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Anthony Volpe shared thisThink that a Customer Data Platform (CDP) is only for big companies? Think again. Ever tried spearfishing in an ocean of data? With a CDP, precision is the key to charting a successful journey --- even as a startup. Here's why: 1. Precision: A Customer Data Platform (CDP) enables you to pinpoint your target audience. With a CDP, you're not casting a wide net hoping to catch the right fish, you're spearfishing. 2. Retargeting: Ever wondered how the big players always seem to pop up at just the right time? That's the magic of retargeting through a CDP. It's like having a friendly reminder for your potential customers, gently nudging them back towards your product or service. 3. Communication: A CDP allows you to speak the language of your customers. Their preferences, their behavior, their needs - all lay bare for you to connect with them on a deeper level. 4. Growth: Data is the fuel that propels startups into big businesses. A CDP is your gas station, offering you the opportunity to fill up on valuable insights that can drive your startup's growth trajectory. The sea of data is vast and can be intimidating, but a CDP is your lifeline, your compass, and your map. As daunting as it may seem, remember this: even the biggest corporations started as startups, navigating the same sea. Your startup's journey is yours to chart. Let a CDP be your guide. Agree? Disagree? Please share your thoughts below! #brand #startups #marketing #startupceo #fractionalcmo #cdp
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Anthony Volpe shared thisAre you at a startup --- perhaps even a startup CEO --- and think that brand value is an afterthought? Big mistake. Why? In the race to customer acquisition, the essence of brand building often takes a back seat. It's a dangerous path. Picture this - you've invested countless hours and a hefty amount of your budget into acquiring new customers. But what about your brand? That intangible asset that encapsulates your identity and promise to your customers? Here’s the secret - brand building and customer acquisition are two sides of the same coin. Ignoring one could mean toppling the other. A strong brand is your startup's voice in the crowded market. It's your beacon, attracting your ideal customers, setting you apart from the competition. It's not just about the logo or tagline. It's about creating a memorable experience, a relationship, a feeling. It's about telling your story and establishing trust. Underestimating the power of brand building is akin to building a house without a foundation. It may stand for a while, but it won't weather the storm. So, let's shift gears. Let's give brand building its rightful place next to customer acquisition. Let's weave it into the very fabric of our startups. Remember, people buy from brands they trust. Build your brand, build trust, and watch as customer acquisition follows suit. Agree? Disagree? Please share your thoughts in the comments. 🙏👍 #brand #startups #marketing #startupceo #fractionalcmo
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Anthony Volpe shared thisI don't normally repost job openings, but I'm sharing this VP of Product job opening with my network, as I can highly recommend Aaron Forth as an awesome CPO to work under and with.Anthony Volpe shared thisFor those looking for a challenge. I am looking to hire a VP of Product here at Newfront. The role is responsible for a significant portion of our product portfolio, a portfolio that is powering a rapidly growing business and operation. By way of background, Newfront is technology enabled commercial insurance brokerage. We help a diverse set of businesses design, place and maintain insurance programs that transfer risk. Newfront started as a YC company and since become one of the fastest growing insurance brokerages in history, in a very large market. This is a leadership role with management responsibilities Based in the Bay Area Prior marketplace experience + Prior fintech experience + Prior insurance experience is not required email: aaron.forth@newfront.com if interested in learning more.
