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I’m a program and operations professional with 8+ years of experience across SaaS…
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Adrien Petersen shared thisEach time gets better and better!! 12 weeks with this group flew by, as it always does. It was so rewarding to work alongside these founders and I’ll continue to live vicariously through them. 🫶 Cheering all of you on, can’t wait to see where you go next! If you are, or know of any emerging brands that would be a great fit for SKU, send them our way. Beau B. Heather Buffo Julie Fabricant After Noon Foods Alive & Well Kombucha The Crease Beast Dohjoy OOSO Iced Tea The Nice Company Seoulmate Yee MamaAdrien Petersen shared thisWell that was FUN! 🎉 Huge thank you to everyone who joined us for the SKU Spring ’26 Showcase on Tuesday – in person and via livestream. The energy in the room was incredible, and we were blown away by the pitches from this cohort. Grateful to have such an amazing community in our SKUniverse. Congrats to our Judges' Choice winner, The Crease Beast, and Fan Favorite winner, OOSO Iced Tea! To our Spring ’26 founders – The Nice Company, After Noon Foods, OOSO Iced Tea, Yee Mama, Seoulmate, Dohjoy, Alive & Well Kombucha, and The Crease Beast – you should be incredibly proud of what you built over the last 12 weeks. And to our mentors: the support, generosity, and team spirit you bring to SKU is what makes this community so special. A big thank you as well to our partners and sponsors who helped make the night possible: - Jon Brumley Texas Venture Labs, and Texas McCombs School of Business for hosting us - Kelly Stevens of Seven Creative for elevating the brands’ pitch decks - Our lead sponsors Foley & Lardner LLP, Vibrant Ingredients, Cognizin® Kyowa, Highbeam, Peasy, and NielsenIQ for supporting emerging brands and the broader CPG ecosystem We’ll be sharing photos, videos, and the livestream recording soon, but wanted to take a moment to express our gratitude to everyone who made this such a special night. If you liked what you saw and want to be part of the magic (or know someone who should), applications for our Fall ’26 Track + mentor participation are open through June 1. 👉 sku.is Beau B. Julie Fabricant Adrien Petersen Heather Buffo
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Adrien Petersen shared thisOne week until SKU’s Spring ’26 Track Showcase in Austin! Join us: https://luma.com/ox57ettk Over the past 12 weeks, these founders have put in an incredible amount of work – and Showcase is where it all comes together. Next Tuesday, founders from eight emerging brands will take the stage to share the brands they’re building and the momentum behind them. I’m constantly inspired by the founders we get to work with, and this track is no exception. Getting a front-row seat to their journeys is one of the best parts of what I do. Can’t wait to cheer them on and watch them shine on stage! - Kelly Duerr & Erica Lurie Gendell of After Noon Foods - Trevor Landry & Shyler Landry of Alive & Well Kombucha - Matt J. & Xavier Correa of The Crease Beast - Julie Lincoln of Dohjoy Bread - Sophia Spring & Oliver Spring of OOSO Iced Tea - Iris Chung of Seoulmate - Oscar Wang & Cisy Liu of The Nice Bum - Dora Cheng of Yee Mama Beau B. Julie Fabricant Heather Buffo
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Adrien Petersen reposted thisAdrien Petersen reposted thisFounders, this is your moment! If you're ready to scale smarter and surround yourself with the best mentors in CPG, applications are open for the SKU Spring '26 Track. We’re looking for: - Breakthrough brands with true innovation and traction - Founders with passion, commitment and vision - Companies eager to refine their strategy, retail readiness, and operations We’re looking for brands across a wide range of categories—food & beverage, beauty, wellness, pet, home, baby, supplements, personal care, and everything in between. Innovation comes in many forms, and we want the best of it. You don’t need to be based in Austin to join SKU. Our hybrid model means founders from anywhere can access our world-class mentors, curriculum, and community. Our 12-week program pairs founders with top industry mentors, provides hands-on guidance, strategic frameworks, an unmatched community, and a Showcase stage that gets your brand in front of the people who can move your business forward. Join such successful SKU alums as Siete Foods, DUDE Wipes, EPIC Provisions and wildwonder. If you’re building the next great consumer brand, apply to the Spring ’26 Track today. The deadline is Dec. 12: https://lnkd.in/gKsES_Hf Michelle Breyer Buff Greebe Brooke Wilson Adrien Petersen #cpgaccelerator #accelerator #SKU #CPG #Founders #Entrepreneurship #Accelerator #ConsumerBrands #Spring26Track #founders #founderstory #mentors #mentoring #mentorship
