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New York, New York, United States
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Articles by Julie
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CircleUp Names Consumer Industry's Top Dealmakers and Influencers of 2016
CircleUp Names Consumer Industry's Top Dealmakers and Influencers of 2016
CircleUp shared their first annual Consumer Catalysts Awards, and we're honored that our {BevForce, FoodForce…
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Great job, everybody!Dec 1, 2016
Great job, everybody!
Great job Parisa and Eva finding Mike Fierro his SWEET new VP of Sales role at Smarties Candy Company. Congrats, Mike…
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Does your company have great culture?Nov 17, 2016
Does your company have great culture?
This month, BevForce is looking for ten companies with a special spin on defining "culture" to kick off our new series,…
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We're Hiring! Join Our Sales Team.Aug 24, 2016
We're Hiring! Join Our Sales Team.
The ideal candidate will be a person will have strong sales skills, beauty brand and trade relationships. An…
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Activity
4K followers
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Julie Fabricant shared thisJoin us next week! This workshop is open to all founders and operators building something incredible.Julie Fabricant shared thisIn our commitment to providing ongoing education and resources, we're excited to partner with Ramp to co-host a workshop for consumer brands in the earliest stages and beyond. Scaling Finance Operations for Consumer Brands is designed to help founders and operators build smarter financial systems that can keep pace as their businesses grow. This virtual workshop is open to: → SKU alumni → All emerging consumer brands → Our mentor + operator community → Anyone curious about the consumer space Join Abigail DiTosto, Head of Consumer at Ramp, for a practical conversation on scaling finance operations without adding unnecessary complexity. DATE: October 7, 2026 TIME: 1 PM ET WHERE: Virtual + open to the broader consumer community Whether you're just getting started or navigating your next stage of growth, we'd love to have you join us. Register here: https://luma.com/2rs5kkb6 Beau B. Julie Fabricant Heather Buffo Adrien Petersen Rebecca Fieldhouse Fryer
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Julie Fabricant reposted thisJulie Fabricant reposted thisThe Fall ’26 Track is officially in motion! We kicked things off with three days in Austin, 7 incredible brands, and an awesome group of SKU mentors. From getting to know the Founders and digging into their brands to sharing ideas and building connections – it was time well spent. We’re already in Week 4, and there’s plenty more ahead. Stay tuned for more from this group. BELLYCIOUS Kaurina’s Kulfi Magic Milk ORITA Agave Pop Singular Care Twice as Good Hair WonderPop
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Julie Fabricant shared thisOne week until Founderland.us … behind the scenes edition. 🙃✨ all mine.
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Julie Fabricant reposted thisJulie Fabricant reposted thisThe Fall ’26 Track is officially in motion! We kicked things off with three days in Austin, 7 incredible brands, and an awesome group of SKU mentors. From getting to know the Founders and digging into their brands to sharing ideas and building connections – it was time well spent. We’re already in Week 4, and there’s plenty more ahead. Stay tuned for more from this group. BELLYCIOUS Kaurina’s Kulfi Magic Milk ORITA Agave Pop Singular Care Twice as Good Hair WonderPop
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Julie Fabricant reposted thisJulie Fabricant reposted thisOne of the fastest growing consumer categories ever: Pouches. And it's not just nicotine. Energy, sleep, cognition, even beauty. Pouches are coming for every functional state. At Founderland we're diving in with the pros to discuss how you can win with this new, explosive format. The thing I'm most excited about with this talk? We have legendary founder Pete Maldonado of Chomps moderating! A guy who knows CPG innovation and billion dollar scale. And understands that this new format is likely to produce a plethora of billion dollar brands. Joining Pete are some of the the folks best positioned to speak on this topic: - Max Cunningham from Sesh Products - Nick MacPhee from Helix & Altria - Scott Woodward from Murphy USA - Stratis Katsiris from Wip Brought to you by the Consumer Capital Network (don't know what this is? I've heard you soon will!) Let's roll!