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Anthony Volpe shared thisWant to get an awesome CMO-level education? If so, I highly recommend this CMO Bootcamp for any aspiring senior marketing leader. I worked at eBay with 3 of these amazing bootcamp faculty --- Kip Knight, Mike Linton, and Gary Briggs --- and can't say enough about how much they taught me and how much you can learn from them. #cmoAnthony Volpe shared thisSign up for our CMO Bootcamp on Oct 4-6. www.cmocoaches.com
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Anthony Volpe shared thisHi Everyone - I’m looking for a new role and would appreciate your kind support, If you, or someone you know, is looking for a #brand or #marketing leader with 20 years of experience in Silicon Valley --- including 10 years at scrappy / high-growth / fast-paced startups (Seed through Series D), and 10 years at larger corporations (Intel, eBay, Travelocity) --- leading and scaling innovative, global brand, PR, & marketing strategies, campaigns, creative, media, and tech, please do kindly let me know. Specifically, I’m aiming for the following roles in either the San Francisco Bay Area or remotely, in the B2C space or online marketplaces (B2C + B2B): 1) Vice President Brand Marketing 2) VP of Marketing 3) Chief Marketing Officer 4) Director of Brand Marketing 5) Marketing Director For reference, my brand and marketing portfolio, with 100+ examples, can be found at www.anthonyscottvolpe.com. I’m confident that my best work is ahead of me, as I remain #OpenToWork. Thank you in advance for any connections, advice, or opportunities you may be able to offer, and I do hope that all is going well on your side. Cheers, Anthony Volpe
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Anthony Volpe shared thisSo happy to be part of the innovative Mode Mobile team that's produced a phone that actually pays users. Because every human on the planet deserves an equal opportunity to become financially self-sustaining. #opportunity #innovation #smartphoneAnthony Volpe shared thisCheck out our new version of Mode Earn Phone | MEP2! Mode Mobile https://lnkd.in/dtdE6J24 #income
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Anthony Volpe shared thisCONGRATULATIONS to Dan Novaes, our CEO at Mode Mobile, for a position so well deserved! 👏👏 #innnovation #nftcommunity #ceo #blockchainAnthony Volpe shared thisJoin in our excitement! We are proud to announce that Dan Novaes of Mode Mobile has accepted our invitation to join our community of blockchain technology leaders. Cointelegraph Innovation Circle brings together the most influential and disruptive leaders in blockchain technology to chart the course for the future. Learn more: https://hubs.ly/Q019DvjC0
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Anthony Volpe shared thisI'm very proud to be a part of team at what is now known as Mode Mobile, and to have witnessed such a momentous day in our company's journey to become the world's best earnings and savings platform. Much gratitude and thanks to the founders, Dan Novaes and Kiran Panesar, for their #vision and #leadership in making our company what it is today, and what it continues every day to develop into. It figuratively"takes a village," and literally took most of the people at our company, to pull off a #rebranding project like this that took many months to plan and deliver, So instead of listing that many people here (and inevitably accidentally missing someone who deserves kudos), I'd just like to thank #team Mode Mobile.Anthony Volpe shared thisWe have #Rebranded Current Mobile is now Mode Mobile On 2/2/22, we aligned the name of our company, and those of our brands, behind our core belief, namely, that every human on the planet deserves an equal opportunity to become financially self-sustaining. Thus, we develop earn-as-you-go software and devices which enable supplemental income, democratize access to capital, and increase the realization of financial potential for budget-conscious, financially-challenged, and underserved people globally. Consumers can accomplish this by using our reward-based super app, Mode Earn App, where they earn money from doing daily habits, or by using the only smartphone that literally pays you to use it, Mode Earn Phone. The word “Mode" represents the 16 modes by which people can get paid to help reach their financial potential – Surf, Music, News, Charge, Locked, Task, Fitness, Crypto, Share, Cash, Data, Finance, Save, Weather, Watch, and Game.
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Congrats Renee!