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Adrien Petersen shared thisShowcase is one of my favorite days of the year – celebrating founders, our community, and all the magic they’re creating. And with Allison from poppi as our keynote?! Total cherry on top. 🍒 🫧 🤩 ✨Adrien Petersen shared thisWe are beyond thrilled to welcome Allison Ellsworth, co-founder of poppi — the brand that revolutionized the beverage industry with its better-for-you prebiotic sodas — as the keynote speaker at SKU Showcase Day. She will also be one of our judges. Allison created poppi by experimenting in her kitchen to create an apple cider vinegar-infused soda that tasted great. From the farmers market to a Shark Tank deal, in just five years, poppi quickly became one of the fastest-growing beverages in the U.S., culminating in its landmark sale in May to PepsiCo for $1.95 billion. Allison has been recognized in the 2024 Inc. Female Founders 250 and was named Founder of the Year from Modern Retail; TIME named poppi one of The 100 Most Influential Companies of 2025. Allison’s story is one of grit, vision, and heart — starting with a homemade recipe and growing it into a beverage brand that has taken the nation by storm. She’s proof that with passion and persistence, it’s possible to transform a personal idea into a movement. Her journey will inspire everyone in the room to dream bigger, push harder, and believe in what’s possible. Showcase Day is one of the most exciting moments of the SKU experience. It's a celebration where founders step into the spotlight to share their vision, their progress, and their passion with the CPG community. It’s where innovative ideas meet seasoned expertise, where connections spark collaborations, and where the next generation of category-defining brands gets discovered. More than just an event, Showcase is a high-energy gathering that reminds us why we love this industry: the people, the creativity, and the impact these brands are making. Don’t miss the chance to hear Allison and learn more about the eight trailblazing brands in the Fall '25 Track: 18 Chestnuts Soups, cMOSS Beauty®, Dogistry FocusFuel Inc. Lotza, Thanks Danks, Ulu Foods and WILD MONKEY BAR. Space is limited. Sign up here: https://luma.com/15p3vzmj Michelle Breyer Buff Greebe Brooke Wilson Adrien Petersen Ilona Kossoff Stephanie Sand Laurie Larkey, SPHR Daniel Herz Brandon Herwig John Senn Lauren Ephrat Laura Markewicz Garret Danks Jordan Danks Courtney Mills John Campbell Brooke Wilson Christine Mei Richard Ressler Scott Jensen Shari Wynne Ressler #cpgaccelerator #accelerator #cpg #consumerproducts #functionalbeverage #founder #founderstory #entrepreneurship #mentors #mentorship #startups #emergingbrands #cpgstartups
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Adrien Petersen shared thisWe're two weeks away! Come out and join us on Tues, May 20th in Austin, TX and hear from some incredible brands, sample their products, and learn a thing or two. 🤠Adrien Petersen shared thisJoin us May 20th from 4:30-8:30 pm CT in Austin to celebrate the culmination of the SKU Spring '25 Track at our Showcase Pitch event featuring the eight participating brands. SKU alum Sean Riley, Founder and Chief Executive DUDE of DUDE Wipes, will deliver the keynote speech that you won't want to miss. Meet fellow entrepreneurs, investors, and industry experts from around the country as we showcase eight innovative and emerging brands in the food, beverage, and wellness categories. It will be an exciting evening of pitches, sampling, and mingling! Space is limited. RSVP here: https://lnkd.in/gYeYzCeF The eight SKU Spring '25 Track brands are: Fairly Nuts: Founded by Julie Wolf, Fairly Nuts is a woman owned trail mix company that offers a carnival of delicious in house roasted mixes all packaged sustainably. good dirt®: Founded by Lynn Callaway, good dirt® is the first prebiotic soda crafted with fungi and fiber to support gut health, mental clarity, and everyday balance- free of stevia or sugar alcohols. Kobi: Founded by Siôn Owen, Kobi makes better body care products for kids, designed specifically for the more sensitive skin that young people have. Kobi is currently focused on offering kid-friendly deodorant, with plans to bring its safer-for-kids ethos to other personal care categories. NIRAMAYA FOODS: Founded by Mehek Khera, Niramaya is an Indian-American Snack food brand that brings healthy, grain free snacks with bold flavors, including a line of 3 versatile dips and 4 flavors of Naan Pretzels. PetPax Co.: Founded by Anthony Gatti and Nathan Ruff-Williams, PetPax is reinventing pet wellness with SupplaMelts™—super fast-absorbing supplements that melt in your dog’s cheek. pi00a: Founded by Melody Stein