Better Sour

Big thanks to The Texas Tribune, our partners at Amazon and Jessica Reeves for including us last week 🎉🫶🏽 So exciting to be featured alongside so many great Texas-based startups! #bettersour #texas Semira Nikou Amir Zahedi Isabella "Bella" Hughes Laurel Filek

We loved being a sponsor & supporter of Charlize Theron Africa Outreach Project last night at Paramount’s Universal Studios Hollywood! Our founders, Semira Nikou & Isabella "Bella" Hughes represented team Better Sour at CTAOP’a annual fundraising gala, sharing our 🍬 in all the gift bags & at the snack station. We’re incredibly inspired by the impactful work Charlize Theron Africa Outreach Project does to change the lives of young people in 🇿🇦. Big thanks to Kyle Kuhns for getting us involved 🫶🏽 #bettersour #ctaop Amir Zahedi Ed Schultz Laurel Filek Jared LaBounty GingerBread Capital Taste Tomorrow Ventures

📣We’re beyond excited to share that Amir Zahedi had joined team Better Sour as our chief sales officer! Bringing such a depth of experience in the candy & snacking space, as we continue to grow, Amir joins us at a pivotal moment for our flavor-forward, award-winning sour gummy candy co. Welcome, Amir! Thanks to our friends from Candy & Snack TODAY & Teresa Tarantino for sharing our news. #bettersour #candyusa Semira Nikou Isabella "Bella" Hughes Laurel Filek Jared LaBounty Ed Schultz National Confectioners Association

SEPTEMBER EVENT Running a business is hard. Doing it without the right resources or connections? Even harder! Ladies Who Launch will be in Austin on September 10th with a free event designed specifically for women entrepreneurs called Funded & Fearless: Build Smarter. Get Funded. Go Further. And spoiler alert: Better Sour's co-founder & CEO, Semira Nikou, is one of the speakers! Know someone building a business in Austin? Tag them below, this event is FREE. September 10, 2026 | 6-9:30 PM | Austin, TX (Doors open at 5:30pm!) Grab your seat: lwlglobal.org/austin2026 and hope to see you there! #bettersour #ladieswholaunch #womenfounders WBENC GingerBread Capital Taste Tomorrow Ventures

👀 in the The New York Times — Better Sour making waves for our flavor-forward approach as part of the healthy candy wave! Read all about it here: https://lnkd.in/ejeFZix7 #bettersour #candy #healthycandy Isabella "Bella" Hughes Semira Nikou Shawn Gardner Laurel Filek Ed Schultz Jared LaBounty GingerBread Capital Taste Tomorrow Ventures Elena Minton

👟 + 🍬 = always a winning combo. When we started Better Sour 3️⃣ years ago, we NEVER could've dreamed up such a creative, comfy & tasty collab! Earlier this year, the amazing team at KURU Footwear reached out to us about a dreamy, gummy-inspired shoe collection. This LTO brings all that Y2K nostalgia to life, plus, we get to share with each customer a bag of our award-winning Pomegranate Apricot Sour Gummy Stars. Big thanks to Codie Z. for brining this to life 👏 #bettersour #creativemarketing #collab Ed Schultz Shawn Gardner Laurel Filek Jared LaBounty Taste Tomorrow Ventures GingerBread Capital Isabella "Bella" Hughes Semira Nikou Shop below before it's gone ⤵️ https://lnkd.in/gUP7k_zZ

🌺✈️ We're thrilled to share that, for the third consecutive rotation, you can once again find us on United Airlines flights to and from Hawaiʻi! As founders who were born and raised in the islands (Honolulu, to be exact!), this partnership is incredibly meaningful to us. Seeing our product connect travelers with a taste of home never gets old. If you're headed to Hawaiʻi, be sure to grab our new tangy Mango flavor on your flight—we can't wait for you to try it 🥭 #bettersour #unitedairlines #candy Semira Nikou Isabella "Bella" Hughes Ed Schultz Shawn Gardner Laurel Filek Jared LaBounty GingerBread Capital Taste Tomorrow Ventures

🍬 Last week our founders, Isabella "Bella" Hughes, Semira Nikou and chief strategy officer, Ed Schultz, gathered with some of candy's greatest at the annual National Confectioners Association's Leadership Summit in beautiful Laguna Beach. We're so grateful to be part of such an incredible community of passionate candy enthusiasts and leaders! For our three-year old brand, it was an incredible honor to be able to connect and learn alongside legends and see our Tropical Sour Mix being shared on snack breaks. Big thanks to Tirzah Orr, Sarah Atkinson, for all their support and it was great to connect with other emerging category disruptors like Michael Fisher. #candy #bettersour #nca Candy & Snack TODAY Laurel Filek Shawn Gardner Jared LaBounty

📣 Founder check: Costco Wholesale San Diego & LA warehouses ✅ Big thanks to our buyers, customers and team who make this ALL possible! Semira Nikou Isabella "Bella" Hughes Laurel Filek Shawn Gardner Ed Schultz Jared LaBounty Elena Minton Taste Tomorrow Ventures GingerBread Capital #bettersour #costco

The happiest of founders doing an account check at Happier Grocery this past week! Great to connect with their team, check on our OG core two SKUs that launched us into retail three years ago, and grab some iconic World Cup-themed merch. Can't wait to see our new flavors continue to grow into this very happy place. #bettersour #happiergrocery #founders Semira Nikou Isabella "Bella" Hughes