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Christine Marke It certainly sounds like an exciting and worthy cause! 👍
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Anthony Volpe liked thisAnthony Volpe liked thisIf a meeting has no purpose, give the time back. Most executives still don't think to do that... And it's costing them hours of time every week. Personally, waffle is the bane of my existence. If you don't know why you're in a meeting, you shouldn't be there at all. And turning up unprepared is just disrespectful to everyone in the room. You're not just wasting your own time; you're burning everyone else's. And time is the one thing none of us gets back. If you want to reclaim those lost hours and build trust… Here are the only 6 meetings worth keeping in your diary 👇 📱 Daily — Communication Windows ↳ Fix two windows where your team knows you'll respond. ↳ Outside of those, you're unreachable. 🚶 Weekly — Walking 1:1s ↳ Do it as a walk with a fixed endpoint to avoid waffle. ↳ Give back their time if there's nothing to cover. 👥 Bi-weekly — Team Check-In ↳ It's 30 minutes. Come prepared or don't come. ↳ Go through it fast, skip what's running fine, and flag what isn't. 📊 Monthly — Performance Review ↳ Lead with data and be transparent. There shouldn't be any surprises. ↳ Send a written summary after with what was covered and next steps. 🎯 Quarterly — Strategic Planning ↳ Choose three priorities and assign one owner each. ↳ Take your own notes and send a follow-up after. 🏛️ As Needed — Board Update ↳ A board meeting is war games. We're talking budget and political alliances. ↳ Sit in for six months before you're at the table to get the lay of the land. Most importantly (and you'll hear me say this a lot)... Every single one of these should end with a clear decision. If nothing was decided, it was just a chat that did nothing for the business. — If you want to know exactly what you bring to every meeting, start here 👇 I've put together a free five-question exercise that pulls your superpower out of the last four roles you've held. Find your superpower here: https://lnkd.in/eYd6J_e9 ♻️ Repost to reach an executive still running meetings on autopilot. And follow Emma J E. for more on how to lead more effectively in 2026.
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Anthony Volpe liked thisAnthony Volpe liked thisEveryone wants to build AI agents. Almost nobody designs the system first. 𝗕𝗲𝗰𝗼𝗺𝗲 𝗯𝗲𝘁𝘁𝗲𝗿 𝗮𝘁 𝗔𝗜 𝗶𝗻 𝗷𝘂𝘀𝘁 𝟭 𝗺𝗶𝗻𝘂𝘁𝗲 𝗮 𝗱𝗮𝘆. 𝗚𝗲𝘁 𝘁𝗵𝗲 𝗔𝗜 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝘀𝗺𝗮𝗿𝘁 𝗹𝗲𝗮𝗱𝗲𝗿𝘀 𝗿𝗲𝗮𝗱. 𝗦𝗶𝗴𝗻 𝘂𝗽 𝗳𝗿𝗲𝗲 𝗻𝗼𝘄 → aiforleaders.com ______ Here’s the build order that matters: A lot of teams start with a prompt. Then they pick ChatGPT, Claude, Gemini, or another model. Then they bolt on tools and call it an agent. That works for demos. It breaks when real users, messy data, approvals, and edge cases show up. 1️⃣ Define the job Question: ↳ What exact task should this agent own every week? ↳ What decision should stay with a human? Do this: → Write the use case in one sentence with a clear success metric. → Add constraints like budget, data access, approval rules, and failure limits. 2️⃣ Design the brain The system prompt is the operating manual. Include: ↳ Goals, rules, guardrails, refusal rules, and escalation steps. → Test it with missing context, bad data, and unclear user instructions. 3️⃣ Pick the model Start with the job, then choose the model. Use: ↳ GPT-5.5 for broad execution, Claude for long docs, Gemini for Google Workspace context. → Track cost per completed task, response time, and error rate after review. 4️⃣ Add tools Agents become useful when they can act. Use: ↳ APIs, SQL databases, vector databases, MCP servers, files, and custom functions. → Add approval rules before the agent sends emails, changes records, or spends money. 5️⃣ Give it memory Without memory, every task starts cold. Include: ↳ Conversation history, user preferences, company documents, past outputs, and action logs. → Separate long-term knowledge from temporary task context before production use. 6️⃣ Orchestrate the workflow This is where the agent becomes a system. Build: ↳ Triggers, routing, retries, message queues, error handling, and human approval points. → Use n8n, LangGraph, CrewAI, or custom workflows for multi-step tasks. 7️⃣ Build the interface The interface should match the job. Best for: ↳ Slack bot for team workflows, web app for repeatable tools, API endpoint for product features. → If users cannot access it inside their normal workflow, adoption dies quickly. 8️⃣ Test and improve Evals are where reliability comes from. Track: ↳ Task completion rate, latency, cost per run, tool failure rate, and human correction rate. → Review failed runs weekly and update prompts, tools, permissions, or workflow steps. The model is only one layer. A real agent needs a job, tools, memory, workflow, interface, and tests. Start with the system. Which layer would you build first?