Russell Stein Rylan Stein, and Taysia Stein, pi001, is a Deaf and CODA family owned business that specializes in handcrafted frozen Globally-Inspired Neapolitan pizzas. Rookies: Founded by Jordan Nickerson and Holly Nickerson, Rookie's seeks to create "memorable dessert experiences" through its handcrafted ice cream and cookie sandwiches. Saint Rocco's Treats: Founded by brothers Kaleb and Kolby Rush, Saint Rocco's makes human-grade dog treats, meal toppers and food. SKU's Spring '25 Showcase boasts an impressive lineup of elite judgesincluding Sean Riley, Monica Watrous, managing editor of Nosh.com, Ryan Springer, founding partner of Midnight Venture Partners, Daniel Scharff, founder of Startup CPG and Glenn Singleton, a partner at Foley & Lardner LLP. The winning brand will receive a prize package of services worth more than $150K. Michelle Breyer Buff Greebe Brooke Wilson Adrien Petersen Maddie S. #accelerator #cpgaccelerator #startups #cpgstartups #founders #founderstory #pitchevent #mentors #mentoring #mentorship #cpg #cpgs #consumerproducts #personalcare #nuts #saltysnacks #functionalbeverages #petfood #petsupplements #frozenpizza #pretzels #indianfood #healthsnacks
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Adrien Petersen shared thisReminiscing on all the fun that was had last week at our Spring '25 Track Kickoff and at my very first Expo West! 🤠 It was great to spend time with the team, founders, and mentors in sunny Newport Beach, CA! Coming from a tech background, I appreciated how novel Expo West was for me. I loved getting to see many of my favorite brands and what they were working on, while also discovering tons of fresh and innovative ones. Count me in for next year!
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Adrien Petersen shared thisHuge congrats to the founders of our Spring '25 track! 🎉 🥜 🥤 🧼 🥫 🐾 🍕 🍦Adrien Petersen shared thisWe are so excited to announce the brands participating in SKU’s Spring ‘25 Track! The cohort includes eight incredible brands and visionary founders across food, beverage, personal care and pet. The track includes SKU’s first-ever brand led by Deaf and CODA founders. SKU is the nation’s first and leading CPG accelerator. We have an unmatched ecosystem of founders and mentors - top CPG executives, successful founders, investors and subject matter experts - working together to drive innovation and lasting impact on the consumer products industry. Introducing the SKU '25 brands: Fairly Nuts: Founded by Julie Wolf, Fairly Nuts is a woman owned trail mix company that offers a carnival of delicious in house roasted mixes all packaged sustainably. good dirt®: Founded by Lynn Callaway, good dirt® is a delicious low-sugar sparkling beverage brand using mushrooms and fiber for optimal digestive support and overall well-being. Kobi: Founded by Siôn Owen, Kobi makes better body care products for kids and teens designed specifically for the more sensitive skin that young people have. Kobi currently offers kid-friendly deodorant, face wash, body wash, and foot spray, with more products in the works. NIRAMAYA FOODS: Founded by Mehek Khera, NIRAMAYA FOODS is an Indian-American Snack food brand that brings healthy, grain free snacks with bold flavors that everyone can enjoy at any time of the day. They have a line of 3 versatile dips and 4 flavors of Naan Pretzels. PetPax Co.: Founded by Anthony Gatti and Nathan Ruff-Williams, PetPax Co. is revolutionizing pet wellness with fast-acting, science-backed supplements designed for convenience and effectiveness. pi00a: Founded by Melody Stein, Russ Stein, Rylan Stein, and Taysia Stein, pi00a is a Deaf and CODA family owned business that specializes in handcrafted frozen Asian-inspired Neapolitan pizzas. At the core of their brand is their mission to create job opportunities for the Deaf community. Rookies: Founded by Jordan Nickerson's and Holly Nickerson, Rookies seeks to create "memorable dessert experiences" through its handcrafted ice cream and cookie sandwiches. Saint Rocco's Treats: Founded by brothers Kaleb Rush and Kolby Rush, Saint Rocco's Treats makes human-grade dog treats, meal toppers and food. Michelle Breyer Brooke Wilson Adrien Petersen Buff Greebe Maddie S. Shari Wynne Ressler Scott Jensen Christine Mei Doreen Lorenzo Richard Ressler #accelerator #cpgaccelerator #cpg #mentors #mentoring #founders #entrepreneurs #startups #cpgstartups #emergingbrands #foodandbeverage #beverages #alcoholicbeverages #functionalbeverages #mushrooms #dogtreats #petfood #petproducts #petcare #doglovers #petwellness #icecream #icecreamsandwiches #Pizza #frozenpizza #Codafounders #deaffounder #personalcare #teenpersonalcare #deodorant #nuts #nutmixes #trainlmix #saltysnacks
