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4K followers
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4K followers
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Dan Martin shared thisAfter an incredible journey, my time at Comscore, Inc. has come to an end. I’m deeply proud of the chapter we wrote - one built on sweat equity, meaningful relationships, and shared wins. I have immense gratitude for our team and partners that poured everything into redefining how cross-platform media is understood and monetized. The industry leading partnerships we architected and the impact we made together are achievements I will always cherish. Since leaving in April, I’ve taken a step back to reflect, recharge, and reimagine what’s next. The pace of change driven by technology has never been more exciting or full of possibility. I’m now channeling that energy into a range of new projects, investments, and strategic advisory work across several exciting industries. My focus remains on what I love: innovation, growth, and helping exceptional companies and people to reach their full potential. Thank you to everyone who was part of this journey. I’m energized to keep building, advising, and investing in what's next. Onward.
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Dan Martin shared thisBeen a while - pumped to return, Darren Herman! Jeffrey Sternberg - you comin? Networking, sports, and philanthropy at the 2025 Silicon Alley Golf & Pickleball Invitational! 🏌️♀️🏸 Join tech, digital, media, marketing executives and investors on May 5 at Ardsley Country Club. We're not just playing games—we're Play Well, Do Good. Details at SiliconAlleySports.com
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Dan Martin shared thisFantastic new pod from living legends Bill Gurley & Brad Gerstner: https://lnkd.in/evHSjxNkBG2 with Bill Gurley & Brad Gerstner | MANG VC Gone Wild, Can You Trust AI Valuations? & More | E01BG2 with Bill Gurley & Brad Gerstner | MANG VC Gone Wild, Can You Trust AI Valuations? & More | E01
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Dan Martin shared thisIn the midst of pushing pixels and leveraging technology to innovate, easy to forget how magical great creative can be. Bravo, Chevrolet. Happy Holidays.
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Dan Martin reposted thisDan Martin reposted thisWe’re proud to announce the integration of Roku Inc., the #1 TV streaming platform in the U.S., into our flagship cross platform solution, Comscore Campaign Ratings. Comscore, Inc. is now an approved measurement vendor in Roku’s Measurement Partner Program. Our measurement is comprehensive across TV streaming ad campaigns on the Roku platform, including The Roku Channel.. Read the details at this link https://lnkd.in/es2H9mNh #crossplatform #mediameasurement #roku #rokuchannel #comscore
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Dan Martin reposted thisDan Martin reposted thisSunday morning, waking up from the worst unimaginable Shabat of October 7th, I got a text from Eyal Naveh to join the efforts of Brothers and Sisters in Arms in creating a civilian support operation. Day 1, few tens of people starting to divide the efforts to task forces and group leaders and contemplating a dedicated CRM to collect needs on one hand and resources on the other. Day 2, already a working CRM but still a bit chaotic with hundreds of people donating supplies, hundreds of volunteers collecting and distributing to places of needs. Setting crucial task forces, including one supporting identification of missing people and a different one to evacuate people still stuck in the southern villages. Unbelievable. Day 3, today, this has become a massive aid operation with more than 10,000 volunteers. I have personally experienced some small wins, one such small win could be arranging supplies needed for a new orphanage for babies and kids who had parents till three days ago... But the real win is to witness and support the creation of something out of nothing. This "something" is incredible. I urge you to witness and support as well - https://lnkd.in/d-FumvD7 donate through the page or write to me directly.
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Dan Martin shared thisProud of this industry first with Comscore, Inc. & Google.Dan Martin shared thisFor advertisers, the opportunity to effectively reach and engage consumers via content in the connected TV environment is more important than ever before! Comscore is the first solution to offer in-flight deduplicated reach and frequency audience insights across desktop, mobile and connected TV. Google partnered with Comscore to measure over 20 campaigns this year and understand how YouTube drives campaign success in combination with traditional TV spend. Read the results here: https://lnkd.in/eJWafJQM
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Dan Martin shared thisProud and privileged to work with Rebecca (Forster) Marco everyday. Simply one of the best!Dan Martin shared thisAs we wrap up Women’s History Month, we want to celebrate the women who have helped shape Comscore’s history for the better! Meet Rebecca (Forster) Marco, Comscore’s Senior Director of Strategic Partnerships, and the founder of Professional Women of Comscore. #womenshistorymonth #professionalwomen #whm
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Dan Martin liked thisGreat conversation with the team at The BioHub Podcast—appreciate the opportunity to share my journey and some of the lessons I have picked up along the way. Like many in this industry, my path was not linear. Starting out "pounding the pavement" as a sales rep and growing into leadership roles has reinforced for me that progress in biotech is built on consistency, resilience, and a willingness to keep learning at every stage. We also spent time discussing what it takes to scale as a leader—something that becomes especially important as companies transition from development to commercialization. Thanks again for the thoughtful discussion—hope it’s helpful for those navigating their own careers in biotech.Dan Martin liked thisHere we go 🚀 !! An exciting new episode of The BioHub Podcast with Jason Tardio of Immunic Therapeutics Jason's journey is a proper ground-up story 📈 . From a door-knocking 🚪 sales rep in the pharmaceutical industry to leading as a COO, he's built his career step by step and with precision. We get into his career path, lessons learned along the way and what it really takes to grow in the biotech space. He gives great advice to aspiring leaders, current leaders - this is not one to miss. Links in the comments.
