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Brianna Bitton reposted thisBrianna Bitton reposted thisWomen’s health didn’t just need new products. It needed a shift in how we talk about it. Grateful to see Brianna Bitton and I's story shared in Forbes by Megan J Bruneau, M.A. Psych, and to everyone who has been part of this journey. At O Positiv Health, our belief from day one was simple. Women deserve products built around their biology and real needs. That means grounding what we do in credible research and creating space for education and real conversations. The first few months of 2026 have been incredible. The momentum inside O Positiv Health and across the women’s health category is building in a meaningful way. When Brianna Bitton and I started there were very few brands willing to push these conversations forward. Seeing the broader shift happening across the market today is incredibly exciting. We are proud our team helped open the door. Article: https://lnkd.in/gj8xsify
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Brianna Bitton shared thisThis report means everything to me. The State of the Vagina Report exists to give women a voice, put our experiences at the center of research, and push women’s health forward in a real, meaningful way. We listened to thousands of women, and what they shared is powerful, validating, and long overdue. I’m so proud of what the O Positiv Health team has created and even more inspired by the work still ahead. Read it, share it, and join the conversation women deserve to be having.Brianna Bitton shared thisThe State of the Vagina Report: A Ground Breaking Look at Women’s Health, by O Positiv Health After surveying thousands of women across the U.S., one thing became unmistakably clear: women are still navigating their bodies in a healthcare system that offers too little education, too few answers, and not nearly enough trust. This first-of-its-kind report exists because silence, stigma, and misinformation still shape the way women experience their health through every stage of life. Here’s a sneak peek of what we learned: • 60% of women were never taught about the vagina in school • More than 70% have never received menopause education • 60% don’t trust their OB/GYN, and 68% skip annual visits altogether • 96% are unable to name the phases of the menstrual cycle • 74% say menopause negatively impacted their careers • 22% feel uncomfortable even saying the word vagina out loud Together, these knowledge gaps reveal a system that has consistently undereducated and underserved women’s health concerns, often leaving women to rely on unverified information to understand their own bodies. The 2026 State of the Vagina Report was created to bring clarity, honesty and validation to the female experience. It’s a data-backed examination of vaginal and sexual health, hormones across life stages, menstruation, menopause, pregnancy, and the healthcare experiences that shape women’s everyday lives. At O Positiv Health, we believe progress in women’s health starts with prioritization, and calls for education, evidence-based guidance, and conversations that are long overdue. This report is our way of putting the data behind what women have known all along—and helping move the conversation, and the system, forward. Women deserve healthcare that meets them with knowledge, respect, and care. Read the full report, share it with someone who needs it, and join in on the conversation that will change women’s health for the better: https://lnkd.in/g8Du7-3z 🔬🩷
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Brianna Bitton shared thisExcited to be speaking at Founderland in just a few weeks with my brother and co-founder Bobby Bitton. We started O Positiv with a simple mission to 'democratize women's health', and it’s always energizing to share what we’ve learned — the wins, the challenges, and the lessons along the way. Even more than speaking, I’m looking forward to connecting with other founders who are on their own journeys. These kinds of gatherings always spark great conversations and new ideas. Big thank you to Josh Wand for bringing such a thoughtful community together.
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Brianna Bitton reposted thisBrianna Bitton reposted thisThis weekend, we stopped New Yorkers in their tracks… with a giant vagina in the middle of Manhattan. 👀🩷 We did it because vaginal health is still treated as taboo. Too often, topics like dryness, libido, and pH balance are ignored — so we launched products like URO Vaginal Probiotic, URO Vaginal Moisture + Mood, Boric Acid, Intimate Deodorant, and MENO Vaginal Moisture to provide real, science-backed support. The Wet Girl Summer experience was unforgettable, featuring a larger-than-life installation that sparked conversation, incredible sets from DJs Tinx and Lucas, elevated food and drinks, exciting prizes, and cheeky merch that kept the energy high all day. Most importantly, every moment supported the Society for Women’s Health Research (SWHR) and their mission to advance groundbreaking women’s health research. Wet Girl Summer was about breaking down stigma, supporting research, and making vaginal health visible in the biggest way possible. Thank you to everyone who joined us and helped bring Wet Girl Summer to life! ✨💦 #brandactivation #nycpopup #womenshealth #opositiv
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Brianna Bitton reposted thisBrianna Bitton reposted thisProud to introduce O Positiv Health’s latest innovation: URO Vaginal Moisture + Mood. Vaginal dryness is one of the most common and least addressed needs in women’s health — not because it’s rare, but because it’s been overlooked. This product is about comfort, confidence, and helping women take their health into their own hands. As Dr. Roxanne Pero, Member of the O Positiv Medical Board, put it: “Getting in the mood isn’t just about sex — it’s about feeling good in your body and your brain. These ingredients help women feel more relaxed, more ready, and more like themselves again.” Brianna Bitton and I are so grateful to our Head of R&D, David Le, and our whole product team for leading the formulation with clinical precision, and the entire O Positiv Health team for building with empathy and purpose every step of the way. This launch is a meaningful step toward our goal of democratizing women’s health. Product: https://lnkd.in/gxqyUEae
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Brianna Bitton reposted thisBrianna Bitton reposted thisO Positiv Health was honored to be named Target’s Health & Beauty Partner of the Year and to have the #1 product in the entire Health category! I had the privilege of speaking on a panel about what it takes to build breakthrough retail partnerships—and how to bring women’s health to the forefront of the aisle. It was a full-circle moment to share the stage with leaders like Allison Ellsworth from poppi and Heidi Manes from Levi Strauss & Co. —brands we’ve long admired on our own journey. It’s powerful to see women’s health not just included, but leading the conversation. Retailers and consumers are driving innovation, and we’re proud to be at the front of that shift—redefining what proactive health looks like. Huge thanks to our incredible team at O Positiv and our partners at Target— Esther Byon, Jessica Bourdow, Emily Thompson, Chrissy Keene, Ryan Beach, and Amanda Nusz —for believing in the mission from day one!
