Lyft reposted this
Lyft hit the runway at New York Fashion Week 🍎. We partnered with LUAR for their SS27 show at the Unisphere in Queens to connect people to one of the most talked about designers in fashion. Hosting the show in Queens was awesome, but also provided a transportation challenge. There's a ton of research that shows that if event attendees have a hard time getting to (or particularly home from) an event, their satisfaction declines. The collaboration showed off the Lyft ecosystem in style: Models arrived in Lyft Black cars, VIPs were driven by TBR Global Chauffeuring chauffeurs, and guests continued to the afterparty via Citi Bikes wearing custom LUAR x Lyft helmets. Congratulations to the Lyft and LUAR teams on this activation for a luxurious crowd. It was an awesome display of our entire customer-obsessed ecosystem at work.