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Co-Founder & CEO of sproos!, building bathroom products for the next…
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3 Key Bathroom Design Trends to Look for in 2024
3 Key Bathroom Design Trends to Look for in 2024
This past June marked the 28th edition of the Kitchen and Bath China Fair in Shanghai, one of the leading design fairs…
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Benjamin Fix shared thisMaybe the future of customer service is… the telephone. A few months ago, we gave sproos! customers a phone number where they can talk to an actual person. No phone tree. No AI pretending to be human. Just someone from our team picking up. And customers are calling. The best part? We’re learning so much: why they’re changing their shower, what confused them during installation, which colors they love—and sometimes, just having a good conversation. I believe owning the customer experience is a huge opportunity for smaller brands. Great experiences are remembered and shared. Over time, those interactions build real brand equity—and that can become a competitive advantage. As more brands automate customer interactions, maybe there’s an opportunity to go the other way: More human, not less. Big shoutout to Sherley Dosman , Cecile Scius and Thomas Escher for setting this up and making it work every day. Thanks Julia Waldow and Modern Retail for featuring sproos! and telling the story.Benjamin Fix shared this🤖 If you're like me, you've spent a lot of time on the phone with companies' customer-service departments, saying, "SPEAK TO OPERATOR!" In the last few years, AI agents have taken the lead in this process, mostly for cost-cutting purposes. But shoppers are getting fed up about talking to a robot, and brands are paying attention. In today's Brands Briefing, I spoke to brands doing something a bit novel these days: having humans answer the phone. It's proving valuable for relationship-building and even sales, and it's helping brands stand out in this era of "AI fatigue." Thanks so much to sproos!'s Benjamin Fix, Made In's Lindsay Jackson, Trade Coffee's Jessica Crystal, and Lia Haberman for chatting with me for this piece! ��� https://lnkd.in/gcBZS5T4Brands Briefing: Customer-service phone lines are getting a second look thanks to AI fatigueBrands Briefing: Customer-service phone lines are getting a second look thanks to AI fatigue
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Benjamin Fix shared thisHello global plumbing friends! If you’re planning a trade show or looking to enter or expand in the European showroom business, I can highly recommend Christian. Christian and I worked together for many years. We built numerous showrooms across the UK and worked together on our V+B booths for ICFF and KBIS — lots of great memories and, more importantly, great successes! After 25 years at Villeroy & Boch, Christian has now started his own consulting business. He is an absolute expert in booth and display design + full project management. He knows the plumbing and showroom world like few others, is incredibly creative, and has an amazing network across the industry. If you have a project coming up, definitely talk to Christian!Benjamin Fix shared thisMein neuer Weg hat einen Namen: SONN-TAG.de. Heute freue ich mich, Ihnen SONN-TAG.de vorzustellen. Als selbstständiger Innenarchitekt und Berater unterstütze ich Unternehmen dabei, Marken im Raum erlebbar zu machen und individuelle Innenraumprojekte zu entwickeln und umzusetzen. Dabei bringe ich mehr als 25 Jahre Erfahrung in Innenarchitektur, Markeninszenierung und internationalem Projektmanagement ein – verbunden mit handwerklichem Hintergrund und langjähriger Führungserfahrung. Was ich für Sie tun kann: • Konzepte für Messen, Ausstellungen, Showrooms, Retail und Hospitality • Beratung, Innenarchitektur und räumliche Markenkommunikation • Projektmanagement sowie Steuerung von Dienstleistern, Budgets und Terminen • Projektbezogene Führungsunterstützung und Interim Management Ob erste Idee, konkrete Planungsaufgabe oder Unterstützung in einem laufenden Projekt: Am Anfang steht für mich das genaue Zuhören. Was ist Ihnen wichtig? Welche Vorstellungen haben Sie und was möchten Sie erreichen? Daraus entwickle ich gemeinsam mit Ihnen ein stimmiges Konzept und begleite die Umsetzung – mit dem Ziel, Ihre Ideen Realität werden zu lassen. Ich freue mich auf neue Projekte und auf die Zusammenarbeit mit bekannten und neuen Wegbegleitern. Wenn Sie denken, dass ich Sie unterstützen kann, melden Sie sich gerne. Ich freue mich auf Ihre Anfrage – und ebenso über Empfehlungen in Ihrem Netzwerk. Christian Sonntag SONN-TAG.de #Innenarchitektur #Markenräume #RetailDesign #HospitalityDesign #Projektmanagement
