The Hershey Company

🎃 Which street has the most Halloween spirit in America? As the No. 1 Halloween candy brand franchise, 𝘙𝘌𝘌𝘚𝘌'𝘚 is celebrating the neighborhoods that make the season unforgettable with its search for the Trick-or-Treatiest Street in America. After analyzing community insights, Halloween trends and neighborhood characteristics, 𝘙𝘌𝘌𝘚𝘌'𝘚 identified 150 standout streets across the country. A first-ever Halloween Council featuring Christina Ricci, Kathy Najimy and leading Halloween creators will now help crown which community earns the ultimate Halloween bragging rights. 👻 See if your street made the list: https://lnkd.in/ePjaePXP #Reeses #Halloween #Hersheyween #ConsumerEngagement #BrandExperience

We’re proud to welcome Amanda Almond as our new President, International. Amanda brings more than 30 years of consumer goods experience. She joins us from Vinarchy, where she led the EMEA region, following 12 years in regional leadership roles at Bacardi. We’re also grateful to Rohit Grover for 27 years of leadership across our international regions and U.S. business, including eight years as President, International. Read the full announcement: https://lnkd.in/eZS2bEkW

The magic of Halloween starts long before the candy reaches your bucket. 🍫🎃   Meet LaPhonye Wilkerson from our Reese's Plant. Through hard work, craftsmanship and teamwork, LaPhonye helps create the iconic treats that become part of countless Halloween memories each year.   Watch as LaPhonye shares what it means to help deliver the products and experiences that are part of so many seasonal traditions.   #Hersheyween #MeetTheMakers #LifeAtHershey #Halloween

A sweet and salty win! 🏆🏆 𝘋𝘰𝘵'𝘴 Snack Mix and 𝘙𝘌𝘌𝘚𝘌'𝘚 OREO® took home honors in the 2026 CSP Daily News Retailer's Choice Best New Products Awards, proving that bold innovation continues to resonate with retailers and consumers. Great momentum as we roll into NACS next week in Las Vegas. #NACS #Retail #Innovation #Award

Pinkies up. ☕ 🍫 New 𝘏𝘦𝘳𝘴𝘩𝘦𝘺'𝘴 Creme Bars are putting a delicious twist on a classic. Available in Salted Caramel and Affogato, these indulgent new treats continue Milton Hershey's legacy of making quality, enjoyable products accessible to everyone. The launch is a great example of how Hershey continues to innovate in culturally relevant ways while staying true to what matters most: delivering quality products, creating moments of happiness and adding goodness to people's lives. Watch Katrina Vatter, Senior Brand Manager, 𝘏𝘦𝘳𝘴𝘩𝘦𝘺'𝘴, share the story behind 𝘏𝘦𝘳𝘴𝘩𝘦𝘺'𝘴 Creme Bars, then tell us: which flavor would you try first? 👇 #LivingTheHersheyLegacy #ImHershey

Thinking luxury should cost a fortune? Think again. Pelón Pelo Rico is redefining indulgence in the Mexican market with Pelón Nº1, a limited-edition launch that brings the codes of luxury to one of Mexico’s most iconic candy brands. With just 600 units available, premium packaging, edible gold flakes, and an accessible price point, the campaign challenges traditional ideas of exclusivity while staying true to the brand’s bold personality. Read more about the inspiration behind this innovative campaign and how it’s connecting with a new generation of consumers. 📖 Article available in Spanish with in-browser translation: https://lnkd.in/esAaG8Y2 #PelónPeloRico #ConsumerInsights #BrandBuilding #Innovation #LATAMMarketing

What makes a product truly relevant to consumers? It starts with listening. In our latest blog, Sean Martin, General Manager of Canada, shares how consumer insights help shape innovation at Hershey Canada, from adapting global favorites to developing products with uniquely Canadian appeal. Learn how understanding local preferences helps build trust, relevance and products Canadians love: https://lnkd.in/eSmb3E5v #ConsumerInsights #Innovation #HersheyCanada

Behind every Halloween tradition is a Hershey maker. 🍫🎃 From the production floor to store shelves, thousands of dedicated employees help bring Hersheyween to life each year. Hear directly from the makers whose pride, passion and teamwork create the treats families look forward to all season long. Watch the story, then learn more about the people behind the magic in our latest blog: https://lnkd.in/es25h7FG #Hersheyween #MeetTheMakers #LifeAtHershey #Halloween

Today’s consumers, especially younger generations, are looking for elevated experiences in everyday moments. We’re embracing that shift through accessible premium offerings like new 𝘏𝘦𝘳𝘴𝘩𝘦𝘺’𝘴 Creme bars and a renewed focus on 𝘊𝘢𝘥𝘣𝘶𝘳𝘺. 🍫✨ Read more about how we're elevating everyday moments in this blog with Susanne Prucha, VP of CMG Marketing: https://lnkd.in/ezVT6j78 #Innovation #ConsumerTrends #BrandBuilding #Premiumization