Chris Lyn-Sue

Grey Goose Vodka has launched a holiday campaign for the premium vodka brand as an extension of its “Fly Beyond” global campaign.

The campaign is centered around two broadcast spots, running 15 seconds and 30 seconds, supported by digital, print and social initiatives. In the 30-second spot (featured above), the agency positions the brand as a “gift for those who fly beyond.” The spot opens on a city party where someone fills several glasses with ice and opens up a bottle of Grey Goose… Show more

Grey Goose Vodka has launched a holiday campaign for the premium vodka brand as an extension of its “Fly Beyond” global campaign.

The campaign is centered around two broadcast spots, running 15 seconds and 30 seconds, supported by digital, print and social initiatives. In the 30-second spot (featured above), the agency positions the brand as a “gift for those who fly beyond.” The spot opens on a city party where someone fills several glasses with ice and opens up a bottle of Grey Goose. “We all know someone this year, who has done something special,” intones the voiceover as the bottle is opened and poured. Show less

The first of the new series to show that thinking is "Local Flight." Sponsored by Bacardi's Grey Goose brand, the show's brand-picked host travels to different cities, selects a regional delicacy like citrus or chocolate and challenges a local mixologist to invent a cocktail on the spot using the delicacy and Grey Goose.

The idea for the 12-episode series surfaced last year after Bacardi's marketing team visited Tastemade's Los Angeles studio, which includes several sets including a bar,… Show more

The first of the new series to show that thinking is "Local Flight." Sponsored by Bacardi's Grey Goose brand, the show's brand-picked host travels to different cities, selects a regional delicacy like citrus or chocolate and challenges a local mixologist to invent a cocktail on the spot using the delicacy and Grey Goose.

The idea for the 12-episode series surfaced last year after Bacardi's marketing team visited Tastemade's Los Angeles studio, which includes several sets including a bar, and felt like the two companies could work together on "something more than a flash in a pan," said Grey Goose brand manager Christopher Lyn-Sue. Show less

Kings of Culture Branded Content: http://bit.ly/KingsOfCultureLI

To celebrate the launch of the new flavor GREY GOOSE Le Melon, GREY GOOSE has partnered with the artist Kehinde Wiley to crown today's modern kings of culture. The inspiration for the collaboration comes from the rich and intriguing history of the Cavaillon melon, selected by GREY GOOSE creator and Maitre de Chai (Cellar Master) Francois Thibault to craft the exceptional new expression - GREY GOOSE Le Melon. The prized… Show more

Kings of Culture Branded Content: http://bit.ly/KingsOfCultureLI

To celebrate the launch of the new flavor GREY GOOSE Le Melon, GREY GOOSE has partnered with the artist Kehinde Wiley to crown today's modern kings of culture. The inspiration for the collaboration comes from the rich and intriguing history of the Cavaillon melon, selected by GREY GOOSE creator and Maitre de Chai (Cellar Master) Francois Thibault to craft the exceptional new expression - GREY GOOSE Le Melon. The prized essence of the ripe, juicy Cavaillon melons, from Provence, France, was said to be relished by French kings, nobility and artists.

Legend has it that kings traded gold for exclusive access to this treasured fruit. Other historical figures, including Paul Cezanne and Alexander Dumas, also cherished the Cavaillon melon. Impressionist painter Cezanne featured the beautiful melon in one of his first still life works, and writer Dumas traded his entire life's writing in exchange for an annuity of twelve Cavaillon melons a year.

The partnership with Kehinde Wiley celebrates today's modern kings of culture in the arenas of film, music and sport. The selected notables, like Francois Thibault, whose passion for crafting extraordinary spirits as a cellar master in Cognac, gave rise to the world's first super premium vodka – truly represent those who FLY BEYOND®. Following his win for best documentary at SXSW, Wiley will create a series of custom portraits honoring the selected individuals who have charted extraordinary paths to achievement, using his signature style of fusing history and style in a unique and contemporary manner. The portraits will be auctioned off at a marquee art event in Miami in December, with the majority of the proceeds going to the "kings" charity of choice. Show less

"Finally, the campaign will include a digital Instagram billboard in Times Square that will go live next Monday. People who post photos to Instagram with the hashtag #FlyBeyond will have a chance to have their photos posted to the billboard—and Clear Channel will extend the experience by taking photos of the billboard and sending users pics of their image when it's featured." - Adweek

80,000 bees '3-B print" a honeycomb bottle of Dewar's Highlander Honey. Innovative digital branded content capitalizing on target consumer's tech passion, while still conveying the product craft story. Novelty of the campaign picked up by CNET and fastcocreate, and discussed on reddit.

DEWAR'S® Blended Scotch whisky, the world's most awarded Scotch and the number-one selling premium blended Scotch whisky in the United States, introduces a break from the tired conventions of the category for the launch of its new campaign – "DEWAR'S: The Drinking Man's Scotch." Leveraging television, print and digital mediums nationwide including a revamped website, digital and social content.