The Chief Marketer 2011 Interactive Marketing Awards
Call for Entries
Application deadline extended to Friday, April 8
Access the Online Application Here
View the 2010 Winners here
Interactivity is everywhere in marketing campaigns. Get recognition for your (or your client�s) best digital initiative of 2010 by entering a campaign in Chief Marketer�s 2011 Interactive Marketing Awards.
Interactive marketing is becoming as vital to direct marketers as to brand marketers or promoters; and we thought it was time the IMAs reflect that growing importance of online tools. So for the first time, this year�s IMAs have been expanded to include direct-response campaigns that use interactive channels to achieve outstanding performance and have the metrics to back their claims. In most categories, DM and promotional campaigns will be judged side by side. (Cross-platform campaigns for each will be judged separately, because of different available options.)
Best Social Marketing Campaign: Networks
Best Social Marketing Campaign: Twitter
Best Mobile Marketing Campaign: Text-Message Based
Best Mobile Marketing Campaign: Smartphone Apps
Best Use of Digital Video in a Web Campaign
Best Web-based Trial Recruitment Campaign
Best Web-based Loyalty Marketing Campaign
Best Use of a Microsite in a Campaign
Best Integration of a Campaign within a Brand�s Main Web Site
Best Ecommerce Site Launch or Revamp
Best Use of Branded Web Game(s)
Best Use of Online Contest or Sweepstakes for Lead Generation
Best Cross-Platform Promotional Campaign Using Interactive Channels
Best Cross-Platform Direct-Response Campaign Using Interactive Channels
Best B-to-B Interactive Campaign
Best Nonprofit Interactive Campaign
Best Use of Search Engine Marketing
Best Holiday-Themed Campaign
One Best Overall Interactive Marketing Campaign is selected from among the category winners.
Enter online by April 8, 2011.
View complete rules and information here.
Winners will be announced online and will appear in an upcoming issue of Chief Marketer and on our Web site.
Special for promotional marketers: Enter a campaign in both the Interactive marketing Awards and the 2011 Pro Awards using the �Promo Awards� option at submission (for promo campaigns only) and save $125 off the Pro Awards price.