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Benjamin Fix reposted thisBenjamin Fix reposted thisCNN Underscored just made it official: basic, bare-minimum showers are a thing of the past. Personal, spa-worthy showering is here to stay. Their Editors tested dozens of showers in their homes, and only 3 came out on top - with sproos! scooping the honor of best handheld shower! What they loved? The intention that we pour into every one of our designs: Filtered water that promotes hydrated hair and skin ✅ Statement decor that shines, not just barely-there fixtures ✅ A pause button to prevent water waste ✅ 3 spray settings to mist, rinse and lather, however you like ✅ Huge thank you to Rachel Quigley, Gareen P. and the CNN team for putting our Vitamin C set through its paces and sharing your thoughts! https://lnkd.in/eCQREtQvWash the day away with the 3 best shower heads we tested | CNN UnderscoredWash the day away with the 3 best shower heads we tested | CNN Underscored
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Benjamin Fix shared thisFull circle moment. Earlier this year, we had the opportunity to present at BASTA - an organization that supports first generation college students. A particularly personal subject for me, a first gen student myself. Shortly after, we started working with interns from the program. Today, we’re excited to welcome our first full-time hire from that journey. Sherley, we’re so excited to have you on the team. Your energy, curiosity, and drive have already made an impression!Benjamin Fix shared thisOne of the best investments we've made this year? People. A few months ago, Sherley Dosman joined sproos! through the BASTA Project, working with us part-time while completing the program. Today, we're thrilled to share that she's officially joined the team full-time. BASTA helps first-generation college students take the first step in their careers by connecting them with employers who are invested in their growth. Sherley is exactly why those opportunities matter. From day one, she brought curiosity, initiative, and a willingness to jump into everything from operations to marketing. As the months went on, it became clear she wasn't just contributing to the team, she was becoming an essential part of it. We're incredibly excited to have her continue growing with us. A huge thank you to the team at BASTA for creating pathways that connect exceptional talent with companies like ours. We hope this is the first of many hires through the program! Welcome officially, Sherley!
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Benjamin Fix shared this🚿 We’re hiring! We’re looking for a Brand & Marketing Manager to join sproos! and help build the bathroom brand that people actually get excited about. If someone amazing comes to mind, we’d love an introduction. Some of our best hires have come through our network, so please help us spread the word!Benjamin Fix shared thisSproos is growing like crazy, which means it's time to expand our team! We're searching for a Senior Brand and Marketing Manager to own the execution layer across GTM, creative operations, agency oversight, and shoot production. This person will report directly to me with lots of collaboration across our leadership team. Sproos is at an inflection point. We're growing faster than we ever have, our brand has real momentum, and the person who steps into this seat gets a front row seat to all of it! This isn't a "maintain what's already been built" situation. This is a "help us build what's next" situation, and there's a lot of next. We're not looking for someone who waits to be told what to do. We want bold taste, a genuine POV, and the grit to take initiative rather than ask permission. If you have strong opinions about what great brand marketing looks like and the drive to execute on them, you're going to love it here! A few things I'm specifically looking for: strong brand instincts, an ability to take big calculated swings, great writing, and someone who has managed multiple agency partners at once without letting the brand drift. We're a remote company with a preference for California and New York candidates. The comp range is $100,000 to $150,000 base, plus bonus and equity. If this sounds like you or someone you know, drop a comment, send me a DM, or check the link in the first comment to apply directly. I'd love to connect! ⬇️
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Benjamin Fix shared thisThis week, our long-term partner RUNNER (XIAMEN) CORP. invited me to deliver a two-hour session on doing business across cultures—covering business etiquette, building long-term relationships, and the differences between pitching in Europe (especially Germany) and the U.S. While I hope the audience found it valuable, I probably learned even more from the outstanding Q&A. One insight stood out: trust is built differently across cultures. In China, trust often starts with the relationship—getting to know each other, sharing meals, and building personal connections. In Germany, trust is more often earned through preparation, attention to detail, quality, punctuality, and consistently delivering on your promises. Neither approach is better—they’re simply different ways of building trust. Understanding these differences is what turns cultural diversity into stronger partnerships.
