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Igor Bekker shared thisAs a parent, there are few things more exciting than watching curiosity turn into initiative. My 11-year-old has always been into STEM, robotics, and 3D printing. What started as tinkering and experimenting has officially turned into a small side hustle and I couldn’t be more proud. This isn’t just about selling a few 3D-printed book holders. He’s learning how to: • Turn ideas into product concepts • Use AI to generate and refine test models • Prototype, iterate, and improve designs • Think through pricing and basic unit economics • Understand merchandising and positioning • Manage simple logistics and operations • Communicate with customers and handle feedback In other words, he’s getting a hands-on MBA at 11. What I love most is that this isn’t forced. It’s driven by curiosity. Maybe a little forced by the desires to buy a dirt bike. The tools available to this generation are unbelievable. AI, rapid prototyping, global marketplaces. The barrier between idea and execution has never been lower. Max's Shop: https://lnkd.in/etg3k4NY Your support is welcome.
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Igor Bekker reposted thisIgor Bekker reposted thisWe’re making waves this Halloween season with something Orlando has never seen before: the city’s first-ever Haunted Villa inside a resort. 👻 Brought to life by our incredibly talented Immersive Scenic Studios team, every eerie detail of this haunted masterpiece has been crafted to surprise and delight, from scream-worthy décor to killer photo ops and unexpected twists around every corner. And the spooks don’t stop there… our Hallowee-kends also feature family-friendly fun like Boo-it-Yourself Crafts, Flick or Treat movie nights, Character Meet & Greets, Fright Night Fever, and more. 🎬⭐🕺 At Villatel, we’re always pushing the boundaries of what a vacation stay can be, and this season is certainly no exception. Experience it all, now through Nov 2, exclusively at Villatel Orlando Resort! 🎃 https://lnkd.in/eNihFcjF
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Igor Bekker reposted thisIgor Bekker reposted thisAs a hospitality company focused on caring for guests, we couldn't think of a better way to kickstart the new year than by renewing our resolution to care for those in need—especially in our amazing local communities. Check out the active initiatives we're most excited about down below 👇. What's your top New Year's resolution? • After each stay, we collect and carefully store all unopened food and beverages left behind by guests and send weekly donations to the local food bank. • We proudly donate to local organizations bi-monthly packages of clean sheets, terry, and housewares that are in great condition but no longer suitable for guests. • We prioritize supporting local charity organizations in communities in which our resorts are based. Most recently, that includes sponsorships for fundraisers and 5Ks in Melbourne Beach—the home of our new villas at Harbor Island Resort. • Lastly, we've opted to host our annual holiday company get-togethers at charity centers — most recently, a food bank, where the team bonded while packaging boxes of meals and snacks for families in need. ❤️ #giveback #Villatel #community #newyear
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Igor Bekker reposted thisIgor Bekker reposted this🌟 Exciting news! Select villas at Villatel Orlando Resort are now OPEN! Today marks a milestone that we've been eagerly anticipating: the soft launch of our newest flagship destination at the heart of International Drive: Villatel Orlando Resort! In the words of our CEO: “We don’t believe in limiting our challenges. We believe in challenging our limits. That’s why we don’t just stop at offering you a villa or a hotel; we combine the best of both–in the absolute best location.” In this one-of-a-kind retreat, you'll discover your private 4-9-bedroom haven, meticulously designed and serviced to meet upscale hotel standards. With ample space for everyone, you'll feel like you're in your own world, while being at the epicenter of everything Orlando is famous for. Our incredible team members have poured their hearts into making this destination the very best we have to offer, and we are absolutely thrilled to welcome our first guests today! Join us in celebrating the beginning of an unforgettable journey at Villatel Orlando Resort. ✨ #grandopening #newresort #hospitalityindustry #orlandoflorida #visitorlando #Villatel #VillatelOrlandoResort
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Igor Bekker reposted thisIgor Bekker reposted thisReady to be WOWed?! 🤩 Here's a glimpse into our incredible, brand-new villatels at the one-and-only Villatel Orlando Resort on International Drive. Leveraging our trademark designer aesthetic and attention to detail, we're thrilled to offer our guests new iterations of the fabulous decor and custom amenities they know and love, including: 🎥 Theaters 🕹️ Arcades 🧒 Epic themed bedrooms 🏊🏻 Spa pools & patio games 🎱 Game lofts And more! Villas are now OPEN for bookings. https://lnkd.in/e3PbC3dK #Villatel #VillatelOrlando #iDrive #visitorlando #orlandovacations #vacationrentals
