About
As a results-driven leader, I leverage 20 years of targeted experience across executive…
Activity
4K followers
-
Dusan Vujovic shared thisWe didn't set out to change the world. We set out to change cocoa. But if doing that lands us on Fortune's Change the World list.. we'll take it 🍫 50 companies. ~200 evaluated. And Fortune doesn't just look at what you say, they look at measurable impact, business results, and whether you're pulling others along with you. That last one matters to us the most. Because Tony's Open Chain now has 20+ Mission Allies sourcing cocoa the right way, and that number keeps growing. This isn't just a trophy for the shelf. It's proof that the model works for farmers, for business, for everyone who said you can't scale impact. Massive shoutout to the Tony's crew making this happen every day. We're just getting started.
-
Dusan Vujovic shared thisIn just 18 months, Tony’s has expanded its presence in Canada to 4 out of 5 national retailers, alongside a growing number of key regional retailers across the country. To put that momentum into perspective: what took us roughly six years to achieve in the U.S., we’ve accomplished in Canada in just 18 months. Tony’s is already a top 10 chocolate bar brand nationally—and we’re only beginning to unlock our potential in Quebec, while our presence on the West Coast remains limited. What makes this growth even more exciting is that Canadian consumers are embracing both our mission and our tasty chocolate. The response has been incredible, and we believe we’re just getting started. We couldn’t be more energized about the momentum we’ve built—and what we have planned for the months ahead. 🍫🇨🇦🍫🇨🇦🍫🇨🇦🍫🇨🇦🍫🇨🇦 Vlora Salihi
-
Dusan Vujovic shared thisThis one's been in the works for a while and I'm glad it's finally out there. AG1 is joining Tony's Open Chain as a Mission Ally. Quick context for anyone new to Open Chain: We spent over a decade building a cocoa sourcing model that actually works. We’re talking farm-level traceability, living income premiums for farmers, on-farm support, all independently verified. A few years ago, we made the decision to break the #1 rule in business and open it up. Some would say that’s our USP and we need to gatekeep it at all costs, not us. Because the whole point of Tony's Chocolonely was never to be the only ethical chocolate company. It was to make the unethical way of doing it obsolete. We've got Ben & Jerry's, Feastables, Aldi, and now AG1 on the chain. Different industries, different products, same principle: You can't claim quality if you don't know where your ingredients come from or what they cost the people who grew them.
-
Dusan Vujovic shared thisWhen I joined Tony's Chocolonely to lead North America, I set a personal goal: I wanted Tony's to become a case study. Not just any case study, the kind my kids could open a textbook and see one day, and know their dad helped build something worth teaching. Today, that goal has been achieved! Columbia Business School has published "Tony's Chocolonely: Scaling a Purpose-Centered Brand," now available through Harvard Business Publishing and headed for classrooms around the world. The case examines the work this team has been driving here in the US: landing in Walmart, Costco, Target, Whole Foods, Kroger and beyond; earning a place on Time's 100 Most Influential Companies; and becoming the fastest-growing chocolate brand in the country. But it's not a victory lap. It's about the harder questions: → How do you build real brand awareness in a category dominated by century-old players? → How do you scale a purpose-led brand when internal research tells you taste, price + convenience drive purchase decisions more than ethical sourcing? → How do you grow Tony's Open Chain (our open-source sourcing model) without diluting the standards that make it work? These are the questions my team works through every day. Now they're questions students at top business schools will be debating. To every professor considering this case for your course, we'd be honored to be on your syllabus. And to every student about to dig in: challenge it, push it, bring your own thinking. That's how this industry actually changes. And to my kids, one day, when this comes up in a class of yours, I hope you're proud. https://lnkd.in/eZ87dnQj #CaseStudy #BusinessEducation #EthicalSourcing #TonysChocolonely
-
Dusan Vujovic shared thisIncredible time with an incredible group of people at NCA Sweets and Snacks 2026 Las Vegas. #SweetsAndSnacks #TonysChocolonely
-
Dusan Vujovic reposted thisDusan Vujovic reposted thisGreen galore! 🥳 We’re suuuuper proud to be 1 of only 2 companies worldwide to earn a green rating on this year’s Chocolate Scorecard! ✅ Published by Be Slavery Free, Mighty Earth + partners, the Scorecard is an independent assessment rating choco companies on key sustainability issues in cocoa. Tony’s ranked #2 globally, getting the top mark in 4 categories: ✅ living income ✅ child + forced labor ✅ traceability ✅ deforestation Annnnd we also won the Gender Award for our progress on gender equality in cocoa! 🏆 Does that mean we’re perfect? No. But we’re working hard to turn our yellows into greens, with new steps in place on agroforestry + pesticide use through our evolved productivity program. We expect to see the impact in the years ahead. 📈💪 HUGE congrats to HALBA - Division der Coop Genossenschaft for taking home 🥇! We’re excited to see another choco brand raising the bar. ’Cause it’s only together that we’ll end exploitation in cocoa. Bar by bar, bite by bite. Wanna unwrap our score? Check out our blog post: https://lnkd.in/dYsbwSyG #ChocolateScorecard #ethicalsourcing #sustainablechocolate #livingincome #TonysChocolonely
-
Dusan Vujovic shared thisTony’s has always made chocolate you can’t put down, but our new filled bars are a whole new level. It’s the kind of bite that makes you stop mid-conversation. There's thick layer of chocolate. Then a crack and a layer of something unexpected is revealed. Gooey salted caramel with crunchy caramel bits. Oh-so-smooth ganache. It's not just food, it's an experience. These filled bars are our bet on where things are headed. Texture, surprise, layers. The whole multi-sensorial thing isn't a buzzword to us, it's a product philosophy.