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Dan Martin liked thisDan Martin liked thisHuge development with our portfolio company TMRW Sports, which is expanding its platform to include two new sports leagues — men's and women's professional flag football. So proud that TMRW was selected by the National Football League (NFL) after a highly competitive process to be its official partner in developing and operating these leagues. It's been great working so closely with the TMRW Sports team as a lead investor for the past two years, and our conviction in this opportunity is highlighted by the fact that we are also investing in the new leagues. As one of four private equity groups approved by the NFL to invest in NFL franchises, we're excited to deepen our partnership with the league through this initiative. Dynasty Equity is committed to backing ventures that redefine how sports are played and consumed, and this partnership represents another milestone in our support of innovative sports properties that expand opportunities for athletes and engage the next generation of fans. Official press release here: https://lnkd.in/edyK7rpi
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Dan Martin liked thisDan Martin liked thisBeyond thrilled to share updates on my new role. Genuinely excited about this one. I've joined Brandlight as Global Partnerships Lead. Every decade or so, a new marketing channel shows up. Social in 2010. The internet before that. Each time, the brands that figured it out early pulled ahead and stayed there. AI is your new marketing channel. Most brands are still treating this like an SEO problem. It's not. McKinsey puts $750 billion in revenue at stake by 2028, and that's not an SEO number. A new marketing channel is growing. Most of the biggest companies in the world don't have eyes on it yet. That's exactly what Brandlight is built for. We help Fortune 500 companies measure and grow their visibility across AI search, ads, and commerce, then turn that intelligence into actual business outcomes. I'll be building the partnerships side from the US. Glad to be doing it with Imri Marcus, Uri Gafni, and Omer Maimon. They were thinking about this before most people even understood what the question was. If AI visibility is on your radar for 2026, let's talk. #Brandlight #AI #GlobalPartnerships https://www.brandlight.ai/Brandlight | AI Visibility Platform for Enterprise BrandsBrandlight | AI Visibility Platform for Enterprise Brands
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Dan Martin reacted on thisDan Martin reacted on thisBig milestone for Sett They just added another $30M to the war chest, building an AI platform that started in gaming and will soon expand across industries. But what stands out most isn’t the numbers. It’s the founders. Amit Carmi and Yoni Blumenfeld operate like brothers - total trust, no ego, just a shared mission and the ability to go through walls when things get hard. That combination is rare. And it’s what builds category leaders. Proud to be on this journey together with Akin Babayigit, Raz Mangel, Ariel Sterman, Ben Feder and the tremendous teams at Arcadia Gaming Partners, Greenfield Partners, Bessemer Venture Partners, and F2 Venture Capital https://lnkd.in/dk8UjRfySett secures $30 million Series B to automate game marketing with AI agents | CTechSett secures $30 million Series B to automate game marketing with AI agents | CTech
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Dan Martin reacted on thisMemo has been acquired by Signal AI! I’m deeply thankful to everyone that has supported us and especially to our incredible team led by Alexandra Shea, Brad Kagawa, Dan Fahy, Dianna (Rubino) Vazquez, Joe Park, Karlie Santucci. Signal AI is the only AI native built platform for reputation and risk intelligence. Very excited for the journey ahead.Dan Martin reacted on thisToday we’re announcing that Memo has been acquired by Signal AI. This means the world’s leading reputation and risk intelligence platform is also the only source of data directly from publications. We’re incredibly grateful to the customers who believed in a better way to measure and helped shape what Memo is today. With the acquisition, Signal AI now works with Comms leaders at nearly 50% of the Fortune 500. Learn more about what this means for communications leaders https://lnkd.in/efDEZeqCSignal AI Acquires Memo to Bring First-Ever Real Readership Data into Reputation Intelligence - Signal AISignal AI Acquires Memo to Bring First-Ever Real Readership Data into Reputation Intelligence - Signal AI
