Fetch

The Summer of Soccer is coming to North America. Fetch started the party early. ⚽🍻 Last night, hundreds of NYC brand and agency partners came out for Fetch Fest: The Beautiful Game, our soccer-themed celebration ahead of the most-watched sporting event on the planet. Themed activations, unmatched energy, and match tickets on the line – all with brands and partners at the center of joy. Sending a warm thank-you to everyone who turned out, and our sponsor brands from Unilever, for making it all possible. 

The world’s biggest sporting event is about to hit North American soil for the first time in decades. But what actually happens to spending when the world tunes in? ⚽ In the latest edition of Fetch Finds, we looked at massive global sporting events to see how purchasing shifts when the games take over. Read the full report: https://lnkd.in/gqEx6NAg

Contextual targeting is getting smarter. But without verified purchase behavior, it's still guessing. Fetch is joining the Proximic by Comscore Data Partner Network, bringing a $212B view of real consumer spending across 26,000+ retailers into Proximic's AI-driven contextual ecosystem. Now, advertisers can get scalable, privacy-forward audiences built on proven purchase behavior, not modeled proxies. Because knowing what consumers bought beats guessing what comes next.

AI is changing how consumers decide to buy before they even reach the shelf. At next week’s Commerce & Shopper Intelligence, Fetch GM of Data Partnerships Daniel Block joins Proximic by Comscore Head of Partnerships Jessica Trainor and Havas Media Network VP of Retail Strategy Cait Carlson to explore how brands stay relevant when the path to purchase runs through AI. Learn more and register here: https://lnkd.in/ge43YhrK

The milk aisle runs on habit. MALK Organics teamed up with Fetch to give consumers a reason to switch it up. The results: ▪️+10% unit lift ▪️17K new buyers  ▪️4x lift in observed buyers post-campaign Learn more about how MALK Organics turned browsers into long-term buyers with Fetch: https://lnkd.in/gQ4yarki

Cannes Lions is getting a new soundtrack. 🎵 This year, Fetch returns to the Croisette with rewarding moments you’ll hear before you see. Join us for fresh surprises and game-changing thought leadership about measuring short and long-term marketing impact. À bientôt à Cannes!

When it comes to proving impact, the old models aren’t cutting it. In a recent #ADWEEKHouse Group Chat at POSSIBLE, leaders from Nestlé, Haleon, Digitas North America, The Hershey Company’s, CAVA, and Fetch broke down what it actually takes to achieve clean incrementality in today’s messy environment—from better experiment design to more reliable data inputs. Read more here: https://lnkd.in/gj2r_DFn

New SNAP restrictions are changing how people shop. In the latest edition of Fetch Finds, we looked at purchase behavior in five states where SNAP restrictions took effect on 1/1/2026. Read the full report in our latest Fetch for Business newsletter.

Featured on Fast Company: Research from Digitas North America and Fetch breaking down what drives consumer loyalty in 2026. The takeaways are clear: speed, simplicity, and trust win consumers for the long haul. 40% of consumers abandon programs because rewards take too long to earn. The opportunity for brands is to deliver value faster and more transparently. At Fetch, we see this every day. Rewards are a better ad, turning everyday purchases into moments of joy and connection. Read more from Amy Worcester Lanzi, CEO of Digitas: https://lnkd.in/eVGtYGNk