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The 50-Year Mortgage: Why It's Worse Than You Think (And Nobody's Talking About Why)
The 50-Year Mortgage: Why It's Worse Than You Think (And Nobody's Talking About Why)
The Debate Everyone's Having Wrong Trump's 50-year mortgage proposal has real estate Facebook Groups on fire. Bulls say…
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Chris Smith posted thisMost young buyers walk into your first meeting already sure you're going to screw them. Not some of them. 7 in 8 of them. The 2026 NextGen Homebuyer Report surveyed 1,000 Gen Z and Millennial consumers. Only 12% said they are not worried a housing professional will take advantage of them. You're not starting at zero. You're starting in a hole. Belief that homeownership is a good investment cratered from 88% in 2021 to 41% in 2026. Nearly half the confidence. Gone in five years. Here's the hope: after someone actually buys, trust nearly doubles. So the first meeting is not a know-it-all flex. It's a trust reset. Kill the 20% down myth in the first ten minutes. One clear next step beats a 40-page packet. If you sound like "the system," you lose before the showings start. Name their fear. Then lead.
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Chris Smith shared thisAn agent put a billboard up that said they hired him because they hated him the least. Not a real review. A joke. On purpose. His phone started ringing off the hook. Agents sit next to used-car guys in the public trust rankings. This guy named the hole out loud, laughed at it, then proved he's the exception. A self-own beats another crossed-arms "Luxury Expert" headshot. If your marketing could also belong to the agent three doors down, it's already dead. Bold beats polite. Specific beats safe. The agents who get remembered aren't the ones who performed best in the pitch. They're the ones who said the quiet part first.
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Chris Smith shared thisA data center rumor just hit your zip code. Before you've posted anything, Facebook already has a thread. Mike from the HOA. The lady who "does her own research." A national headline nobody local fact-checked. None of them are selling houses in that market. Jason Kelce just starred in a campaign where he pees in a jar to cool AI data centers. They sold $18 "Data Center Coolant Collectors." Sold out. Not a bit. An actual ad. The joke works because the fear is real. Water. Power. Traffic. Property values. This is not a national meme for you to like once and move on. If that fight lands in your market, you should be the digital mayor of the conversation. Plain English. Local facts. What it does to the commute, the bill, and resale. Stay useful, not partisan. Don't leave the loudest voice in your zip code to Mike.
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Chris Smith shared thisI go live in 45-minutes. 3 top agents, every platform’s best tactics and tips. 90 minutes of what's actually working to generate high-quality leads right now. This is the one you don't want to miss. https://lnkd.in/eZnzHwHJ
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Chris Smith shared thisThis is going to be epic! Details & RSVP 👉 https://nowbam.com/bambbq/
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Chris Smith shared this82% of Agents Get Zero Leads From Paid Channels, According to a New Survey - BAM82% of Agents Get Zero Leads From Paid Channels, According to a New Survey - BAM
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Chris Smith shared this82% of Agents Get Zero Leads From Paid Channels, According to a New Survey - BAM82% of Agents Get Zero Leads From Paid Channels, According to a New Survey - BAM
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Chris Smith shared thisUncomplicating AI Tools for Real Estate with Chris SmithUncomplicating AI Tools for Real Estate with Chris Smith
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Chris Smith shared thisAgents Are Using Social Media Wrong - Here’s Why | Chris SmithAgents Are Using Social Media Wrong - Here’s Why | Chris Smith
Experience & Education
Publications
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Peoplework: How to run a people-first business in a digital-first world
Self Published
"PEOPLEWORK is about getting back to basics in this new digital era. Companies must provide personal, human experiences in order to compete better in today's marketplace. PEOPLEWORK shows how, and why, to put people first." --Tony Hsieh, NY Times bestselling author of "Delivering Happiness" and CEO of Zappos.com, Inc.
"Austin and Chris put people first. So will the most successful businesses during the next decade (and beyond). They (and you) should focus on people, not just platforms…"PEOPLEWORK is about getting back to basics in this new digital era. Companies must provide personal, human experiences in order to compete better in today's marketplace. PEOPLEWORK shows how, and why, to put people first." --Tony Hsieh, NY Times bestselling author of "Delivering Happiness" and CEO of Zappos.com, Inc.
"Austin and Chris put people first. So will the most successful businesses during the next decade (and beyond). They (and you) should focus on people, not just platforms and pixels." --Gary Vaynerchuk 3-time, NYTimes Bestselling Author
"Austin is a special breed. In less than four years, his startup company has built a platform which is revolutionizing the way residential real estate transactions are done, using digital technology. The tenets he shared in 'Peoplework' are those he has woven into the company's DNA and a major driver of its success. They're also lessons that apply to nearly every other industry in enabling people to work better, together." --Noel Fenton Trinity Ventures
Other authorsSee publication
Projects
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Curaytor Client Case Study
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We published the results of our Facebook Marketing work during 2014 with a real estate team from Las Vegas.
Other creatorsSee project
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