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Articles by Andrea
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The multi-channel trilogy: Aligning value proposition, strategy and brand to improve marketing performance
MultiChannel Merchant (8/08). New York, NY, Penton Media
See publicationThe multichannel trilogy ALIGNING VALUE PROPOSITION, STRATEGY AND BRAND TO IMPROVE MARKETING PERFORMANCE BY ANDREA M.HILL V ou've probably been in this management meet-ing: The vice president of marketing has gathered the marketing director, catalog manager, creative director. Website manager and circulation manager. Brand presentation is losing concentration, diffused across multiple media channels. Ongoing conflicts among the people assembled in the room provide clues regarding the underlying…
The multichannel trilogy ALIGNING VALUE PROPOSITION, STRATEGY AND BRAND TO IMPROVE MARKETING PERFORMANCE BY ANDREA M.HILL V ou've probably been in this management meet-ing: The vice president of marketing has gathered the marketing director, catalog manager, creative director. Website manager and circulation manager. Brand presentation is losing concentration, diffused across multiple media channels. Ongoing conflicts among the people assembled in the room provide clues regarding the underlying problem. The Web manager and creative director are squabbling over resources, and the creative director ... (100 of 1386 words)
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Different Strokes: Developing your business differentiator
MJSA Journal, Providence, RI: MJSA/AJM Press, Pp 24-26
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Deep Smarts: Knowledge management is the key to competitiveness
MJSA Journal, Providence, RI: MJSA/AJM Press, Pp 30-32
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Customer-centric communication
MultiChannel Merchant (5/08). New York, NY, Penton Media
See publicationThe article offers insights on implementing customer-centric marketing. The procedures involved in customer-centric marketing include collecting and analyzing customer intelligence, developing customer requirements, and product and process development. It is noted that marketers should consider each medium relevant to the core message of a marketing campaign, social influence, and customer preferences and perceptions. It explains the promotion strategy of the company Sony BMG in which…
The article offers insights on implementing customer-centric marketing. The procedures involved in customer-centric marketing include collecting and analyzing customer intelligence, developing customer requirements, and product and process development. It is noted that marketers should consider each medium relevant to the core message of a marketing campaign, social influence, and customer preferences and perceptions. It explains the promotion strategy of the company Sony BMG in which traditional publicity has been combined with guerilla marketing.
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Implementing a 5S program
T. Wojtkielo (Ed.) The AJM handbook on best business practices. Providence, RI: MJSA/AJM Press
Provides specific guidance to small manufacturing firms interested in implementing the 5S component of lean manufacturing.
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Lean manufacturing in the jewelry manufacturing environment
In Dr. V. Faccenda (Ed.) The gold industry through technology and innovation (2nd ed., pp. 175-204). Vicenza, Italy, Baralis.
Provides specific guidance to small jewelry manufacturing firms interested in implementing Lean Manufacturing principles.
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The 10 most important management concepts for a profitable jewelry manufacturing operation
Dr. V. Faccenda (Ed.) The gold industry through technology and innovation (1st ed., pp. 52-85). Vicenza, Italy: Baralis
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Implementing a 5S program in a jewelry manufacturing environment
L.E. Bell (Ed.) The Santa Fe Symposium on jewelry manufacturing technology (17th ed., pp. 99-142). Albuquerque, NM: Met-Chem Research
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How to make more money right now by eliminating barriers to throughput
L.E. Bell (Ed.) The Santa Fe Symposium on jewelry manufacturing technology (16th ed., pp. 255-292). Albuquerque, NM: Met-Chem Research
Using Theory of Constraints principles in a small manufacturing environment
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Lean manufacturing and Theory of constraints principles in a jewelry manufacturing environment
L.E. Bell (Ed.) The Santa Fe Symposium on jewelry manufacturing technology (15th ed., pp. 181-212). Albuquerque, NM: Met-Chem Research
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