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Origin and history of vivid
vivid(adj.)
"producing a distinct and strong impression on the mind," 1630s, from French vivide and perhaps also directly from Latin vividus "spirited, animated, lively, full of life," from vivus "alive" (from PIE root *gwei- "to live").
The extension to colors, "exhibiting the appearance of life or freshness," is from 1660s. In reference to memories from 1680s; of imagination, interest, etc. by 1853. Related: Vividly; vividness; vividity.
[Vividity's] ugliness is no doubt its misfortune rather than its fault ; but it is as natural to prefer vividness to it as to choose the one of two otherwise equal applicants who does not squint. [Fowler, "Modern English Usage," 1926]
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