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Dan Martin reacted on thisDan Martin reacted on thisBeing in real estate doesn't have to mean juggling 10 different apps. Sometimes you just need one that actually gets it. Meet Tonny — TonCRM's AI assistant, now living in your iMessage. Here's what you can do without ever opening an app: "Show me what's moving in 78704" — Territory intelligence with move-likelihood scores, pre-foreclosures, and aging listings. Ranked and ready. "Send Margaret a postcard with my luxury template" — One text. Personalized mailer designed, queued, and tracked. Done. "My client wants to see this kitchen renovated" — Snap a photo mid-showing. Get an AI renovation rendering with cost estimates in 30 seconds. Text it to your client directly. "Write a listing description for 405 E Live Oak" — Listing copy, comps within half a mile, and a suggested price range. All from a text. "Text my last 5 new leads a check-in" — Personalized outreach to your pipeline, with replies flowing back into your CRM. Full CRM. AI documents. Lead enrichment. Virtual staging. Video tours. All through a text message. Real estate ops, in your pocket. Shoutout to Linq for the seamless onboarding and blue bubbles.
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Dan Martin reacted on thisDan Martin reacted on thisWe keep building. Honored to be named #1 most active local VC fund in Israel in the 2025 IVC Data and Insights and Israel Innovation Authority רשות החדשנות report. We back founders early and stay close when it matters. There’s a massive tech shift happening. The best builders are leaning into it, and we’re with them. The best companies are built under pressure. Let's go! 🚀 🇮🇱
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Dan Martin liked thisA lot to take away from SXSW this year — especially the energy around Podcast Movement Evolutions. It created a true hub for the audio community — a place to reconnect, deepen relationships, and spend real time talking about where things are headed next. Really enjoyed being part of the panel discussion "Unlocking Scaled Audio with Modern Attribution" alongside Matthew Drengler from Podscribe, Lindsay Piper Shaw from Right Side Up, and David De Rosa from Gusto. An outstanding group representing brand, agency, measurement, and publisher. The conversation reinforced just how much momentum there is around making audio more connected, measurable, and impactful. Beyond the stage, it was a week full of meaningful conversations with partners, new connections, and ideas that will shape what’s next. Having spent nearly 30 years in the audio industry, it’s always great to be around people who can appreciate the past, recognize the present, and embrace the future! #GoodKarmaBrands #SXSW2026 #PodcastEvolutions #Podcasting #AudioMarketing #Attribution #ESPNAudioDan Martin liked thisGreat conversation at SXSW with Podscribe, Right Side Up and Gusto. Our President, Steve Politziner, joined an outstanding group of industry leaders for a panel discussion on how modern attribution, context, and cross-platform signals are reshaping the way brands measure and scale audio. It was an energizing conversation about the continued evolution of radio and podcasting — and the growing opportunity for brands to leverage audio as a more connected, accountable marketing channel. Thank you to our fellow panelists and partners for a thoughtful discussion, and to everyone who joined us in Austin. #GoodKarmaBrands #AudioMarketing #Attribution #Podcasting #ESPNAudio #SXSW2026
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Dan Martin reacted on thisDan Martin reacted on thisAnother big day for PTC and NVIDIA! If you’re designing for #robotics and #physicalAI, start with PTC!!! We’re rolling out a new design-to-simulation workflow for robotics and physical AI by connecting Onshape by PTC with NVIDIA Isaac Sim. The new workflow automatically updates your simulations in Isaac Sim when you change your design in Onshape. Faster iterations, less friction, and a lot of time saved! Check out today’s press release and the demo video below. Let's go PTC!!! http://ptc.co/QVNk50YuYYY
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Jason Harvey
BET • 5K followers
Game on. Sports video creation just got the AI Treatment. Minute Media, powerhouse behind sites like Sports Illustrated and The Players’ Tribune, just closed its biggest deal ever, acquiring VideoVerse, the AI engine behind Magnifi. Magnifi’s AI, built on computer vision, NLP, and machine learning, instantly turns games into short-form video gold: think multilingual subtitles, auto thumbnails, metadata, and digestible clips. It’s basically automatic highlights at scale. Minute Media is also integrating creation, distribution, and monetization, powering everything from league rights holders to publisher partners around the globe. And with Magnifi, Minute Media is enhancing its STN Video platform, making it faster to launch TikTok-style highlight reels, hyper-personalized by team, player, or fan behavior. Yes, Minute Media is positioning themselves as a platform operator and not just a storyteller. Distribution + monetization across 1,000+ sites and millions of fans. Platforms that own the tech, the content, and the flywheel will own the audience and their wallets. Huge move by Minute Media, a laser focus on owning video’s value stream without the fluff. #SportsMedia #AIinVideo #MinuteMedia #VideoTech #StreamingStrategy #ContentTech https://lnkd.in/gCxs284i