-
Dusan Vujovic shared thisTony’s Chocolonely is not just the fastest-growing chocolate brand in the U.S.; it’s a cultural phenomenon where purpose, taste, and unapologetic storytelling collide. https://lnkd.in/dGX4qwEXDusan Vujovic shared thisTHE STATUS ECONOMY 🫒 💅 ✈️ – PART 1 OF OUR LATEST REPORT SERIES IS OUT NOW For the last decade, fashion has been the most direct way to communicate status, knowledge, and cultural credibility. Today, that concentration has broken apart. For Cultural Pioneers, everything is now a signal. Every purchase, product, and experience functions as a marker of taste, knowledge, and cultural credibility, regardless of category. The Status Economy is a three-part report series that unpacks this shift. In part 1 we examine why groceries are no longer merely consumer goods but cultural goods, and what that means for brands. Download our report to find out more: https://lnkd.in/dGX4qwEX
-
Dusan Vujovic reposted thisDusan Vujovic reposted thisSay NO to situationships. ❌💔 After 20 years of being (choco)lonely, we don’t wanna play it cool anymore.. We want commitment – from every cocoa-sourcing company. 👀💍 It’s the only way forward. Not just for the choco industry, but for millions of cocoa-farming families in Côte d’Ivoire + Ghana. Together with our 20+ Mission Allies – aka the other brands that source via our ethical supply chain – we’ve made more impact than ever before. 👉 Proving that our way of working works. The red hot results? ❤️🔥🍫 💵 32,133 cocoa farmers were paid a higher price (= 58% more farmers than the year before!) 🧑🧒🧒 813 children got out of child labor 🌳 42,538 cocoa farms were verified as deforestation-free And it’s all rooted in our long-term commitment to paying farmers a higher price. ✅ This past year, the industry paid farmers more for their cocoa, proving it’s possible. But we need every company to commit for the long haul. 🤝 So we can save the future of chocolate – and finally end exploitation in cocoa, together. It’s now or never. Are you in? (Psst! Wanna dive into the details? Read our latest annual FAIR report, which measures + shares our progress: https://lnkd.in/eafMpJXW ) #committofarmers #higherprice #cocoaindustry #chocolateindustry #endingexploitation #annualreport
Dusan Vujovic commented on a post
1w
Happy to have you back Madison!!!
