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Multi-time CMO turned GtM Executive Recruiter. Fortunate to have led marketing teams at…
Articles by David
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Marketing and Finance: A Match Made in Heaven!
Marketing and Finance: A Match Made in Heaven!
As marketing professionals we’re often at the center of a variety of critical cross-functional initiatives, which gives…
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Why Centers of Excellence are No Longer Optional in the Digital Era
Why Centers of Excellence are No Longer Optional in the Digital Era
This blog originally appeared on CMO Nation Marketers often believe that investing in analytics and digital marketing…
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What Is Account-Based Marketing (ABM) and Is It Right for You?
What Is Account-Based Marketing (ABM) and Is It Right for You?
This blog originally published on the Marketo blog. B2B marketers are always on the lookout for the best way to support…
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David Cain shared thisStill feeling the incredible energy from our 3rd Annual ElevenX Talent Summer Bash last week, celebrating our amazing clients, partners, and the GTM talent that makes this industry so special. We had 90+ founders, GTM leaders, VC talent leaders, and investors join us this year, making it our biggest gathering yet. We're truly humbled by the turnout and, even more importantly, by the trust and support so many of you have shown us over the past three years as we’ve built our small-but-mighty search firm. Thank you for trusting us to help build your GTM leadership teams and to play a small role in some of the biggest career decisions you’ll ever make. It’s a responsibility we never take for granted. We’re incredibly grateful—and more energized than ever—as we head into Year 4. 💙💙💙💙💙💙💙💙💙💙💙💙💙💙 pics attached and more in comments :-) Janine O'Neill (she/her), Regan Cain, PHR
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David Cain shared thisIt's official! Janine O'Neill (she/her), Regan Cain, PHR, and I have a severe case of World Cup fever over here at ElevenX Talent. :-) Who you picking to win it all? #soccerfever #swagledgrowth Credit to Janine O'Neill (she/her)
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David Cain shared this[client on the move] So incredibly impressed with what they've built over at Document Crunch! Phenomenal team and exciting partnership here. Huge congratulations to everyone at DC and Trimble Inc. for a very smart acquisition.David Cain shared thisTrimble announced today it has signed an agreement to acquire Document Crunch, a leader in construction-specific AI document analysis and risk management across the project lifecycle. The acquisition will enable Trimble to incorporate document intelligence and compliance automation across its construction ecosystem, enhancing existing workflows in project management and construction ERP systems. Read the news release: https://lnkd.in/gwamC2WY
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David Cain shared this[client on the move!] Huge congrats to everyone at Shepherd, your investors, customers, and partners! Huge milestone! Love what you're building over there Justin Levine!David Cain shared thisToday we're announcing our $42M Series B at Shepherd. We're in the midst of a generational infrastructure boom to power AI, and we're building the only AI-native commercial insurer to cover it. This moment would never have been possible without our partners, retail brokers, and existing investors. Four years ago we were little more than an idea. Today we've written over 1,500 policies and counting for some of the most consequential projects and assets in the U.S. Thank you to Justin Smith-Lorenzetti and the Intact Private Capital team for leading this round and believing in what we're building. And to Costanoa Ventures and Spark Capital for doubling down once again. I wrote more about the raise and where we're headed: https://lnkd.in/gQkk39kn.
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David Cain shared this[client on the move] Huge congratulations to Dakotah Rice, the entire Harper (YC W25) team, Emergence Capital , Y Combinator, and all the investors! Love how you're transforming the commerical insurance world with an AI-first approach. You're building an incredible business over there and we're proud to support you. ♥️David Cain shared thisWe raised $47M from great investors like Emergence Capital, Y Combinator, Antler, Peak XV Partners, 10x Founders, Lobster Capital, Outset Capital, Optimist Ventures, Pioneer Fund, Untapped Ventures. That's the headline, but this is my real story.
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David Cain shared this[client in the news] Huge huge congratulations to Jin W. Chang, Mark Horton, everyone at Fieldguide, and all the investors who supported them! You're building a legendary company!David Cain shared thisWe didn’t start Fieldguide to raise money. We started it to solve a problem we knew intimately–an industry stretched thin, asked to do more with less. Today we announced our $75M Series C, led by Goldman Sachs. It’s a milestone we’re proud of, but it isn't the whole story. The real story is that audit and advisory has hit a breaking point. Agentic AI is no longer experimental. It’s expected. And firms aren’t asking if they should modernize the work, they’re asking how fast they can. I had the opportunity to sit down with Leo Schwartz at Fortune to discuss this and what’s next for Fieldguide. Thanks to Leo for the great conversation, and to our customers and partners as we enter our next phase. https://lnkd.in/gZfy3rDAGoldman Sachs leads $75 million funding round for Fieldguide, an AI-native accounting and audit platform | FortuneGoldman Sachs leads $75 million funding round for Fieldguide, an AI-native accounting and audit platform | Fortune
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David Cain shared thisHey marketers, really good overview and valuable tips and insights on AEO/GEO from Joe Chernov in his latest article. Absolutely worth a read!David Cain shared thisHere are my thoughts on the expansion of visibility optimization from purely SEO to SEO plus AEO / GEO. I quipped recently that when it comes to traffic, the query giveth; the prompt taketh away. But despite that stark(!) difference, there is also a remarkable number of similarities between the two practices. Anyway, have a read and let me know what you think. https://lnkd.in/ebhWev39Beyond SEO: The State of AEO, According to Vendors, Agencies, and Marketers - Battery VenturesBeyond SEO: The State of AEO, According to Vendors, Agencies, and Marketers - Battery Ventures