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Anthony Volpe liked thisAnthony Volpe liked this20 AI roles are booming. Most people can't name five. The job market is splitting right now. On one side: People who understand what AI actually needs to run at scale. On the other: People still listing tech-savvy as a core skill. The difference between those two groups is already measured in six figures. And it's going to get wider. The window to get on the right side of this is still open. But not indefinitely. When we built Mindstream, I got a front-row seat to how fast this was moving. The people who moved fastest weren't always the most technically polished. They were the ones who understood what the new landscape actually required. That mattered more than a strong portfolio in the old stack. Most people are still targeting the same five job titles they always have. AI Engineer. Data Scientist. Product Manager. Those roles are real. But the market has quietly built 15 more around them. Roles that barely existed two years ago and are already paying $250K-plus. Here's what the infographic breaks down: → AI Agent Architect: $250K–$300K base. Job postings jumped 985% between 2023 and 2024. → Chief AI Officer: 1 in 4 companies now has one. Total comp exceeds $600K at top firms. → LLM Fine-Tuning Specialist: 25–40% above the $160K US median. Still one of the most underfilled niches globally. → AI Safety Researcher: 45% compensation increase since 2023. Fastest-growing pay category across all of AI engineering. → AI Research Scientist: $300K to $2M total comp at top labs, including equity. → MLOps Engineer: Operationalizing AI is now as critical as building it. $140K to $200K at mid-to-senior level. → AI Governance Specialist: One of the fastest-emerging enterprise roles as global regulation tightens. The point isn't to chase every title on this list. It's to understand that the map has fundamentally changed. If you're still orienting your career around the AI landscape of two years ago, You're navigating with an old map. The people building leverage know which skills sit at the intersection of high demand and genuine scarcity. That's not about job-hopping. That's about paying attention to where the market is actually moving. I've seen the conversations around AI hiring shift completely in the last 18 months. This is where the real opportunity is. Right now. Not in two years. Learn AI for free: https://lnkd.in/euYZeAdb If this kind of breakdown is useful, I share more every week. Know someone mapping out their next career move? Worth sending this their way. Which role surprised you most when you saw the numbers?
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Anthony Volpe liked thisAnthony Volpe liked thisMost AI conversations sound like this: "We need an AI solution." "What kind?" "The good kind." That is not a strategy. That is how you waste money on the wrong tools. Your body has different parts for different jobs. Your brain thinks. Your hands act. Your nervous system connects everything. AI works the same way. LLM = The Brain ↳ Pure intelligence, no access to your world ↳ Thinks about problems but cannot solve them ↳ Like having a brilliant advisor locked in a room RAG = The Brain + A Library ↳ Smart thinking plus access to your company knowledge ↳ Answers questions using your actual data ↳ Like that advisor finally getting your files AI Agents = The Brain + Hands ↳ Intelligence that can actually do things ↳ Plans work, uses tools, completes tasks ↳ Like moving from advice to execution MCP = The Nervous System ↳ The connective tissue between AI and everything else ↳ Universal language for tools to talk to each other ↳ Like having a working body instead of disconnected parts Here is why this matters: Most companies buy AI like they are building a body with only brains. Smart, but useless. The real question is not "Should we use AI?" It is "Which parts of the AI body do we actually need?" Customer service? You need RAG. Workflow automation? You need Agents. Enterprise transformation? You need MCP. Understanding this changes how you buy, build, and scale. Because the companies winning with AI are not the ones with the most models. They are the ones who know which part of the body they are trying to build. And they start with the hands. Not just more brains. Infographic Credit to Satish Kumar Billasonti ♻️ Repost with your network 🔔 Follow Ranjana Sharma for practical, grounded ways to make AI actually useful at work
