Articles by Ben
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ABM and Sales - keys to success
ABM and Sales - keys to success
ABM - the buzzword of the moment, and the strategy I have used to great effect before that term was coined. At a large…
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Ben Howell shared thisGreat role on a great team!!!Ben Howell shared thisI don't post here often. But this is worth breaking the silence for. I'm hiring a Content Marketing Manager for my team. I'm looking for a well-rounded content marketer. This role is for someone who can take complex ideas and make them clear, and who thinks about the audience first. Solid paid media and email writing experience is a must, but it's part of a bigger picture, not the whole job. If that sounds like you, the role is linked below. I'd encourage you to apply directly through the posting. And if it sounds like someone you know, I'd be grateful if you passed it along. https://lnkd.in/gGXcM4UhContent Marketing Manager in PORTLAND, Oregon, United States of America | Marketing and Communications at CiscoContent Marketing Manager in PORTLAND, Oregon, United States of America | Marketing and Communications at Cisco
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Ben Howell shared thisTeams no longer trade high cloud costs for noisy false positives!!!! Huge news.Ben Howell shared thisIntroducing Antares: Cisco's family of open-weight security small language models, purpose-built to pinpoint where known vulnerabilities exist in a codebase. Two models, Antares-350M and Antares-1B, are live on Hugging Face now. In benchmark testing, they outperform many larger closed- and open-weight models at a fraction of the cost. And they're compact enough to run locally, so sensitive source code never has to leave your environment. Why this matters: vulnerability triage is expensive, slow, and resource intensive. Those costs fall hardest on the teams that can least afford them: universities, research institutions, nonprofits, and public-sector groups maintaining critical software. Antares helps democratize AI-assisted security for all. Antares is one part of a broader Cisco effort to make AI in security measurable, governable, and genuinely useful for defenders—alongside the Foundry Security Spec and CodeGuard. Explore the models and read the new Vulnerability Localization Benchmark: https://lnkd.in/gPgWRwrT
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Ben Howell shared thisI'm attending Glasswing: Mythos demands a new model for infrastructure. Join me on May 28 - you should too!Ben Howell shared thisYou've seen the tip of the Mythos iceberg. We'll show you what's beneath it. Frontier models like Anthropic’s Mythos and OpenAI’s GPT-5.5-Cyber are changing what defenders and attackers can find, connect, and act on. Cisco has seen what this shift means for the infrastructure the world runs on. We need a new operating model for resilient infrastructure - and we need it in months. Get a unique perspective from the center of critical infrastructure and leave with a clear resilience action plan in the era of AI-speed risk.
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Ben Howell shared thisBoom!!!! Congratulations to everyone involved in this stellar showing.Ben Howell shared thisWe are proud to be named a Leader in the 2026 Gartner® Magic Quadrant™ for Enterprise Wired and Wireless LAN Infrastructure. As organizations prepare for AI, the network has never been more critical. Our unified approach simplifies operations with AgenticOps and provides the high-performance foundation you need for the AI era. Gartner recognized us for: ✅ Ability to Execute ✅ Completeness of Vision
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Ben Howell shared thisI'm attending The Evolving AI Conversation. Join me tomorrow!!! There are some incredible statistics around AI and it's impact on your career - I am excited to hear all about it live. Please join me!Ben Howell shared thisThe Evolving AI Conversation Join us for an exclusive live-panel discussion on how Artificial Intelligence is acting as a career catalyst for those who truly lean in.