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Adrien Petersen shared thisHow cool to see a brand I know and love become so successful! Being part of the organization who helped launch Siete into what it is today is also pretty cool. ☺️Adrien Petersen shared thisIt's official! PepsiCo has acquired Siete Foods, a family company that brings authentic, Mexican-American flavors to the world. We're proud to introduce Siete Family Foods into our portfolio as we work to keep meeting the needs of consumers looking for more convenient and delicious foods with simple ingredients. Siete is a unique brand, and we're committed to protecting the spirit and authenticity that make it so beloved by consumers. With PepsiCo’s support, Siete will have even greater reach, bringing more flavors – and more smiles – to new tables around the world. We're thrilled to welcome the Siete family to our team and look forward to the exciting journey ahead! https://lnkd.in/gh5ectyR
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Adrien Petersen reacted on thisAdrien Petersen reacted on thisJust finished a working storytelling session with the SKU Fall ’26 cohort. Today we focused on one of my favorite subjects: How do you tell a pitch story people actually remember For me, a great pitch story has to do 3 things: --ATTENTION. Get me to lean in. --CONNECTION. Give me a reason to care. --REACTION. Get me to think, feel or DO something. But we spent just as much time talking about what sits underneath all three: OWN YOUR STORY. Know WHY you're building this company. Lean into your uniqueness -the experiences and perspectives that got you here. As always, I loved the ambition, openness, and energy these CPG founders brought to the sessions. Big thanks to Heather Buffo for the invite and for organizing everything Adrien Petersen for her behind-the-scenes work; and Beau B. & the SKU team for creating the best founder development ecosystem for CPG entrepreneurs in the country. Rooting for this Fall ’26 crew: BELLYCIOUS (Chiara Rota & Alberto Morandi) Kaurina’s Kulfi (Aman Singh) ORITA Agave Pop (Miguel Gutiérrez, Teodora Djingova, Rafael Müller Morales & Emilio Lezama) Singular Care (José Ignacio López Sánchez & Santiago Tejeda Palacios) Twice as Good Hair (Natalie Miller & Nicole Miller - my FAV Austin Twins!! WonderPop (Aakash patel & @Nupur Patel) Magic Milk (Heather Young & @Kevin Young) Looking forward to seeing their pitches at the Fall showcase in 6 weeks. #SKU #CPG #Founders #Startups #Mentorship #Storytelling #Pitching
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Adrien Petersen reacted on thisSo happy to be in NYC and to have the chance to connect in person with the amazing SKU community! ❤️ Thanks Adrien Petersen ! Heather Buffo Beau B. Julie FabricantAdrien Petersen reacted on thisWe love getting to meet up with our Founders when we’re in the same city! Founder Chiara Rota of BELLYCIOUS is in NYC for some business meetings and participated in the Naturally New York pitch event. Always fun getting a little face time with our Fall ’26 Founders outside of the Track.
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Adrien Petersen liked thisAdrien Petersen liked thisART is Making a Comeback. In a world increasingly shaped by AI, we at Pantone see a growing appreciation for things that are uniquely human: handmade art, human creativity, craftsmanship, and authentic expression. People are looking for what feels real. I just returned from the Brand Innovators Conference in Berlin, where many senior marketing leaders discussed this trend. Because at the end of the day, people don´t connect with algorithms. They connect with stories. They connect with emotions. And to close the loop on my thoughts: this is exactly where Art restart to play such an important role. Art has the unique ability to evoke emotions, create connections, and spark conversations in ways that few other forms of communication can. It reminds us what it means to be human. A beautiful example is a project we at Pantone developed a few years ago together with Eureka in Paris to celebrate the 150th anniversary of Impressionism. More details here: https://lnkd.in/eFrCjUKp #Art #HUMANS #Emotion #CulturalRelevance #Community #Creativity
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Adrien Petersen liked thisAdrien Petersen liked thisBoostcous just won its first official award 🏆 We took home the Shelfie for Best Protein Product at the 2026 Startup CPG Shelfie Awards. Here's how competitive it was: → 2,000+ products submitted → 652 brands applied → 145 finalists → 45 winners Huge thank you to Startup CPG for putting this together, and to the judges for tasting through so many amazing products. cc Daniel/ Caitlin / Patricia And congrats to all of our fellow finalists and winners. What a stacked lineup!! P.s. I forgot to take my AirPods out don't make fun of me!!