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Brianna Bitton reposted thisBrianna Bitton reposted thisO Positiv Health is now at WALMART! 🚀 🛒 This marks an exciting milestone for O Positiv, and a significant step in making women's health products accessible to millions more nationwide. Starting today, you'll find us on Walmart's shelves—breaking taboos, delivering real results, and empowering women to take charge of their health like never before. We're also thrilled to be part of Walmart's upcoming Women's Wellness Destination! Thank you to Mary Walker, Paulo H M Araujo, and the entire Walmart team for being such incredible partners. To our O Positiv Health team — none of this would be possible without you. Celebrating this milestone alongside my sister and co-founder, Brianna Bitton, was unforgettable. The momentum is real — and we're just getting started.
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Brianna Bitton reposted thisBrianna Bitton reposted thisThere’s a HUGE market hiding in plain sight. Millions of women go without the care they need—not because demand isn’t there, but because innovation hasn’t caught up. This report put powerful words (and numbers) to what we’ve seen firsthand at O Positiv Health: “The opportunity is enormous, the demand is proven, and the solutions are emerging.” From PMS to menopause, gut to vaginal health, we’re building for the issues too often dismissed, stigmatized, or ignored. And we’re still early! Grateful to the Amboy Street Ventures team for shining a spotlight on what’s possible when we invest in women’s health. Your work is fuel for founders, operators, and investors who want to drive real change. At O Positiv Health, we’re proud to be at the front of this movement—and more energized than ever to keep pushing. The need is urgent. The headroom is massive. The future is bright. Article: https://lnkd.in/gTPHsyf3 Report: https://lnkd.in/g4TAu2szWomen's health, sexual wellness are a $360 billion market | FortuneWomen's health, sexual wellness are a $360 billion market | Fortune
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Brianna Bitton reposted thisO Positiv Health is launching in CVS this week! Thank you to the incredible CVS team that made this possible - Shakayla Johnson, MBA, Sasha Harris, MBA, and Stacey Hagge. This has been years in the making and Brianna Bitton and I are so proud of how it has come to life. Thank you to the O Positiv Health team that worked so hard on this launch. Go see us on end-cap in a CVS near you!Brianna Bitton reposted thisExciting news…we’re launching a new brand at CVS Health: O Positiv Health! As part of our ongoing commitment to championing women’s health, Shakayla has been leading the charge behind the scenes to bring this incredible brand to life on our shelves and I’m so proud to share that it’s finally happening! O Positiv is officially rolling out in #CVS stores this week. I had the opportunity to meet the sibling founders, Bobby and Brianna Bitton, at #ExpoWest, and their passion for women’s wellness and innovation is absolutely contagious. Our strategy to support women through every stage of their journey aligns perfectly with their mission and that conversation left me even more energized for what’s ahead. Of course, I had to snap a pic with my favorite product, the Vaginal Probiotic which supports odor, pH, and overall balance. It’s truly a game-changer, and I’m thrilled that more women will now have access to it in our stores. This is just the beginning — stay tuned! #WomensHealth #CVSHealth #OPositiv #ProductLaunch #ExpoWest2025 #HereForHer #RetailInnovation #WomensWellness #TeamCVS #CVSPharmacy
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Brianna Bitton liked thisBrianna Bitton liked thisAn incredible Forbes feature by the talented Megan J Bruneau, M.A. Psych, spotlighting O Positiv Health and its founders Bobby Bitton and Brianna Bitton— tracing the journey from early platform restrictions around women’s health language to building one of the fastest-growing brands in the category. The piece captures what so many founders in women’s health know firsthand: building in this space often means challenging outdated norms while creating products that millions of women actually need. Grateful to work alongside founders who continue pushing these conversations forward. Read the full piece: https://lnkd.in/g4kNYq5T cc Autumn CommunicationsThey Were Banned On Meta For Saying ‘Vagina.’ Now They’re A Nine-Figure BrandThey Were Banned On Meta For Saying ‘Vagina.’ Now They’re A Nine-Figure Brand
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Brianna Bitton liked thisBrianna Bitton liked thisWomen’s health didn’t just need new products. It needed a shift in how we talk about it. Grateful to see Brianna Bitton and I's story shared in Forbes by Megan J Bruneau, M.A. Psych, and to everyone who has been part of this journey. At O Positiv Health, our belief from day one was simple. Women deserve products built around their biology and real needs. That means grounding what we do in credible research and creating space for education and real conversations. The first few months of 2026 have been incredible. The momentum inside O Positiv Health and across the women’s health category is building in a meaningful way. When Brianna Bitton and I started there were very few brands willing to push these conversations forward. Seeing the broader shift happening across the market today is incredibly exciting. We are proud our team helped open the door. Article: https://lnkd.in/gj8xsify
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