collard-Osman. None of us gets to where we are alone. Through every high and low, Melanie has been my biggest supporter - keeping me grounded, challenging me in all the right ways, and helping me become a better version of myself. It's important to celebrate the milestones, but it's often the people behind the scenes who make them possible. Feeling grateful, refreshed, and excited for everything the future holds - both personally and professionally. ❤️
-
Mark "Strings" Stringer 🌄 liked thisMark "Strings" Stringer 🌄 liked thisIn the noughties I worked on Stella Artois for very many years across all parts of the mix. Back then, premium wasn't a campaign line. It was a brief for every single touchpoint. Outdoor. Film. The "Reassuringly Expensive" work. Even how the can felt in your hand, because Stella's 500ml had embossing on it. We agreed that the metal itself had to communicate quality. We were obsessive about it too. If any of us saw a Stella can discarded in the street, litter, clutter, whatever, we'd pick it up. Not for the environment (though no bad thing). Because a crushed can in a gutter was part of the brand experience whether we liked it or not, and we didn't want that being someone's touchpoint. This weekend I picked up a can for a different reason. No embossing. Value-engineered out. Small thing. Tells a bigger story. It may have been this way for a while - I no longer buy a lot of it. I've just read Gradient Experience's 2026 Spirits I.M.P.A.C.T. Report (worth a read if you're in drinks, link in comments). It argues spirits brands are now fighting for "memory space" over shelf space, because people are drinking less but expecting more from what they do drink. Hendrick's spent big on Anotherland, a three-storey immersive theatre piece for their new expression, and by the report's own figures it landed 18x its impressions target with 90% of that coming through earned media rather than paid. But here's my problem with the "memory space" framing on its own: You can build the most immersive townhouse in London and still lose the plot if the actual product has been quietly cheapened behind the scenes. As Mark Ritson has repeatedly reminded us on MiniMBA 'Product' is the most important P. Premium was never meant to be a hero campaign bolted onto a diminished product. It was meant to be the whole system, liquid, pack, price, experience, all pulling the same way. Full mix. Consumers notice the can before they notice your activation. They just don't post about it. So the real question for brands chasing "memory space" isn't just "what experience can we build to go viral." It's "does every touchpoint, including the boring, unsexy, unphotographed ones, still say what we claim to stand for." Where else are you seeing brands talk premium in the campaign and cut it in the product? I'm Kerry. I'm totally obsessed with things not being totally Meh and avoiding enshittification. Got a brand problem you want cracking, on stage or on demand with the industry's very best brains? Get in touch.
-
Mark "Strings" Stringer 🌄 liked thisMark "Strings" Stringer 🌄 liked this🚨 STOP SCROLLING. (Yes, we're aware of the irony.) As we continue to grow at PrettyGreen | The Global Fame Makers. we are looking to hire a Social Media Content Exec to join our in-house marketing team: What will you be doing: 🗯️ Some content is made for algorithms. The best content is made for people. You spend more time asking why did that work? than how many views did it get? You'll help tell the story of PrettyGreen. Independent Agency of the Year. B Corp certified. 🌍 The Global Fame Makers. An agency that's growing globally because the work gets talked about. 🌐 You'll create content across LinkedIn, Instagram and TikTok and the channel that comes next. You'll spot opportunities before they're obvious. Jump on moments worth joining. Ignore trends that aren't. And make work that people actually choose to spend time with. We're not looking for someone who knows every platform update. Those change every week. We're looking for someone who understands people. Because platforms evolve. Human behaviour doesn't. Who you are: 📸 Your camera roll is full of screenshots. Your Notes app is full of ideas. Your saved folder is organised chaos. Not because you're doomscrolling. Because you're studying culture in real time. If that sounds like you, we'd like to meet you. Tag someone who should see this. Or apply yourself. Let's make the internet just a little more interesting. #Hiring #SocialMedia #CreatorEconomy #SocialStrategy #ContentCreator #DigitalMarketing #CommunityBuilding #AgencyLife #CreativeJobs #PrettyGreen
-
Mark "Strings" Stringer 🌄 liked thisMark "Strings" Stringer 🌄 liked thisI loved being at the opening of the Glasgow 2026 Commonwealth Games these past few days. Watching athletes, both with and without disabilities, playing sport back to back, with the same audience cheering them on, is the future of multi sports events! I was once again inspired by the power of sport to unite. I am so pleased we met Phil Batty OBE 6 months ago and made Bupa the healthcare partner to the games. Thanks to Caroline Jacomb’s determination and drive and Sonam Patel, Shin-Tsyi Yang and Carley Larkin’s commitment and support we showed up beautifully at the event. Go team! A wonderful partnership that creates a global stage to demonstrate the health benefits of sport and the power of inclusion. A massive good luck to the athletes! Commonwealth Sport,Sharon van Gulik, Zoe Vafadari, Iñaki Ereño, Chris Carroll, Jo Hudson, Jennifer Davies, Blaine McConnell and Eloise Gooding Kenny Baillie
-
Mark "Strings" Stringer 🌄 reacted on thisMark "Strings" Stringer 🌄 reacted on thisThat’s a wrap on my internship at Uncommon Creative Studio! It massively reinforced my desire to be a Creative. My biggest takeaway: Friction = Fame Countless live briefs, and more learning than I could have imagined. A huge thank you to everyone who welcomed me, answered my endless questions, and trusted me with real work from day one. Special thanks to Jessica Ferguson and Jennelle A. for making me feel so welcome, alongside everyone else, who just made time for me whenever I asked. It was a privilege to spend time with such a talented team and one day I hope to be sat alongside such creative giants. Here’s a little sneak peek at something I worked on: https://lnkd.in/efkypjFN I’m looking forward to what comes next and eager to get my hands on some more work! Zela lasaki, Salinne Freer Passburg, Joseph Ariyibi, Devante Vaughan, Ellie Daghlian, Elisa Czerwenka, Kerry Collinge, Lola Neves, Roz Jones, Heaven Agyei, Nils Leonard
Experience & Education
-
PrettyGreen +VENTURES
View Mark "Strings"’s full experience
See their title, tenure and more.
or
Volunteer Experience
-
Ambassador
Under One Sky
- Present 1 year 7 months
Social Services
Helping stop homelessness.
Organizations
-
The Marketing Society
-
- Present -
PRCA
PRCA Council Member
-
Recommendations received
4 people have recommended Mark "Strings"
Join now to viewOther similar profiles
Explore more posts
-
Nick Freer
Commenting on the publication of the ScaleUp Institute’s inaugural Female Founders Scottish ScaleUp Index, Marie Owen OBE, Founder and CEO of LS Productions, one of the UK’s largest independent production services companies, headquartered in Edinburgh with production hubs in London and Manchester supporting global brands, agencies and studios to produce high-end film, TV, and commercial content, with partners including HBO, Netflix, and Dior, said: “In today’s economic climate, scaleups are critical to national resilience. Businesses like ours are already exporting, employing at scale, and generating significant revenue, yet the policy and funding focus still leans heavily towards startups. My experience scaling LS Productions has shown me that growth at this level requires more than ambition, it demands access to senior talent, digital capability, and international market infrastructure.” “The creative industries in particular are often underestimated, despite being powerful drivers of IP, inward investment, and global competitiveness. If we want the economy to thrive, we need to back the companies that are already delivering measurable impact.” ScaleUp Institute Female Founder Scottish Index 2026 ➡️ https://lnkd.in/ew95eiKM Pathways Forward
1 Comment
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More