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Benjamin Fix reposted thisBenjamin Fix reposted this🏳️🌈 Silence Is Not an Option. These photos were taken at Berlin Pride, a place filled with joy, friendship and the simple freedom to be yourself. It is heartbreaking that such a day was overshadowed by a horrific attack. Today, we mourn with the victims, their families and everyone affected. We should take the time to grieve. But silence has never protected freedom. People standing together have. Standing up for LGBTIQ+ rights is not just about one community. It is about defending the values that define an open society: freedom, tolerance, equality and respect for every human being. Today we mourn. Tomorrow we stand together. Because hate must never have the final word. 🏳️🌈Love is stronger than hate. 🏳️🌈Equality is not negotiable. 🏳️🌈Freedom belongs to all of us. #BerlinPride #CSD #Pride #LGBTIQ #HumanRights #Freedom #Tolerance #Equality
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Benjamin Fix shared thisOne of my favorite videos: It shows something that often gets overlooked in product development: You don’t always have to start from scratch. At Runner Group, there’s an extensive library of pre-developed shower spray patterns - ready to be used and adapted. For brands and product teams, this means faster time to market, lower development costs, and the ability to focus on what really differentiates the product. Smart building blocks > reinventing everything. Proud to be working with one of the best OEM partners in the shower space. Thank you Runner for the partnership over the years.
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Benjamin Fix shared thisOne of the most underrated things about PR? It tells you what your product actually is, not what you think it is. Every time sproos! gets featured, we look beyond the headline and ask: what are editors actually picking up on? We were recently featured in Apartment Therapy Media, and filtration barely got a mention. Instead, the editor talked about: • the feeling of upgrading your whole shower • renter-friendly, no-drill install • color and design actually mattering in a bathroom • the everyday stuff - cleaning, pets, flexibility • still loving it a year later We don't see that as a miss, but a valuable signal. It tells us where to go next, and where we can refine: → lead with the experience, not the specs → position it as a lifestyle upgrade, not a plumbing product → show real life, not technical claims PR isn’t just reach. It’s real-time feedback on how your brand lives in the wild - and whether people feel what you built. Thank you, Britt Franklin for giving us this amazing piece of feedback. https://lnkd.in/dCs-ntMKThis Brilliant Shower System Adds Instant Bathroom Storage Out of Thin AirThis Brilliant Shower System Adds Instant Bathroom Storage Out of Thin Air
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Beautiful recap, Max. What a year! Now back to work ☺️!!