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Anthony Volpe reacted on thisAnthony Volpe reacted on thisDo OKRs really work? Some people say no. Let me tell you why they’re wrong… OKRs are used by a ton of large organizations, Including Google, Intel, LinkedIn, and plenty of others. And when they’re done well, the pattern is consistent. Teams move faster. Alignment improves. Execution gets sharper. Strategy changes don’t cause chaos. So then why is there backlash? Well, most organizations aren’t actually doing OKRs. They’re relabeling existing habits and calling them OKRs. Same meetings. Same metrics. Same ownership gaps. Just new terminology. That’s the gap this graphic highlights. On one side... You have what high-performing companies build: • Clear strategy instead of “everything matters” • Leading indicators instead of vanity metrics • Real ownership instead of zombie OKRs • Learning cadence instead of status reporting On the other side? Shortcuts. And shortcuts are exactly why OKRs get (wrongly) labeled as bureaucratic or useless. Here’s the distinction leaders need to understand: OKRs are not a goal-setting exercise. They’re a strategy execution system. When you skip the underlying layers, OKRs feel heavy and performative. But when you build those layers deliberately, OKRs become a force multiplier. That’s why 2 companies can use the same framework and get completely different results. OKRs don’t fail. Partial implementations do. So I’ll leave you with this: When someone says “OKRs don’t work,” Which layer is actually missing?
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Anthony Volpe liked thisAnthony Volpe liked thisGreat leaders create environments where top talent thrives. But these mistakes will push your best employees out the door. 10 Leadership Mistakes That Drive Top Employees Away: (And How to Keep Them Instead) 1. Overloading your most capable employees ➟ Don't reward good work with more work. ➟ High performers need balance, not burnout. 2. Micromanagement ➟ Trust your team to deliver results. ➟ Empower them. 3. Promoting the wrong people ➟ Favouritism kills culture. ➟ Promote based on merit. 4. Not developing your team ➟ Growth keeps top talent engaged. ➟ Invest in your team's progress. 5. Avoiding tough conversations ➟ Silence doesn’t solve problems. ➟ Be proactive. Don’t let issues fester. 6. Taking credit, but shifting blame ➟ Leaders own mistakes and share the success. ➟ Accountability and transparency build trust. 7. Making everything urgent ➟ If everything’s urgent, then nothing is. ➟ Prioritise effectively to maintain focus. 8. Ignoring their ideas ➟ Feeling unheard kills motivation. Listen to your team. ➟ Create an environment where everyone’s voice matters. 9. Expecting loyalty without earning it ➟ Treat loyalty as a privilege, not an expectation. ➟ Lead with integrity. 10. Valuing time in the office over results ➟ Focus on outcomes, not just hours worked. ➟ Performance is about impact. If you want to hold onto your best people, lead them with trust, respect, and support. Be the leader you needed when you were a junior. Anything to add? See you in the comments. Credit: Daniel Abrahams
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Anthony Volpe liked thisAnthony Volpe liked thisSuccessful one-person businesses will be more possible than ever in 2026. These 6 simple steps will get you there: If you're feeling stuck, want real financial security, or simply want more time to focus on what matters... A one-person business is the answer. It is the key to financial and time freedom. But you have to be willing to put in the work. These 6 steps are your roadmap: 1️⃣ Start with leverage and a rising tide First, come up with an actually good idea. Ask yourself the questions laid out in the sheet below. Plus how you can use AI to your advantage here... ↓ 2️⃣ Build for AI search and human trust at the same time In 2026, discovery happens in two places: AI answers and human feeds. You need both. What this actually means: - Your website becomes a source machine AI can understand and cite - Your personal brand becomes the trust layer machines reference - Your content answers customer questions clearly 3️⃣ Create one high-margin product that rides the trend Now anchor your product to the rising tide you identified. The strongest one-person models in 2026: - Cohorts or memberships - Newsletters with paid tiers - Digital products - Software or tools - Templates or frameworks Check out the sheet for guidance on how to