When it comes to sports, fandom starts close to home. Whether it’s high school football on a Friday night, college rivalries on Saturdays, or hometown heroes taking the field on Sundays, local viewing builds the foundation... Read more
Explore how UK sports audiences engage across digital platforms and social media. This report uncovers trends, behaviours, and game-changing opportunities for 2026.
Wimbledon 2025 served up record-breaking engagement globally on social media with over 226M total actions across major platforms and premiered new singles winners, the Italian Jannik Sinner and the Po...