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Benjamin Fix liked thisBenjamin Fix liked thisIt’s time the world accepts this shit! … be fucking happy and don’t give a fuck about judgement .. only you know you
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Benjamin Fix liked thisBenjamin Fix liked thisToday is the day – and honestly, I can't wait. 🚀 For the fifth time, the IONOS Summit opens its doors: today, September 30, at the Estrel Berlin. Five years in which we haven't just called for digital sovereignty – we've built it, together with our partners. This year, we're taking it one step further: agentic AI on German cloud infrastructure, live and in real business processes. Proof instead of promises. Our motto says it all: "Your data. Your rules. Your AI." A big thank you to the IONOS event team, who have been working towards this day for months, and to all the speakers and partners shaping it with us. Looking forward to reunions, new faces and great conversations. See you in Berlin! #IONOSSummit #DigitalSovereignty #AI #SovereignCloud
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Benjamin Fix reacted on thisBenjamin Fix reacted on thisBig news for our US sales organization! Robert Downie MBA has joined GF Building Flow Solutions Americas as Vice President of Sales (US), effective Sept. 21, 2026. Bob brings more than two decades of experience across the building products and plumbing industries to the role, with a career spanning leading brands including American Standard, Delta Faucet, Grohe, and Duravit. Throughout his career, Bob has led teams and built customer and channel relationships across the industry. At GF, he will focus on advancing our US sales strategy, strengthening customer partnerships, and supporting continued growth across the business. We’re excited to welcome Bob to GF Building Flow Solutions Americas and look forward to the experience and perspective he will bring to our team! Read the full announcement: https://lnkd.in/dj4tTvfi
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Benjamin Fix liked thisBenjamin Fix liked thisPretty proud to see the Caraway Home Coffee Maker land in Forbes this week. Our team at Alquemy led the development of the plastic-free water path (among many other things), and I'll be honest, it was one of the harder problems we've taken on. Pull apart almost any drip coffee maker and you'll find plastic everywhere the hot water goes. The tank, the tubing, the shower head, the basket. Those parts are plastic for a reason. They're cheap, easy to mould, and forgiving. Take them out and you have to rethink the whole machine So that's what we did. Glass for the water tank. Stainless steel from there through the shower head and into the brew basket. Every change created a new problem to solve, and the only way through it was building it, testing it, and building it again. We went through dozens of rounds of prototypes. Some worked. A lot didn't. Each round taught us something about sealing, heat, flow, or how the parts actually get made at scale, and that fed straight into the next one. It was true R&D, the kind that doesn't show up in the final product unless you know where to look. Huge credit to the team for sticking with it, and to Caraway for backing an idea that was easy to say and very hard to do. Now go make a coffee. https://lnkd.in/ge8sJxpp
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Benjamin Fix liked thisBenjamin Fix liked thisEurope’s Car Density Map Is Really a Map of How Europe Moves Italy has 701 passenger cars per 1,000 inhabitants. Luxembourg has 680, Cyprus 670. Germany, despite being Europe’s automotive industrial powerhouse, sits at 591. At first glance, this looks like a ranking of Europe’s appetite for cars. Stay with the numbers for a moment, though, because the map starts telling a rather different story. Car density is less about how much a nation “loves cars” than about how mobility has been organised over decades. Income matters, certainly. So do taxation, settlement patterns, public transport, geography, household structures, company car systems, commuting patterns, even how long vehicles remain in service. Italy’s 701 is the highest figure in the EU, while the EU average is 570. Estonia reaches 633, Czechia 609, Slovenia 596. France stands at 580. Further north, Sweden records 472, Denmark 479, Finland 494. That geography deserves a second look. Luxembourg combines very high incomes with a tiny resident population plus an unusual cross border economy. Cyprus has an island mobility system without a railway network. Italy combines major metropolitan centres with thousands of smaller towns where a private vehicle can remain difficult to substitute in daily life. Sweden complicates the picture nicely. Huge distances do not automatically create exceptional car density. Denmark sits lower still. Infrastructure, taxation, urbanisation, viable transport alternatives, household economics, all leave fingerprints on the fleet. There is another wrinkle: these figures describe the installed fleet, not today’s car market. The EU27 had roughly 256 million passenger cars on its roads in 2024, 1.4% more than a year earlier. Electrically chargeable cars represented 3.7% of that fleet. New registrations are moving considerably faster. Battery electric cars accounted for 17.4% of EU