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Igor Bekker reposted thisIgor Bekker reposted thisSince its inception, Villatel has built and designed some of biggest, boldest, most amenitized villas in Central Florida. But we couldn't stop there... Today, we're overjoyed and beyond proud to announce the launch of select villas at our one-of-a-kind flagship destination: Villatel Orlando Resort—an entire sprawling, custom-built "Villa Hotel" at the heart of Orlando's International Drive that, upon completion in 2025, will feature 526 stunning, 2-9-bedroom units and ~200,000 square feet of next-level amenities. The resort not only promises unparalleled proximity to Universal Orlando, the future Epic Universe (summer 2025), and Orlando's top attractions & dining just down the road, but also caters to groups of all sizes—with accommodations ranging from 2-3-bedroom suites to 4-5-bedroom villas to 6-9-bedroom estates. 🏡 Bookings for limited units are now OPEN for November 2023 and beyond. Learn more about the resort and be the first to experience it 🤩: https://lnkd.in/eENkMD7x #Villatel #VillatelOrlando #orlando #OrlandoFL #VisitOrlando
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Igor Bekker shared thisIgor Bekker shared thisHOT JOB ALERT! 🔥 We're looking for an experienced hospitality HR professional to join our rapidly growing team as a Recruiter Generalist! This candidate will be passionate about recruitment and will play a vital role in sourcing, attracting, and hiring top talent for our organization. Note: This position is based in our Davenport, FL office and will require some travel within Central Florida. Interested? We hope to hear from you! Apply here: https://lnkd.in/ePd2aCvC #jobalert #VillatelCareers #jobavailable #hiring #recruiterjobs #hiringnow #hotjob
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Igor Bekker shared thisIgor Bekker shared this5 years ago today, Villatel was born. 🎂 Here are 5 cool things that have happened since: 1. We built and designed 125 villatels in Florida's top vacation resorts. 2. We created 150+ custom, totally unique in-house amenities ranging from ninja obstacle courses to ski simulator rooms to indoor treehouses, and more. 3. We began building our own state-of-the-art resort featuring 526 new villas and an amenity center in the heart of Orlando's one-and-only International Drive—launching in Fall 2023. 4. We hired 65+ incredible employees across myriad departments and have plans to reach 100+ by 2024. 5. We opened 3 offices in Miami, Davenport, and Melbourne Beach, Florida. Happy birthday, Villatel! Here's to sharing and celebrating the next 5 years with you, LinkedIn fam. 💙 #Villatel #vacationrentals #birthday #orlandofl #vacationhomes #hospitalityindustry
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Igor Bekker shared thisWe're hiring for Senior Frontend Developer. Remote or Hybrid (Miami, FL) #hiring #frontenddeveloper
Igor Bekker replied to a comment
1mo
Tracy Brinkmann Well said.
When it’s his time, his materials, and his money on the line, the lessons stick.
We’ve already had a few failed prints and design revisions. That’s part of it.
Grit, iteration, and hearing “no” are now in the curriculum.
And I like your suggestion of letting him handle a customer issue end-to-end is a solid next step.
Appreciate the perspective.
Igor Bekker commented on a post
12mo
Magento is a lost leader. Game over. Magento = BlackBerry. The cost of supporting, building magento sites is a bucket with no bottom especially Adobe lack of enthusiasm of support. Small to midsize site spin off Shopify in weeks. Don't even have todo headless Shopify. At this point there's a template out there that fits all needs even if it requires minimal customization. Have to be mentally crazy and grabbing for job security if you're picking Magento. There's 0 business case to go that route.
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Igor Bekker liked thisIgor Bekker liked thisYour Target Audience Profile is Garbage And here is why Most brands are still defining their customers using "Social-Demographics." They think that if they know the age, gender, and location, they’ve struck gold. They are wrong. Dead wrong. Look at these two individuals: – Male – Born in 1969 – Lives in USA – English is a native language – Started career in early 1990s – Author, wrote an autobiography – Living in a luxury estate – Wealthy and financially successful On paper, they are the exact same person. But in reality, one is Marilyn Manson and the other is Matthew McConaughey. If you try to sell the same product to both using the same "Demographic" hook, you will fail. One is the "Prince of Darkness" living in a gothic cocoon; The other is the "Golden Boy" of Texas sunshine and "Greenlights." Why this kills your margins: 🔹 Logic vs. Emotion: Demographics tell you who they are; Psychographics tell you why they buy. Manson buys to provoke; McConaughey buys to enhance his "living." 🔹 Wasted Ad Spend: Targeting "Males, 55, High Income" will put your yoga mat in front of a rock star who hasn't seen the sun in weeks, or your industrial leather boots in front of a guy who only wears flip-flops. 🔹 The "Vibe" Gap: Their values, fears, and daily rituals are 180 degrees apart. Your brand voice cannot resonate with both simultaneously without becoming "beige" and forgettable. The Fix: Move from "Who" to "How" – Identity, not Age: Are they rebels or traditionalists? – Values, not Income: Do they value shock value or wellness? – Environment, not Location: Is their "luxury estate" a dark studio or an open-air ranch? Stop marketing to spreadsheets. Start marketing to humans. If your audience profile allows both a shock-rocker and a rom-com legend to fit in the same box, your box is broken.
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