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Devon O'Rourke
Fluvio • 8K followers
Closing out Season 2 of Embracing Erosion with Alena Morris, VP of Product Marketing at Kargo 🙌 Alena has spent 15+ years in ad tech and media, leading product marketing across the publisher, DSP, and SSP sides at PubMatic, Quantcast, and now Kargo. Few people have seen this ecosystem evolve as closely (or as practically) as she has. In this episode, we go deep on where ad tech is actually headed. How AI is unlocking creative intelligence - surfacing patterns, themes, and performance signals that were never accessible before, and turning creative into a true optimization lever. We also dig into: - The blurring lines between SSPs, DSPs, and retail media - Why competition in ad tech is more aggressive than ever - What it takes to lead product marketing and sales teams through real transformation and much more! A fitting way to wrap 20 episodes in Season 2... and 66 total since we started🤯 🎧 Full episode: https://lnkd.in/gwv7JhmW
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Paolo Patatu
Magnite • 2K followers
Nice piece in AdExchanger about our acquisition of streamr.ai and how AI-powered technology will help empower small and medium-sized business (SMB) advertisers to invest more in streaming — unlocking the next major revenue opportunity for CTV publishers. https://magnite.smh.re/1Yw
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Tom Sly
Media Inno, LLC | A Media… • 3K followers
In this week's column, I ask again if we in the TV industry are focused on transforming our core business. As I wrote previously, initiatives like datacasting are real and will provide meaningful revenue opportunities to transform how revenue is generated from broadcast spectrum. However, what about our core business? Creating and airing content that connects audiences with advertisers. Will streaming content on FAST services and apps transform the business? What about the audiences who are still viewing content on linear TV? Will these audiences still be of interest to advertisers? Shouldn't we be advancing the technology to ensure 100% of our audiences can drive the greatest value for broadcasters and advertisers? https://lnkd.in/gfMy6Cuh
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Patrik Wilkens 🔜 Advertising Week
TheSoul Publishing • 26K followers
Amazon just took a huge step toward owning your living room. And independent DSPs are cooked! Let me explain what happened ... The Fire TV maker is teaming up with Roku—the #1 CTV platform in the U.S.—to launch a massive joint ad network. Together, they now control access to 80% of connected TV households in the U.S. Amazon’s DSP will power ad placement across both Fire TV and Roku Channel. 💡Why does this matter? Because it’s not Netflix vs. Disney anymore. Arguably it never was. It’s Fire TV vs. Roku vs. Samsung vs. Google TV. Silicon Valley vs. Asian OEMs. This is a hardware + OS war for the TV home screen - and Amazon just moved into a commanding position. If Amazon ends up acquiring Roku (as many now predict for 2026), it won’t just be the biggest CTV deal of the decade. It would be the final blow to independent DSPs like The Trade Desk. I still don't get it!? Because whoever owns the OS, owns the pipes. No OS access = no data, no placement, no power. The Trade Desk has spent years building algorithms to optimize CTV buys. But if Roku and Fire TV stop giving them inventory or data, or price it up, it’s game over. And building a competing OS? Too late. Amazon just blocked the last open lane. CTV ad spend is expected to hit $30B in the U.S. Owning the operating system means owning: ✅ Ad inventory ✅ Audience data ✅ Content discovery ✅ The future of streaming itself. Shout-out to Anna K. for all the killer adtech insights on our flight form Cannes Lions to Vienna. (Anna, I ultimately missed my connection and had to overnight - Tafelspitz at Plachutta made it worth it 😅) 💬 What’s your take: Is Amazon about to buy Roku? And what does that mean for the rest of the CTV stack? #CTV #Amazon #Roku #AdTech
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Dan Rayburn
NAB Show • 32K followers
