About
Snacking-obsessed entrepreneurial minded…
Experience & Education
Licenses & Certifications
Honors & Awards
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William H. Hager Award for Outstanding Marketing Skills
Franklin & Marshall College
Awarded for outstanding marketing and business skills.
Organizations
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Phi Sigma Pi
Historian
-- Teach, make and preserve the history of Zeta Beta; - Recognize Founder’s Days at the National and Local level; - Collect and maintain accurate contact information for each member of Zeta Beta and; - Be a voting member of the Executive Board.
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Environmental Action Alliance
Treasurer
-• Managed the club's money and request funds from other student organizations. • Created a budget each semester and submit reallocation and special allocation requests when necessary.
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Hillel
Social Chair
-• Plans and implements social events and manages all aspects of T-shirt design, orders, and distribution.
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Earthplace, Harbor Watch Program
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-• Collected and analyzed samples for fecal coliform bacteria from specific sites along the Saugatuck River and feeding streams. Presented results to senior scientific staff on a weekly basis.
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Claret Graziani
The DTC era didn’t end because CPMs went up. It ended when too many brands confused distribution with a moat. I’ve been watching what happens when a company gets forced into a corner. Hims & Hers is a clean example right now: they leaned into a compounded GLP-1 pill, hit immediate regulatory pressure, and ended up in a very public clash with Novo Nordisk. The interesting part isn’t the headline. It’s what they do next. Instead of trying to “outspend” the setback, they’re moving upstream into diagnostics and preventative care, including a $689 multi-cancer blood test offered through their platform. That’s not a random product expansion. It’s a positioning shift from selling a SKU to owning a longer journey, with higher stakes, more trust, and more operational depth. In 2026, if your advantage is just a slightly better formulation or a prettier box, you’re exposed to forces you don’t control: regulation, platform changes, and whoever is willing to buy the feed harder this quarter. When I look at competitor moves, I treat them like an X-ray. A forced retreat shows where the market is tightening. The next bet shows where leverage will live. Moats are being built with infrastructure and problem depth, not ad accounts.
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Vitor Bellote
AI that understands advertising context like a brain 🧠 In this interview, Grego Martínez, SVP of Product at Seedtag, speaks with Andy Plesser, CEO at Beet.TV, about how innovations like network-level analysis & embeddings are taking contextual advertising beyond simple keyword matching — paving the way for neuro-contextual AI. “We discovered that with new technologies like embeddings, we could train a system in something way more complex: understanding context like a brain. This is where neuroscience meets contextual,” Grego shared. Watch the full interview: https://lnkd.in/d9jADstA #AdTech #NeuroContextual #AI
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Charlie Weiss
Our 4th annual NFL TV Outcomes Report is live, and the headline number should get every brand's attention. The average regular-season NFL ad delivered the impact of 73 primetime spots, up 15% year over year. The average Super Bowl spot: 1,455. Pharma took the top two advertiser slots and three of the top five, running 95% more effective in NFL than in primetime broadcast and cable. AI brands showed up in force, with Microsoft's Copilot spot driving 667% more engagement than the average regular-season ad. And we measured NFL sponsorships against outcomes for the first time: 1,443 units, 139 brands, 79 games, with halftime studio segments landing 198% above the average sponsorship unit. Every one of those is a decision waiting to happen. Which is why EDO's outcomes data now sits inside the Tradedesk for seamless activation, where brands and agencies can benchmark against their category and act on it in the same workflow where they're already bidding on CTV. Critical insights and measurement against publishers and marketers often largest single investment. Full report at edo.com/nfl-ads.
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