Craig Gritzen
Founder + Creative Director
Curated Style Collective
Los Angeles, California
Craig Gritzen is the founder and creative director of Curated Style Collective, a Los Angeles-based interior design and lifestyle studio creating spaces for the life a person is building next.
His work explores the relationship between interiors, atmosphere, identity, and the way we live. Rather than treating a home as a static backdrop, Craig approaches design as infrastructure for everyday life—shaping spaces around how people want to rest, gather, work, recover, entertain, and begin again.
A Different Route to Design
Craig came to interior design through an unconventional path.
Before founding Curated Style Collective, he spent more than a decade working in biotechnology, science, and project leadership, managing complex initiatives and working across highly technical, multidisciplinary teams.
That background still informs his approach today.
There is intuition in the work, but there is also observation. Systems thinking. Research. An understanding that a beautiful room is only successful when it actually supports the person living inside it.
For Craig, design is not about creating a perfect image of a life.
It is about creating an environment that makes the real one feel better.
Interior Design for the Life You’re Building Next
Curated Style Collective was founded around a simple idea:
You can change before your surroundings do.
A career evolves. A relationship changes. You move cities. You begin again. Your tastes become more confident. Your priorities shift. And sometimes the home that once made sense no longer reflects any of it.
Craig works with clients to close that gap—creating interiors that feel considered, personal, functional, and emotionally aligned with who they are becoming.
The work is warm rather than precious. Collected rather than overly coordinated. Designed, but never designed to death.
Interior design is the discipline. Lifestyle is the lens. Atmosphere is the outcome.
Expertise:
Residential Interiors
Furnishings + Styling
Space Planning
Lighting
Color + Materials
Kitchen + Bathroom Design
Design Trends
Home Functionality
Art + Object Curation
Lifestyle + Atmosphere
Creative Direction
Design + Wellbeing
Editorial Expertise + Selected Press
Craig is a listed editorial expert and regularly consulted by national design and lifestyle publications for his perspective on interiors, materials, color, lighting, kitchens, furnishings, emerging trends, and the evolving ways people want to live at home.
Editorial Expert: Hunker · Tasting Table · House Digest
Selected Press: Homes & Gardens · Livingetc · VoyageLA · Real Simple · Bob Vila
The Point of View
The home is not the product.
The life is the product.
The home is the vehicle.
Craig believes the best interiors do more than look good.
They make daily life easier. More expressive. More grounded. More alive.
Sometimes that means rethinking an entire home.
Sometimes it means moving one piece of furniture, changing the light, bringing in something unexpected, or finally letting go of a version of the room—and yourself—that no longer fits.
Curated Style Collective
Founded by Craig Gritzen, Curated Style Collective is a Los Angeles-based interior design and lifestyle studio working with clients in Los Angeles and nationwide.
The studio spans residential interiors, focused design consultation, lifestyle curation, and creative styling and photography through CSC Studios.