Latest Executive Interview Podcast: Rob Koenen, Founder and CBO of Tiledmedia, the company that built the multiview player for F1, joined me [🎙️https://rayburn.link/tiled] for a detailed conversation about the latest multiview deployments across the OTT industry. Rob and I discuss the different technical approaches to building multiview functionality, the trade-offs of each, and the challenges of delivering multiview across so many devices. We cover latency, the impact of limited bandwidth, customizing multiview layouts and the challenges in offering a multiview option that's scalable and personalized. Listen here: 🎙️ https://rayburn.link/tiled And check out Tiledmedia's chart of the current multiview player deployments in the industry at: multiviewvideo.com #streamingmedia #SVOD #AVOD #videoplayback #multiview
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Dr. Mark Grether
Sold the first company ever… • 25K followers
Most retail media networks don’t add incremental value. Michael Shields, with whom I had the pleasure to have dinner at Andy Plesser´s #BeetBerks event, said it well in his latest piece: Too many RMNs are too small to justify their place on a media plan, and even when they do, it's far from clear that retail media spend growth drives retail sales growth. We agree. The big opportunity for retail media isn’t just to monetize existing shopper attention. It’s to anticipate shopper intent. That requires more than ad slots on a single retailer's site. It requires: · A relationship with the advertiser, so you understand brand goals. · A relationship with the merchant, so you can unlock the right inventory. · A relationship with consumers to understand their behavior across retailers, purchases, categories, and moments in time. This is what makes PayPal Ads so unique. We sit across tens of millions of merchants and 400M+ consumers, with visibility into over 1 billion shopping moments each month. Not just clicks. Transactions. Not just on one site. Across the internet. That allows us to help advertisers predict demand and help merchants participate in it. Take our latest innovation, Storefront Ads, for example. Instead of pushing only a single product, we can feature the merchants that sell the products. That means better performance for the advertiser and value for the merchant, not one at the expense of the other. Moreover, the PayPal Ads approach is crafted for this emerging Era of the Empowered Shopper in which the path to purchase is accelerating. In an agentic era, consumers won't navigate to a bunch of individual retailers' sites. So, both advertisers and merchants need a way to anticipate shopper demand and meet them everywhere. That’s how commerce media becomes more than a tactic for retailers to juice margins. And that’s how we break out of the “RMN” box and build something much bigger. Give it a read and let’s discuss!
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5 Comments -
Montgomery Singman
Radiance Strategic Solutions • 27K followers
Sensor Tower's State of Mobile 2026 report dropped at year-end, and the numbers tell a clear story: non-game apps overtook mobile games in revenue for the first time in history. Global IAP revenue hit $167 billion (+10.6% YoY), while games grew just 1.3% to $81.75 billion. The China Factor Here's what often gets overlooked: China iOS alone generated $22.1 billion in 2025, ranking second globally behind the US. But Sensor Tower only tracks iOS revenue for China—the actual market is significantly larger. China has over 100 Android app stores due to Google Play's absence, with major players like Huawei AppGallery, Tencent MyApp, Xiaomi, Baidu, and Vivo controlling the majority. These Android channels contributed more than $75 billion in 2025, and China's total mobile app user spending reached approximately $217 billion, making it the world's largest mobile app market. Chinese developers accounted for 37.8% of the top 100 global mobile game publishers' revenue in January 2026, with 36 companies collectively earning $2.18 billion in a single month. Mobile app publishers really can't afford to not enter China—the doors are open. Look at Duolingo: China became their fastest-growing international market and second-largest market for daily active users after entering in 2018. China is now the largest source of test takers worldwide for their English Test product. They established their first international office in Beijing and continue expanding their local team and product offerings. Their revenue hit $483 million in H1 2025 (up 40% YoY), with China growth accelerated by strategic partnerships like Luckin Coffee, which sold over 10 million Duolingo-branded beverages across 26,000 outlets. US Market Reality Most mobile game genres are hitting saturation points in the US market. Downloads fell 7.2% to 50.41 billion, and growth now depends less on adding users and more on expanding lifetime value from existing bases. Time spent in games grew only 0.9%, while engagement patterns diverged—US time spent rebounded after 2024 declines, but China mainland fell. The Monetization Shift Three apps crossed the $1 billion IAP threshold in 2025: ChatGPT, CapCut, and WeTV. Notably, no games made this list. Hybrid-casual was the only gaming segment showing IAP revenue growth, while strategy games saw a 20% revenue surge to exceed $20 billion, driven by titles like Whiteout Survival and Last War. If you have mobile products—games or apps—that aren't monetizing in China yet, let's talk. I've spent years bringing Western products into Asian markets and can help you replicate the Duolingo model in China. Drop me a DM. https://lnkd.in/ge4adfAW #MobileGaming #ChinaMarket #BusinessDevelopment #GamePublishing #MobileApps #SensorTower #MarketIntelligence #AppMonetization #GlobalExpansion #GamingIndustry