pressure test demand before you build... ↓ 4️⃣ Build your marketing funnel (not just content) Forget complex funnels. In 2026, it's three stages: Awareness: Make the right people aware you exist Consideration: Help people decide if you're right for them Conversion: Turn trust into revenue 5️⃣ Use AI to buy back time Use it to: ✅ Draft, edit, and repurpose content ✅ Answer repeated customer questions ✅ Analyse what's working and what isn't ✅ Support onboarding, delivery, and support Don't use it to: ❌ Replace judgement ❌ Hide weak thinking ❌ Scale something that hasn't been proven 6️⃣ Optimise based on your goals The goal of a one-person business in 2026 isn't "more". It's to live a simpler, more fulfilling life. That means: - Fewer products - Fewer platforms - Clear metrics that make sense - Systems that compound quietly - A business that works without constant urgency I've built multiple 8-figure businesses by following these exact principles. And now I teach others the playbook to do the same. If you're serious about building leverage in 2026, You need to be visible where your customers are searching. That's why we built Searchable. It's an autonomous SEO & AEO Growth Engineer that analyses, fixes, And scales your website to drive customers. Learn more and get started for free here: https://lnkd.in/epgXyFmi ---- 📌 If you want a high-res PDF of this sheet: 1. Follow Chris Donnelly. 2. Like the post. 3. Repost to your network. 4. Subscribe to: https://lnkd.in/eUTCQTWb
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Anthony Volpe liked thisUsing the right prompt at the right time can make all the difference in the world. Here are some helpful ones from Adam Biddlecombe. #ai #aihacks # aipromptsAnthony Volpe liked thisYou’re using AI wrong. And it’s costing you hours. Best prompting hacks are hidden. Experts use them. Outputs are insane. Here are 10 prompting hacks you can use on ChatGPT and other LLMs to get to the top 1%. 1. Role Assignment Tell ChatGPT to act as a specific role to shape the tone and output level. “Act as a financial advisor with 20 years’ experience. Explain long-term stock investment strategies.” 2. Specify Output Format Define how you want the answer presented (table, bullets, essay, etc.). “List five Italian dishes in a table with columns for name, region, and main ingredients.” 3. Step-by-Step Reasoning Ask for answers to be broken down into logical steps for clarity. “Explain how solar panels work step-by-step, for a 10-year-old.” 4. Chain of Thought Prompting Ask the model to show its reasoning before giving an answer. “Show your reasoning before giving the final verdict: Is the statement ‘all squares are rectangles’ true?” 5. Force Self-Check Ask the model to evaluate its own answer and recalculate. “Give me the top 3 causes of climate change, then double-check your answer for accuracy.” To know more prompting hacks, Check the infographic below 👇 What other new ChatGPT prompting hack would you recommend adding here? Comment below 👇 Learn AI for free: https://lnkd.in/euYZeAdb ♻️ Share this to help your network use AI
Experience & Education
Licenses & Certifications
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Japanese Language Proficiency Test (日本語能力試験 Nihongo Nōryoku Shiken)
Japan Educational Exchanges and Services (JEES)
Credential ID Level 2 (2nd Highest Level)
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Japanese
Limited working proficiency
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English
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Rubi Cohen
Rubi Cohen
As a B2B tech marketing leader with 15+ years of global experience, I excel in driving rapid demand generation and revenue growth through innovative, out-of-the-box thinking. I specialize in crafting strategic go-to-market initiatives that build strong brands and fuel expansion. My approach integrates creative storytelling with data-driven insights, empowering high-performing teams to optimize performance and exceed growth targets. Embracing a growth mindset and collaborative leadership style, I forge strong cross-functional partnerships that align marketing with product, business development and sales, driving impactful results and enhancing the customer journey at every stage of the funnel. My track record includes significant achievements in the SaaS sector, demonstrating my ability to drive success in dynamic and competitive environments.<br><br>www.rubicohen.com
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