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Articles by Alexander
Activity
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“I’m very excited to join Moderna as Chief Commercial Officer. I’ve been admiring Moderna from afar, the groundbreaking innovation, purpose driven…
“I’m very excited to join Moderna as Chief Commercial Officer. I’ve been admiring Moderna from afar, the groundbreaking innovation, purpose driven…
Liked by Alexander Petersen
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First FDA-Approved Generic Version of Vetmedin Launched This Week🐶 On June 9, 2026, Cronus Pharma LLC put the first FDA-approved generic…
First FDA-Approved Generic Version of Vetmedin Launched This Week🐶 On June 9, 2026, Cronus Pharma LLC put the first FDA-approved generic…
Liked by Alexander Petersen
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🎉 VANE is thrilled to welcome our newest member, David McGrath! Dr. McGrath graduated from Tufts University in 1986. He bought his first hospital…
🎉 VANE is thrilled to welcome our newest member, David McGrath! Dr. McGrath graduated from Tufts University in 1986. He bought his first hospital…
Liked by Alexander Petersen
Experience & Education
Licenses & Certifications
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Series 82TO Limited Representative - Private Securities Offerings
FINRA
IssuedCredential ID ID 6716041 -
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Series 63 - Uniform securities agent (state law)
Financial Industry Regulatory Authority (FINRA)
IssuedCredential ID 6716041 -
Series 79 Investment Banking representative
Financial Industry Regulatory Authority (FINRA)
IssuedCredential ID 6716041
Publications
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Ending the Arms Race: Ten Priorities for Fixing the Commercial Model
In Vivo
Faced with growing budgets and declining effectiveness of commercial spending, most large companies have embarked on the next wave of significant commercial changes. But most of these efforts don't go far enough to address the rapid and fundamental changes in the stakeholder landscape which have knocked pharma dramatically out of alignment with its stakeholder base. The article describes ten priorities for drug companies to align their organizations with these new realities - including…
Faced with growing budgets and declining effectiveness of commercial spending, most large companies have embarked on the next wave of significant commercial changes. But most of these efforts don't go far enough to address the rapid and fundamental changes in the stakeholder landscape which have knocked pharma dramatically out of alignment with its stakeholder base. The article describes ten priorities for drug companies to align their organizations with these new realities - including requirements for companies to partner with payors and providers in new ways, and make resource decisions much more selectively to focus on the stakeholders who really matter. Nonetheless, these changes won't have their full effect without a more fundamental rethinking of the industry's value proposition, taking into account not only product value, but the services and the customer experience offered to all stakeholders.
Other authorsSee publication -
Sewing up new sales
Pharmaceutical Executive
Simple, elegant lines are the backbone of any good design—including a new sales model. Get that right, and your model can be tailored to fit any customer.
Other authorsSee publication
Languages
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English
Native or bilingual proficiency
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Danish
Professional working proficiency
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French
Native or bilingual proficiency
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Swedish
Professional working proficiency
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German
Professional working proficiency
Organizations
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American Alpine Club
Member
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Aircraft Owners and Pilots Association
Member
- Present
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Join now to viewMore activity by Alexander
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I don’t think it is news at this point that veterinary costs have risen significantly in recent years. As those costs have risen, so have concerns…
I don’t think it is news at this point that veterinary costs have risen significantly in recent years. As those costs have risen, so have concerns…
Liked by Alexander Petersen
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This is an important trend to be monitoring around the country. It can have a significant impact on how some bonuses are structured
This is an important trend to be monitoring around the country. It can have a significant impact on how some bonuses are structured
Liked by Alexander Petersen
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𝗧𝗵𝗲 𝟰𝟬-𝗬𝗲𝗮𝗿 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻 For forty years, we've implemented enterprise systems. ERP. CRM. SCM. HCM. Each one promised to transform…
𝗧𝗵𝗲 𝟰𝟬-𝗬𝗲𝗮𝗿 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻 For forty years, we've implemented enterprise systems. ERP. CRM. SCM. HCM. Each one promised to transform…
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I'm looking for a senior leader in hospital management to fill the newly created position of General Manager at Maine Veterinary Medical Center, the…
I'm looking for a senior leader in hospital management to fill the newly created position of General Manager at Maine Veterinary Medical Center, the…
Liked by Alexander Petersen
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At last year's CEO Council London Summit, Zoetis Chief Executive Kristin Peck discussed the pressure of leading authentically and avoiding the…
At last year's CEO Council London Summit, Zoetis Chief Executive Kristin Peck discussed the pressure of leading authentically and avoiding the…
Liked by Alexander Petersen
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A rural retailer just made the bet PetSmart unwound 25 years ago. This feels like a big tell in terms of where animal health is heading. For 30…
A rural retailer just made the bet PetSmart unwound 25 years ago. This feels like a big tell in terms of where animal health is heading. For 30…
Shared by Alexander Petersen
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Purpose becomes powerful when people bring it to life. Last week reminded me that strategy isn’t created in documents. It’s created in…
Purpose becomes powerful when people bring it to life. Last week reminded me that strategy isn’t created in documents. It’s created in…
Liked by Alexander Petersen
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DVM, DACVIM….MBA! What an experience, what a transformation, and what a cohort to get to do this with. Truly grateful for every contributor on this…
DVM, DACVIM….MBA! What an experience, what a transformation, and what a cohort to get to do this with. Truly grateful for every contributor on this…
Liked by Alexander Petersen
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I am excited to share that I have been elected to the MIT Corporation Board (Board of Trustees). It is an honor to be affiliated with an institution…
I am excited to share that I have been elected to the MIT Corporation Board (Board of Trustees). It is an honor to be affiliated with an institution…
Liked by Alexander Petersen
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"The most dangerous button in your life is not the one you press. It is the one you know exists." Sahil Bloom calls it the Eject Button Mentality…
"The most dangerous button in your life is not the one you press. It is the one you know exists." Sahil Bloom calls it the Eject Button Mentality…
Liked by Alexander Petersen
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Parasite concerns continue to evolve globally, and veterinarians see the impact every day, across both wellness and sick-pet care. What they need is…
Parasite concerns continue to evolve globally, and veterinarians see the impact every day, across both wellness and sick-pet care. What they need is…
Liked by Alexander Petersen
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