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Julie Fabricant reposted thisJulie Fabricant reposted thisI am officially heading to Founderland.us this year!! I'm pumped to join the probably the best founders currently building in consumer right now. Founders like: Tara Bosch (Snackish) GT Dave (GT's Living Foods) Loren (Brill) Castle (Sweet Loren's) Mari Llewellyn & Greg LaVecchia (Bloom Nutrition) Plus retailers like Target, Whole Foods Market, Sprouts Farmers Market, Kroger, Amazon, CVS Health, and of course Erewhon! I've followed a lot of these founders for years. Some of them I've had on our podcast, so this is gonig to be a fun day!! There are a limited number of tickets left, so go sign up!! See you Oct 1st in Malibu. 🌴 Josh Wand Julie Fabricant The Family Fund & Founder Community
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Julie Fabricant shared this.Julie Fabricant shared thisIt’s all about the company you keep. At Founderland.us, we strive to bring together the best retail decision-makers with exceptional founders and CEOs to build meaningful relationships and develop long-term partnerships. Thrilled to have this powerful group of retail leaders joining us in Malibu. And this is just the first look with many more to come... October 1st. Let’s make some magic. ✨ Shawn Darmody Target Kim Coffin Sprouts Farmers Market Cindy D. SEPHORA Mike Gallagher Petco Kristin Popp Woodman's Food Markets John Lane The Raley's Companies Em Hubbard Bristol Farms Parker Brody (He/Him) Whole Foods Market Derek Eckman CVS Health Denetrias Charlemagne Walmart Jessica Phillips Ulta Beauty Ellen Gorra Nicoletta Payne The Vitamin Shoppe Lisa Tosun Sean Kelly Christine Wang Colleen Kang The Family Fund & Founder Community
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Julie Fabricant reposted thisJulie Fabricant reposted thisThe strength of Austin’s startup ecosystem comes from organizations, investors and operators showing up for founders at every stage. CTAN member Joseph Liu joined SKU’s Fall 2026 Cohort Kickoff, welcoming seven emerging CPG brands beginning the accelerator’s 12-week program. At CTAN, our members’ involvement extends well beyond our own funding cycles. They mentor founders, share expertise, invest, and stay actively engaged with organizations across Central Texas that are helping entrepreneurs build and scale. Congratulations to the SKU Fall 2026 cohort: BELLYCIOUS, Kaurina’s Kulfi, Magic Milk, ORITA Agave Pop, Singular Care, Twice as Good Hair and WonderPop. Thanks to the SKU team for organizing. Beau B., Julie Fabricant, Adrien Petersen, Heather Buffo #austinstartups #entrepreneurship #austin #angelinvesting
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Julie Fabricant reposted thisJulie Fabricant reposted thisThank you to Entrepreneur Media for the coverage and for sharing our vision for Founderland. When we dreamed up Founderland, we thought about what we always wanted as founders and investors: • The best founders and CEOs in one place • Retail decision makers who can change the trajectory of a company • Strategics, collaborative investors and industry thought leaders who genuinely want to partner and grow together • A community built around opening doors, providing access and lifting each other up • An experience helping shape what’s next across the consumer, health and wellness industry Now, in our third year, Founderland will be our most prolific yet. Because one relationship, introduction or opportunity can change the trajectory of a company. Bringing together the people who can make those moments happen, and building an ecosystem where founders, CEOs, retailers, investors and industry leaders can create meaningful value together, is an honor and a privilege. Founderland. October 1st. Malibu, California, at Calamigos Ranch. Built by founders, for founders. ✨ https://lnkd.in/gdxQg8SJ Sean Kelly Shannon Kelly Jon Bier Jonathan Small Founderland.us #foundersThis Festival Gathers 1,000 Founders and Dealmakers to Connect, Pitch and Get Discovered — Getting In Isn't EasyThis Festival Gathers 1,000 Founders and Dealmakers to Connect, Pitch and Get Discovered — Getting In Isn't Easy
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Julie Fabricant liked thisJulie Fabricant liked thisSo excited to represent The Vitamin Shoppe at Founderland tomorrow! One of my favorite parts of being a merchant is discovering what’s next, building meaningful partnerships with founders and brands, and bringing great products to our customers. I’m looking forward to hosting The Vitamin Shoppe’s Retail Den session, where I’ll share what makes us unique as a retail partner, what we look for, and what goes into a successful launch and long-term partnership. Thank you to Sean Kelly and the Founderland.us team for inviting me to be part of it! Looking forward to seeing everyone in Malibu! 🌴
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Julie Fabricant reacted on thisJulie Fabricant reacted on thisExcited to see countless founders and investors and retailers at Founderland.us tomorrow!! I’ve already spent my pre-show day walking around Erewhon finding some new goodies, and, of course, paying $45 for lunch! If you’re at Founderland come find me! Or shoot me a message Josh Wand Julie Fabricant Sean Conner The Family Fund & Founder Community
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Julie Fabricant reacted on thisJulie Fabricant reacted on thisGreat to be in Malibu at The Family Fund AGM and gearing up for Founderland tomorrow. Good times!