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David Cain shared thisClient in the news! Huge congrats to Federato and all their investors! Major milestone. They're building an incredible company and changing the insurance world in the process.David Cain shared thisWe’ve raised a $100 million Series D led by Goldman Sachs, a milestone that reflects a profound shift underway in the insurance industry. 🌐 Insurers are signaling that the era of the Old Core is ending. The future belongs to AI-native, full-lifecycle platforms built to help insurers make better, real-time decisions in tune with the AI transformation surrounding all of us. This raise is powerful validation of our mission. Changing the way insurance work gets done drives huge returns to insurers and insureds alike. With continued support from all our existing investors, Emergence Capital Caffeinated Capital, StepStone Group and Pear VC, we’re doubling down on building the technology that will define this next chapter of an impactful industry. Read the full story 👉 https://lnkd.in/eVcKGJrH
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David Cain shared thisHey Event/Field Marketing folks, here's your chance to join an awesome company and amazing leader. Lauren Sommers is best of the best.David Cain shared thisWe’re growing the team! I’m looking for a Senior Event Manager (Third Party & Field Events) to join me at Eudia! One of the biggest reasons I joined Eudia was its event-minded, community-first approach — the belief that real connection happens when people come together. Having founders who truly believe in the power of events has shaped this past year into one of the best. Now, I’m looking for someone who shares that same passion — who loves crafting meaningful experiences, thrives on creativity and logistics in equal measure, and wants to be part of one of the fastest-growing startups out there. If that sounds like you (or someone you know), come join me on this incredible journey → https://lnkd.in/gepSV_kg #marketing #events #b2bevents #fieldmarketing #thirdpartevents
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Huge congratulations! Amazing Haley Wolf !
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David Cain liked thisDavid Cain liked thisHappy to have played a small part in Bloom Energy incredible 25 year journey. Here’s to many more milestones ahead! 🚀🎉
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David Cain liked thisDavid Cain liked thisOur Chief Marketing and Growth Officer, Katherine Post Calvert, has been recognized as one of San Francisco's 10 Leading Marketers by Marketing Crunch! 🎉 This list highlights leaders who have helped companies fundamentally shift how buyers see them, from brand repositioning to owning digital revenue and commercial strategy. At PagerDuty, Katherine led this evolution, building an integrated growth engine that connects brand, product-led growth and Commercial sales. Congratulations, Katherine!
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David Cain liked thisDavid Cain liked thisA little overdue, but I’m thrilled to share that I joined Fieldguide earlier this summer as part of the Customer Success Engineering team! It’s an exciting time to be at Fieldguide, and it’s been a wonderful first few months. I’m incredibly excited about what we’re building and grateful to be working alongside such a smart and collaborative team. A huge thank you to Phil, Brent, Michael, and Lila for all of the support throughout the hiring process — and to Isha, Sia, Reham, Jeff, and Adam for making these first few months such a great experience. So glad to be building alongside you all. Looking forward to what’s ahead! 🌱
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David Cain liked thisI’m incredibly proud to share that I’ve been appointed as the next Chief Executive of Pilotlight. I first joined Pilotlight as a Trustee in 2025, driven by strong belief in the purpose and mission of the organisation. Since May, I’ve had the privilege of stepping in as Interim CEO, and I’m honoured to now take on the role permanently. I care deeply about Pilotlight’s work: strengthening charities and creating lasting social impact by bringing the right business expertise to their most critical challenges. I’m excited to work with the team, our partners and our brilliant community of volunteers as we mark Pilotlight’s 30th anniversary, build on its momentum and support more charities in the years ahead.David Cain liked thisToday, we’re announcing that Iana Petkova has been appointed Chief Executive Officer of Pilotlight, with immediate effect. Iana has already made a significant contribution as Interim CEO since May, following her previous role as Trustee. She brings deep knowledge of Pilotlight, strong leadership and valuable experience across the corporate and not-for-profit sectors. Since 1996, Pilotlight has created lasting social impact by bringing charities and business expertise together. Through carefully designed and facilitated programmes, we help charities strengthen their leadership, capability and impact. As we begin this next chapter, Pilotlight is in a strong position, with a clear strategy, a talented team, committed partners and real momentum behind the work. Alison Forrestal, Chair of Trustees, Pilotlight, said: “Iana brings the strategic focus, energy and experience needed to lead Pilotlight into its next phase. The Board is delighted to confirm her appointment as Pilotlight looks to deepen and extend its support for charities and their leaders.” As Pilotlight marks its 30th anniversary, we’re excited to move forward with Iana at the helm. Read more: https://lnkd.in/eQ_ViWzr #Pilotlight #CharityLeadership #SocialImpact #CEO
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David Cain liked thisDavid Cain liked thisYesterday Lauren Lake and I were back at Harvard Business School to present our case to Reza Satchu's MBA class, The Founder's Journey. The case walks through a decision we faced head on: keep building the punch list management tool we'd spent six years building, or pivot to a new opportunity in workforce planning. The students debated it hard, and happily, many of them landed on pivot (phewf!). I'm glad they did, because that's the call we made too. Today Bridgit is the category leader in AI workforce planning for construction, and we work with 40% of the ENR 400. What struck me most is that every year we come back, more students in Reza's class are ready to make the leap into entrepreneurship. Their pitches this year were fantastic, and I can't wait to watch them build their ventures over the course of the year. A special thank you to Reza Satchu. This is genuinely our favourite day of the year. It's a rare chance to step back, reflect on the business and the team we've built, and remember all the obstacles we got through to get here.
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