new car registrations in 2025. The distance between fleet and flow is commercially fascinating. Registration data can change direction quickly. A national vehicle parc cannot. Cars bought ten or fifteen years ago still create demand for maintenance, insurance, tyres, spare parts, fuel, parking and eventually replacement. The automotive economy has a very long memory. There is a quiet paradox here too. High ownership density does not necessarily imply high new car demand. An ageing fleet can produce many cars per inhabitant while replacement cycles remain slow. Equally, rapid EV adoption among new registrations does not make the cars already travelling Europe’s roads electric at anything like the same speed. So Italy’s 701 should not simply be translated as “Italy loves cars.” It is a footprint left by decades of infrastructure, policy, prosperity and habit. Geography appears in it. Tax policy does too. Urban planning leaves its mark, as does the speed at which households replace expensive durable goods. Source: ACEA, Vehicles on European Roads 2026. Graphic: World Wide Mobility
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Benjamin Fix liked thisBenjamin Fix liked thisWhen you work for a Home Depot owned company, you gotta get your son a Home Depot Halloween bucket, right? 😃
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Benjamin Fix liked this🙌🙌🙌Benjamin Fix liked thisThe 2026 "Back-to-School PD Training Tour" has been an incredible adventure and learning curve. From Northern California to South Florida, then a first-time stop in Minneapolis, MN, continuing through DC, MD, NJ, CT, and NY, and ending in the heart of Manhattan. Hundreds of educators explored firsthand how to observe and learn from children if we acknowledge them as "creators of knowledge." My biggest takeaway from the 20+ trainings held between August and September is that, nationwide, in infants' households, tummy time has dropped sharply, causing a mind-blowing increase in child-to-parent co-dependence. Early childhood educators asked how to support independence, child-guided discoveries, autonomous initiatives, and ideas. In the trainings, they found the answer: pause focusing on skills (things we teach children), and start seeing, encouraging, observing, and assessing competencies (things children can learn by themselves). How? Start honoring each Child's sensory and motor abilities, balance, muscular vibrations, and discovering their voice, possibly by staying on the ground as long as possible. Here are some of the training session photos and videos that school administrators kindly shared with me. I will publish more as more footage comes in. Have a nice weekend! ❤️ #ECE #Sensory #Learning
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Benjamin Fix liked thisBenjamin Fix liked thisSometimes Big CPG just gets what the people want A giant Capri-Sun Thank you Todd Kaplan and Kraft Heinz for listening to my demands.
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Benjamin Fix reacted on thisBenjamin Fix reacted on this"Whoa, where did you find this?" That's the reaction BuzzFeed built a whole bathroom roundup around. It's also the reaction the sproos! shower has been earning for years. Showerheads usually blend into the bathroom. Ours doesn’t, and that’s by design. The color, the features and whole look of sproos! get built in the open, with our community weighing in on our colorways and telling us honestly what's working and what’s not before anything ships. The result: a shower people recognize instantly, whether it's in someone's bathroom or on their feed. Bathrooms have been beige for long enough, and sproos! is what happens when you build a shower system with the people who actually use it. BuzzFeed called it "ridiculously popular." We call it unbasic. Thank you Negesti Kaudo for featuring us! https://lnkd.in/eARTcCVg31 Things For Your Bathroom That’ll Make Guests Go, “Whoa, Where Did You Find This?”31 Things For Your Bathroom That’ll Make Guests Go, “Whoa, Where Did You Find This?”
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Assistant Teacher
Schule für Körperbehinderte Offenburg
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Villeroy & Boch: Play with Clay
Task: Create an on- and offline brand experience that promotes ceramics in an unexpected but creative way to gain recognition during the ICFF design show in New York.
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English
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Isabel Schmid
Philipp Huber describes in detail the colour analysis of hemp hurd. You can read in his text that: "The influence of retting on hemp fiber is widely known and has has been the subject of numerous studies. Less is known about the influence of retting on hemp hurd." Increasing retting leads to softer, finer, but weaker hemp hurd, while lighter retting preserves strength and structure. Colour analysis can be used as a simple, fast, and non-destructive indicator of retting progress. It would be valuable to hear from practitioners about the key quality criteria for hemp hurds used in bio-based composites and construction materials, and, on the other hand, for applications such as insulation and animal bedding. Thanks to H.-J. Dr. Gusovius for providing the samples.
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