Laguna Beach, California, United States
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About

GLOBAL VETERINARY AND HUMAN HEALTH SERVICES AND MEDICAL TECHNOLOGY DEAL-MAKER and…

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Articles by Alexander

  • Barking up the right tree

    On Thursday, September 14th, 50 animal health entrepreneurs, industry leaders and investors representing 37 companies…

    4 Comments
  • J&J is building a unique venture ecosystem

    Johnson & Johnson (JNJ) made three important announcements this month highlighting its investments in an extraordinary…

    1 Comment

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Experience & Education

  • DanaShift

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Publications

  • Ending the Arms Race: Ten Priorities for Fixing the Commercial Model

    In Vivo

    Faced with growing budgets and declining effectiveness of commercial spending, most large companies have embarked on the next wave of significant commercial changes. But most of these efforts don't go far enough to address the rapid and fundamental changes in the stakeholder landscape which have knocked pharma dramatically out of alignment with its stakeholder base. The article describes ten priorities for drug companies to align their organizations with these new realities - including…

    Faced with growing budgets and declining effectiveness of commercial spending, most large companies have embarked on the next wave of significant commercial changes. But most of these efforts don't go far enough to address the rapid and fundamental changes in the stakeholder landscape which have knocked pharma dramatically out of alignment with its stakeholder base. The article describes ten priorities for drug companies to align their organizations with these new realities - including requirements for companies to partner with payors and providers in new ways, and make resource decisions much more selectively to focus on the stakeholders who really matter. Nonetheless, these changes won't have their full effect without a more fundamental rethinking of the industry's value proposition, taking into account not only product value, but the services and the customer experience offered to all stakeholders.

    Other authors
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  • Sewing up new sales

    Pharmaceutical Executive

    Simple, elegant lines are the backbone of any good design—including a new sales model. Get that right, and your model can be tailored to fit any customer.

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  • English

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  • Danish

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  • French

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  • Swedish

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  • German

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Organizations

  • American Alpine Club

    Member

    - Present

    Building great businesses and climbing mountains are my two passions. Kevin Mahoney's blog about one of our trips together highlights what these two things have in common: vision, risk management, meticulous planning, hard work, but most importantly relentless focus on execution. http://blog.mahoneyalpineadventures.com/peuterey-integral/

  • Aircraft Owners and Pilots Association

    Member

    - Present

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