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Julie Fabricant liked thisJulie Fabricant liked thisI am excited to attend Founderland.us! I am looking forward to catching up and meeting more incredible people at Malibu. See you there!
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Julie Fabricant reacted on thisJulie Fabricant reacted on thisFounderland Day 1s stand up 🙌🏽!!! Excited to make it to another Founderland.us and rep for Siddhi Capital, shoot me a DM and/or would love to meet up there! The tagline says it all: Where Founders Have Fun. And Deals Get Done. Shout out to the whole Founderland fam (Josh Wand Sean Kelly Sean Conner Anna Johnson Rachel Doueck (she/her) Julie Fabricant etc.), absolutely love the way y’all have built community!
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Julie Fabricant reacted on thisJulie Fabricant reacted on thisIn our commitment to providing ongoing education and resources, we're excited to partner with Ramp to co-host a workshop for consumer brands in the earliest stages and beyond. Scaling Finance Operations for Consumer Brands is designed to help founders and operators build smarter financial systems that can keep pace as their businesses grow. This virtual workshop is open to: → SKU alumni → All emerging consumer brands → Our mentor + operator community → Anyone curious about the consumer space Join Abigail DiTosto, Head of Consumer at Ramp, for a practical conversation on scaling finance operations without adding unnecessary complexity. DATE: October 7, 2026 TIME: 1 PM ET WHERE: Virtual + open to the broader consumer community Whether you're just getting started or navigating your next stage of growth, we'd love to have you join us. Register here: https://luma.com/2rs5kkb6 Beau B. Julie Fabricant Heather Buffo Adrien Petersen Rebecca Fieldhouse Fryer
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Julie Fabricant reacted on thisJulie Fabricant reacted on thisHow can a small VC firm produce Founderland? Easy answer. We don't. My wife Shannon Kelly does. Without her and her team working year-round to build this invite-only, 1,000+ person B2B festival... The Family Fund wouldn't be able to produce anything remotely close to this. We need to spend the far majority of our time investing and helping our PortCo founders win. So when I had the idea for Founderland a few years ago, there was only one reason I wasn't looked at as if I was insane... It's because Shannon is our secret weapon. And prior to running events and experiences at our fund, spent years building Coachella, the Long Beach Grand Prix, Outside Lands and other scintillating shows. Sure, Josh Wand and I need to get the right people to the event...and that matters immensely... But the majority of the credit for what Founderland has become belongs to Shannon and her team. You're incredible Shannon. I'm honored to be your partner in more ways than one. Thank you from all of us at The Family Fund. Let's roll!
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Julie Fabricant reacted on thisJulie Fabricant reacted on thisGetting a head start on Founderland.us and can't wait to catch up with my West Coast friends and colleagues while I'm there. And if you're around the Santa Monica or mid-city area on Wednesday, let me know!
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Volunteer Experience
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Co-Founder
The Well Network
- Present 2 years 8 months
The Well is a membership-based organization committed to empowering the Consumer Packaged Goods (CPG) and wellness community.
Our mission is to engage with CPG and wellness companies to enhance the growth stages of their brand lifecycle, leveraging our network of members to connect them with the resources necessary for their business advancement. -
Founding Member
Chief
- Present 7 years 8 months
Chief is a private network designed for the most powerful women in executive leadership to strengthen their leadership, magnify their influence, and pave the way to bring others with them.
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Goodword
Founding Connector
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The Well Network
Co-Founder / Founding Team
- PresentThe Well Network is a membership-based organization committed to empowering the Consumer Packaged Goods (CPG) and wellness community.