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Ben Howell reposted thisBen Howell reposted thisFor more than 70 years, AI has evolved through waves of innovation; symbolic systems, machine learning breakthroughs, and now generative and agentic technologies. What’s changed isn’t the existence of AI - it’s the speed and scale of adoption. Today, organizations are navigating real tension: how to unlock meaningful impact with AI while managing expectations, building new skills, and earning trust from their workforce. That’s why this moment matters more than ever. The Female Quotient, in partnership with Cisco, is spotlighting visionary women who aren’t just adapting to AI, they’re architecting what’s next. I'm so thrilled to announce the launch of Leaders in AI! Immense gratitude to Carrie Palin, Ana Villegas, Ben Howell, Chloe Crago, and the incredible teams at Cisco and The Female Quotient who brought this vision to life. These leaders have guided their organizations through multiple tech revolutions, and now they’re shaping AI-ready cultures with boldness, clarity, and care. The result is a future of AI that’s not only fast, but thoughtful, ethical, and deeply human. Because progress isn’t just about what technology can do - it’s about who’s leading it. Check out the full campaign here: https://lnkd.in/eNXBSZ_k
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Ben Howell reposted thisBen Howell reposted thisJoin us live for our morning agenda of this year’s Cisco AI Summit, featuring unfiltered fireside chats with executives from OpenAI, World Labs, Figma, Box, and so many more. Hosted by Chuck Robbins and Jeetu Patel, the Cisco AI Summit brings together the world’s most influential leaders to tackle the toughest AI questions, confront unforeseen challenges, and bring clarity to an AI-led future. You’ll hear exclusive insights into where AI is really headed—and what you need to do now to stay competitive in an AI-first world. View the full agenda of the event here: https://lnkd.in/gvkr8jvw
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Ben Howell reposted thisBen Howell reposted this🚀 We're looking for someone exceptional to join our team as Director of Operations, Office of the CMO! If you’re someone who loves orchestrating executive operations, we’d love to hear from you. You'll serve as the operational backbone of our Marketing Senior Leadership Team—owning strategic prioritization, cross-functional coordination, leadership team operations, and building AI-first systems that help us operate at peak performance. If you're energized about building processes and systems that create clarity and accountability, apply directly at the link below. https://lnkd.in/gKFRKejGDirector Operations in Austin, Texas, United States of America | Business Development and Strategy at CiscoDirector Operations in Austin, Texas, United States of America | Business Development and Strategy at Cisco
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Ben Howell reacted on thisBen Howell reacted on thisCongratulations to Stephanie Buscemi on her new role as Chief Marketing Officer at Google Cloud! Stephanie has had a front-row seat to some of the biggest shifts in technology. She previously served as CMO of Salesforce, leading a global marketing team of 1,700 people, and most recently as CMO of Confluent, where she helped grow the company and show businesses how they could use data as it’s happening, rather than waiting to analyze it later. At Google Cloud, she’s taking on AI and will lead marketing as the company works to help businesses move from experimenting with AI to actually putting it to work.With women making up only about 12% of the cloud computing workforce globally, I’m thrilled to see a woman with Stephanie’s experience helping lead what comes next in AI. Stephanie, what an exciting moment to step into this role. I can’t wait to see what you do with it! The more women we see in positions of influence, the more we normalize what leadership looks like. Subscribe to the FQ Newsletter for more #InsideTrack: https://lnkd.in/gnMKEyrT
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Ben Howell reacted on thisLast week, in partnership with The Female Quotient, Cisco brought together senior marketing and business leaders from finance, tech, and media for a full day of building with AI, guided by executive AI coach Natalie Lambert. I keep coming back to the same idea: the marketing teams that win the AI era will be the ones that know what to keep human. We turned one-off AI experiments into repeatable workflows, AI doing the repetition, people still deciding what the workflow is actually for. We hold ourselves to the same standard at Cisco - AI does the work faster, people still make the call. We shared some of our own use cases too. Our recent campaign film ran through AI from early renderings to final iteration cycles, and it cut our production timeline significantly. Every creative decision was still ours to make. We use AI to plan campaigns, target audiences, and read performance signals in real time. We built a tool that turns one piece of content into a dozen formats, video into blog, blog into social, in a fraction of the time it used to take. AI moves faster. The decisions still come from us. Every leader left with a new skill to try Monday morning. Thank you to Talia Bender Small and the FQ team for making the day happen. The women in that room are already leading in AI. Now it's about giving them more space to lead.
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Ben Howell liked thisBen Howell liked thisGSX (Global Sales Experience) - Cisco's premier annual gathering of sales, engineering, and leadership teams - was a powerful reminder of how uniquely positioned Cisco is to lead in the AI era. Enterprise leaders today aren't looking for AI hype; they need answers to critical architectural hurdles. As organizations operationalize frontier AI, they face immediate bottlenecks around compute density, high-throughput network fabrics, data sovereignty, and security exposure. Cisco directly solves these challenges by delivering the low-latency infrastructure, pervasive telemetry, and end-to-end resilience required to scale AI workloads safely and reliably. What stood out most across the keynotes and deep dives was our proactive approach to cybersecurity in an AI-first world - specifically around securing autonomous AI agents, protecting distributed data pipelines, and embedding zero-trust controls directly into the network layer. Beyond the technology, there is truly no substitute for face-to-face connection. A major highlight for me was connecting in person with our marketing leaders and peers from around the world, as well as spending quality time with my own incredible team. These conversations brought our global strategy into sharp focus. Cisco isn't just ready for AI - we are building and securing the foundational backbone that makes enterprise AI possible. I am coming away energized to translate this momentum into our global integrated marketing programs! #Cisco #GlobalSalesExperience #AIReadiness #FrontierAI #Cybersecurity #SecuringAIAgents #EnterpriseAI #OneCisco #MarketingLeadership
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Ben Howell reacted on thisBen Howell reacted on this"Is AI going to take entry-level jobs?" I get asked this question a lot. I try to reframe it as "How are we preparing people for the future of work?" At Cisco Marketing, we’re announcing an extension for our full-time recent college graduates program (Amplify) to 2 years because we believe experience, judgment, and adaptability matter more than ever in an AI-powered world. AI can help us move faster and take care of repetitive work. But the things that make great teams, like curiosity, creativity, and good judgment, will matter more than ever. If you’re graduating between now and August 2027, keep an eye out. Amplify applications open in October on our Cisco website and we hope you'll join us.