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Adrien Petersen reacted on thisAdrien Petersen reacted on thisIt's here! Can't wait to see some of my favorite people and brands :)
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Adrien Petersen liked thisAdrien Petersen liked thisTexas Moody Texas Advertising & Public Relations class of 2018 alum Connor Wood is trading his cowboy boots for dancing shoes on this season of ABC's Dancing with the Stars! Wood, also known as "Fibula" by his 1.5 million fans on social media, has been featured in The Hollywood Reporter's Creator A-List, was named a "Comic to Watch" by the New York Comedy festival and even headlined a sold-out show at the "Netflix is a Joke" festival! If you're a Longhorn still thinking about who you're rooting for... we think this will help you decide. 🤩 Hook 'em! Photo credits: ABC and Dancing with the Stars
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Member
The Junior League of Austin
- 2 years 9 months
Children
The Junior League of Austin is an organization of women committed to promoting voluntarism, developing the potential of women, and improving the community through the effective action and leadership of trained volunteers. Its purpose is exclusively educational and charitable.
FIT(Food in Tummies): August 2020-May 2021
Coats for Kids: August 2020-Jan 2023
ZACH Theatre volunteer: July 2021-May 2022
- ZACH Theatre volunteer: Set-up and cleaned up seating for various outdoor…The Junior League of Austin is an organization of women committed to promoting voluntarism, developing the potential of women, and improving the community through the effective action and leadership of trained volunteers. Its purpose is exclusively educational and charitable.
FIT(Food in Tummies): August 2020-May 2021
Coats for Kids: August 2020-Jan 2023
ZACH Theatre volunteer: July 2021-May 2022
- ZACH Theatre volunteer: Set-up and cleaned up seating for various outdoor theatre productions. Ushered patrons and scanned tickets for plays. Completed 50 hours.
In-league Committee: Training & Education: July 2022-April 2023
- Training and Education Committee: Worked with Austin, TX companies to plan and host learning and enrichment events for Junior League members. Gathered class descriptions, pricing if applicable, and availability from 20+ Austin-based companies. Helped create a calendar of events for the members to reference and book classes. Completed 50 hours. -
Volunteer
Austin Pets Alive!
- 1 year 4 months
Animal Welfare
Dog Marketing Team
-Writes biographies for the website for dogs who are available for adoption
Dog Volunteer Team
-Walks, plays, and gives attention to dogs on-site
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Lydia Adams
🎙️ Just wrapped an incredible episode with Pippin Wallace from Favor Delivery that's a must-listen for anyone in food tech! 💡 We explored: • Why food supply chain security affects everyone • How to balance robust security with seamless UX • The future of delivery tech (drone delivery is closer than you think!) 🔑 My biggest takeaway? Security isn't just about compliance - it's about building trust with every stakeholder in the food delivery ecosystem. Catch the full episode to learn how leading companies are securing our food supply chain while innovating for the future! 👉 Apple - https://apple.co/3KwGCuo 👉 Spotify - https://bit.ly/4q4fdAu 👉 YouTube - https://bit.ly/4nun3Bt #FoodTech #Security #Innovation
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Jason Acker
This started with a pretty simple idea. We’ve all been to a lot of industry events over the years. Some great ones and, frankly, plenty where you spend more time running between meetings than actually getting to know anyone. So me and a few industry friends started asking: what if we did it differently? Keep it small. Bring together really interesting people from different parts of the industry. No hard sales pitches. No overpacked agenda. Give people the time and setting to actually talk, build relationships, have some fun and maybe even make a few new friends. And because some of the best connections happen outside the conference room, we built the weekend around music too, with Sea.Hear.Now right in Asbury Park. Add in local summer at the Jersey Shore and it started to feel like we had something. This Friday, that idea becomes real with the first JERSEY. We’ve purposely kept year one intimate, but I have a feeling we may be onto something. Can’t wait to welcome everyone to the Shore and see where this goes. And if you’re already thinking you should have been invited 😂, we’re starting to hear from people interested in joining us next year. Inquire about JERSEY 2027 here: https://lnkd.in/gAKBFY-h #JERSEY #Marketing #Media #AsburyPark #SeaHearNow Paul Josephsen Frank Trofa
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