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Chief
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Forbes Communication Council
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Charisol
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10 Real-World Examples of Market Research in Action (and Why It Matters) Great products aren’t built on instinct alone Some of today’s most successful companies didn’t win because they guessed better. They won because they listened better. Netflix didn’t stumble into hit shows. Airbnb didn’t magically find product–market fit. Amazon didn’t scale by relying on opinions in boardrooms. They used market research to reduce risk before it became expensive. In our latest Charisol article, we break down 10 real-world examples of market research in action and what founders can learn from them: • How Airbnb validated demand by talking directly to users • Why Netflix uses behavioural data to guide content investments • How Nike listens to culture in real time before shipping products • Why Apple focuses on emotional insights, not just features The takeaway is simple: Market research isn’t about slowing down decisions. It’s about making fewer wrong ones. If you’re building, scaling, or repositioning a product, this is worth your time. 👉 Read the full article here: https://lnkd.in/dSR5kYY4 #Founders #Startups #ProductStrategy #MarketResearch #Charisol
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“The internet works fast, but the gay internet works ten times faster.” - Benjamin Cooper The first episode of our podcast, The Trend Effect, is live! The Trend Effect explores how social media has reshaped culture, consumers, and brands. Each week, Laurel Pinson interviews a guest from a leading global brand as we unpack the wins, failures, and unexpected impacts of social strategies. Our first episode features Benjamin Cooper, Director of Consumer Content at Grindr, who shares how the brand’s perception has evolved over the last few years, opening the door to new opportunities while staying true to Grindr’s voice and avoiding cringe. Listen at the link below to find out how social media has transformed the way we approach dating forever. #podcast #thetrendeffect #socialmedia #dating
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Crimson Business Consulting
126 followers
73% of consumers can't recall a single brand message from the last ad they saw. Your brand isn't just your logo or tagline — it's every interaction, every touchpoint, every story you tell. And in Maryland's competitive business landscape, cutting through the noise requires more than good intentions. Here's what separates memorable brands from forgettable ones: • **Consistency across all channels** — Your LinkedIn voice should match your lobby experience • **Local relevance** — Baltimore businesses that embrace their community roots build deeper connections • **Clear value proposition** — If you can't explain your "why" in 10 seconds, neither can your customers The brands winning in Maryland right now aren't the ones with the biggest budgets. They're the ones with the clearest message and the discipline to stick with it. Strategic communication isn't about saying more — it's about saying the right things to the right people at the right time. 📈 Every touchpoint is a brand moment. Every interaction builds or breaks trust. At CBC, we help Maryland businesses cut through the clutter with strategic communication frameworks that actually move the needle. Ready to make your message unmistakable? #MarylandBusiness #Baltimore #BrandStrategy #StrategicCommunications #CBC #BusinessGrowth
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Client Focused Media - CFM
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Now available: a new episode of “Legacy of Leaders,” featuring host Brian Sexton in conversation with Molly Youngblood, President of Digital Marketing at Design Right 4 U. The discussion covers business leadership and practical digital growth—website design and development, SEO, social media marketing, Google Ads/Analytics, and how nonprofits can pursue Google Grants for up to $10,000 per month in ad spend. Watch the full interview: https://lnkd.in/gPXQwTui
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The CMO isn’t disappearing. The role is evolving. As AI makes marketing execution faster and more accessible, the value of strong marketing leadership is shifting toward strategy, judgment, customer understanding, and shaping where a company competes. The next generation of CMOs may lead leaner, AI-enabled teams, but their influence across the business could be greater than ever. Learn more here: https://hubs.ly/Q04xVpyf0 #cmo #marketingleadership #AI #marketingstrategy #futureofmarketing #leadership
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On this episode of CultivatED Marketer, hosted by Brent Bowen, Matt Tidwell, Ph.D., APR and Julie Masson, Signal Theory’s VP of Strategy, Samantha Scantlebury, talks about how her team spent an entire year doing something most strategists never get the chance to do: sit down with someone new every week and just listen. No agenda. No pitch. No product waiting at the end. Just a conversation. ✔ A new person each week, from different walks of life, ages, ethnicities and careers ✔ Sam calls it one of the most rewarding things she’s done ✔ Her takeaway: Brands can enter people’s lives through the right emotional openings Hear the rest of what she learned from just listening: https://lnkd.in/g9p8BxjH #Podcast #BrandStrategy #SignalTheory
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