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Ben Howell reacted on thisBen Howell reacted on thisA few weeks ago, I wrapped up my second summer at Cisco as an Amplify Marketing Intern, and I could not be more grateful for the opportunity to return to such a wonderful company. This summer, I was lucky enough to intern on the Splunk Executive Customer Experience (ECX) team within the broader customer lifecycle marketing organization. This experience provided me with countless opportunities to think outside the box, broaden my network, and make an impact through my work. One of the key projects I took on was supporting my team with the planning and execution of .conf+, an executive experience at the Splunk .conf 2026 user conference. I created and maintained the executive lookbook, a deck providing a high-level overview of 150+ .conf+ attendees to support targeted customer engagement. Alongside my work within the ECX team, I collaborated with three of my fellow interns to develop and pitch AI-augmented workflow solutions to 300+ marketing stakeholders. Getting to dive into impactful work and learn through experience was a valuable opportunity that I am incredibly grateful for. One sentiment that is consistently echoed at Cisco is appreciation for its tight-knit, supportive culture. After two summers here, I can attest that the people truly do make the place. I cannot thank my wonderful manager Helen Pitts, CCP enough for the wisdom and guidance she shared with me throughout the summer, it was her support that allowed me to step out of my comfort zone and challenge myself in my endeavors. I would also love to thank my amazing mentors JoAnn McKay, Jenifer Barton, Isha Gupta, and Ella Layn for their insights and unwavering support. I will never run out of praise for the Amplify program and the amazing managers behind it: Sandra Dubose, Erin Tresmontan, and Shonya Brathwaite, who take it upon themselves to make the internship experience the best it can be. As I begin my semester abroad in London and enter my junior year at UCLA, I can’t wait to take all that I have learned with me. So excited for what’s next!
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Ben Howell reacted on thisSo proud of the ServiceNow Brand Media team and the Fortune team who brought this partnership together! This is not just a sponsorship but a deep integration between our two companies, with ServiceNow powering a consequential Fortune list which highlights AI readiness. A robust integrated marketing program kicked off by the Brand media team connecting the dots between our Brand strategy, corporate narrative and research. Special mention to our partners at Dentsu for making it all happen alongside us. Congrats team! Elizabeth R Jonathon Gonzalez Jonathan Vu Megan Bauer Monica SemblerMonica Sembler Laura PriorLaura PriorBen Howell reacted on thisEverything is either brand building or brand subtracting. This is brand building. For the second year, ServiceNow partnered with Fortune on the AIQ 75, ranking the companies actually putting AI to work and delivering measurable results. We didn’t just sponsor the list. Fortune built the methodology on the foundation of our Enterprise AI Maturity Index. (Link below.) Our research. Our thinking. Their platform. And 81% of the companies on the list are ServiceNow customers. That’s thought leadership. Don’t just tell people what you think. Create something useful. On October 1, my colleagues Holly Briedis and Paul Fipps will be at the Fortune AIQ 75 Summit at the NYSE talking about what separates AI experimentation from real business impact. Tune in to LinkedIn on October 1 at 2:30 p.m. ET. https://lnkd.in/gfj3wRKe
Experience & Education
Languages
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Spanish
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Organizations
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Google B2B Technology Leadership Council
Council Member
- PresentThe Google B2B Technology Leadership Forum is a group of Senior B2B marketers from companies like Salesforce, Intel, CA, Cisco, Rackspace, Adobe, etc. The goal of the council is to set the North Star for B2B marketing across all channels and tactics, understand and learn from the best minds in the business in a neutral setting. The council is at the front edge of MarTech, trends and challenges facing Marketing in the B2B world today. I am honored to be a part of it.
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AMA, AA-ISP, Rotary International
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Sapna Capoor
Upgrading storage infrastructure involves more than simply swapping outdated technology for the latest models. Understanding the business value of enterprise storage solutions is essential for delivering the speed-to-value that C-level executives need to support significant IT expenditures. Check out the latest blog by CMO Eric Herzog to discover how to persuade the CFO to approve a substantial investment in enterprise storage technology. https://okt.to/W4ALFu
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