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110 Comments -
Kean Graham
MonetizeMore • 7K followers
This past week in ad tech made one thing clear: the sell-side is undergoing a strategic transformation. 📡 AdExchanger spotlighted how ad tech is heading to the cloud — streamlining data, strengthening privacy, and enabling smarter monetization. 📺 IAB is pushing for creative standardization in CTV — a long-overdue step toward true scale for publishers. ⚖️ AdMonsters covered the ripple effects of Google’s antitrust verdict — and why diversification and SSP independence are no longer optional. Meanwhile, Netflix building its own ad server? That’s a clear message to publishers: your tech stack is your competitive edge. As we shift into H2 2025, here’s what I believe the sell-side must prioritize: - Data interoperability - Transparent supply chains - Creative flexibility across screens - AI that optimizes, not just automates - Future-proofing revenue beyond third-party cookies The monetization leaders who adapt fast — and think like platforms — will be the ones shaping the next decade of publisher profitability. #AdTech #Programmatic #SellSide #PublisherRevenue #CTV #SSP #Monetization #AdOps #YieldOptimization #DigitalAdvertising
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Olivier Jollet
Paramount • 14K followers
I love this chart from IAB — it reinforces the massive momentum behind ad-supported streaming. By 2025, digital video will account for nearly 60% of all TV/video ad spend — up from just 29% five years ago. That’s a remarkable shift in such a short time. ⤴️ The U.S. digital video ad market is expected to reach $72 billion, with CTV advertising alone projected to grow to $26.6 billion, driven by strong double-digit growth. The migration from traditional TV 📺 to connected TV (CTV) is accelerating. Whether you’re a free, ad-supported platform like Pluto TV or YouTube, or a subscription service with an ad-supported tier like Paramount+ or Netflix, the future is clear: Ad-supported streaming is here to stay — and thrive. #plutotv #fast #avod #videoadvertising #ctv #paramount More infos ➡️ https://lnkd.in/e_X3cYjg
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Sheldon Coles
Katch 22 Digital LLC • 30K followers
🎬 The U.S. streaming landscape is undergoing a seismic shift — from linear TV dominance to a fragmented, hybrid ecosystem of SVOD, TVOD, AVOD, MVPDs, and now vMVPDs. As platforms chase profitability over pure growth, we're seeing ad-supported tiers, bundled services, and live sports rights reshape the game. AI-driven personalization is becoming table stakes, and cord-cutting continues to accelerate. But with all this innovation, the pain points are stacking up: 🔹 Are hybrid models truly solving for subscription fatigue — or just adding complexity? 🔹 How are consumers responding to rising prices and password crackdowns? 🔹 Is AVOD the future for price-sensitive viewers, or will ad overload drive them away? 🔹 Can vMVPDs replicate the reliability and content depth of traditional MVPDs? 🔹 What role will live sports play in long-term retention — and who’s winning that race? As the battle for attention intensifies, the question isn’t just who has the best content — it’s who understands their audience best. 💡 What challenges are you seeing in your corner of the streaming world? Are we heading toward convergence or deeper fragmentation? Let’s unpack it 👇 📞 415-965-7474 📧 info@katch22digital.ai 🌐 katch22digital.ai #StreamingWars #MediaTech #SVOD #AVOD #TVOD #vMVPD #DigitalTransformation #CordCutting #MediaStrategy #LinkedInThoughtLeadership #Katch22Digital
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Aaron Goldman
Brandlight • 9K followers
“Ramsey McGrory, newly appointed President of Prisma at Mediaocean, joins Ari Paparo to discuss how the company is evolving its platform across linear and digital media. They unpack the implications of Mediaocean’s acquisitions, including Innovid and Protected by Mediaocean, and what it means to consolidate media planning, buying, and verification in an increasingly fragmented ecosystem.” https://lnkd.in/gb3WgMes
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