-
Dusan Vujovic liked thisDusan Vujovic liked this🍫 I'm hiring for my team! Adam Trott and I are looking for a B2B Ecommerce Associate to help grow Tony's Custom Wrappers business. If building relationships, solving problems, and creating seriously happy customers sounds like your kind of thing, we'd love to meet you. Know someone perfect for the job? Share the sweetness! 🚀
-
Dusan Vujovic liked thisDusan Vujovic liked thisTony's Chocolonely, a Dutch chocolate brand that sells 100% slavery-free chocolate, set itself apart by creating a supply chain where all partners are responsible for their social impact. https://s.hbr.org/4cjTcHRHow Tony’s Chocolonely Created a Purpose-Driven (and Profitable) Supply ChainHow Tony’s Chocolonely Created a Purpose-Driven (and Profitable) Supply Chain
-
Dusan Vujovic liked thisThe Asian in me loves an award...so it was awesome to see Baskit win VC Deal of the Year at the Singapore Venture & Private Capital Association gala yesterday!! I'm obviously proud of every deal I work on with Cento Ventures, but Baskit is a particularly special one because I had been following Yann Schuermans's journey even before my time at Cento. In my previous life as a FMCG marketer, I saw how ridiculously difficult managing supply chains can be. Naturally, I had to dig deep into how the team at Baskit was even planning to wade into the fragmented, terrifying jungle that is offline distribution in Indonesia. This award also comes at a particularly crucial time for Southeast Asia, and Indonesia in particular, which is facing what I would mildly understate as "headwinds". Trust in the region is at one of its lowest points in recent memory, and I can't deny that some of the concern is warranted. My counterargument is that the Baskit team proves there are still incredible operators diving into the region's hardest problems and making real progress in solving them. Southeast Asia still has huge challenges ahead of it and, lest we forget - huge opportunities! The founders taking those problems on still deserve attention and support, especially from regional VCs. I've also had too many conversations about AI this, tech that. Obviously, every start-up we invest in needs a technology layer to scale. But sometimes a market can be won through, yes, meaningful technology enablement, but also excellent and detailed GTM execution. That means building relationships on the ground, earning trust with clients, understanding how the market actually works, and doing a lot of damn hard, human work. I think the Baskit team will continue to differentiate themselves through exactly that: a deeply human approach, enabled by technology. Lastly - my mental sanity was preserved only by my team. Yuan Lee C. joined Cento officially in Q3'25 and immediately jumped into leading the deal, showing me exactly why she is the GOAT of SEA. It was such a pleasure and honour to learn from her. Ali Fancy's trauma from his past life dealing with distributors was pivotal in helping us dig out every single doubt and question we had about the deal, and made the investment case much stronger in the process. Dmitry Levit's wisdom, wherewithal and weary trust in us gave us the conviction to lead the round, even in a market and sector that were far from the easiest consensus call. Jolene L.Ka Kay Lum Fanny Yap Lee Buckerfield Geraldine Goh kept us disciplined with questions, intel, SNACKS!!, and supporting me with all the other reporting work (i made MANY mistakes writing my LP reports in that period lol) which I am so grateful for. TLDR: Grateful for everything, Baskit is going to kill it. Can't wait for them to win Exit of the Year next :P Why we invested: https://lnkd.in/gVqAs__d
-
Dusan Vujovic liked thistKo je u Zagrebu 23.10? Stižem na SoMo Borac 👇 hvala još jednom na pozivu! Pričaćemo zašto dobre ideje često ne dočekaju realizaciju, i kako agencije mogu da pomognu da partnerski odnos bude dugoročan, na.obostranu korist - i klijenta i agemcije. Vidimo se u fabrici, mislim Tvornici kulture! #SoMoBorac #EverythingIsDigitalDusan Vujovic liked this[PREDAVANJA] Koliko vrijedi pažnja? Zašto dobre ideje nestanu? I tko zapravo prolazi kroz ljudski algoritam? 👀 Odgovore donosimo 23.10. u Tvornici kulture. Matej Sever, voditelj Centra za istraživanje društva i tržišta na Sveučilištu Algebra Bernays i voditelj Radne skupine za standardizaciju mjerenja posjećenosti portala pri HUDI-ju, u predavanju „Tko je svugdje, nije nigdje: koliko pažnje zapravo kupujete s impresijom?” otkriva što zapravo vrijedi jedna impresija, kada se pažnja pretvara u učinak i zašto povjerenje publike postaje ključan dio svake digitalne strategije. Ana Milicevic, Chief Digital Officer u L'Oréal Adria Balkan, u predavanju „Kako privući pažnju u svijetu ljepote?” donosi konkretne primjere iz industrije u kojoj se pažnja publike svakodnevno osvaja. Kako je privući, pratiti i mjeriti - neovisno o veličini budžeta. Pedja Radjenović, MBA, osnivač konzultantske kuće WTNV, u predavanju „Surviving the Human Algorithm” iz perspektive klijenta otkriva zašto dobre ideje često ne dođu do realizacije unutar organizacija, kako agencije mogu sagledati cijeli korisnički put i što pokreće uspješne dugoročne suradnje. Tri predavanja, tri pogleda na ono što danas odlučuje uspjeh digitala: pažnja, ljudi i ideje. 💥 Vidimo se na 14. izdanju SoMo Borca powered by Aleph, 23.10. u Tvornici kulture. Ostatak programa stiže uskoro, a ti riješi svoju ulaznicu 🚀 #SoMoBorac #EverythingIsDigital HUDI
-
Dusan Vujovic liked thisDusan Vujovic liked thisAG1 x Highsnobiety – one for the Berlin Marathon (and my personal) books. Together with ANTE BERLIN, we built a space around the work that happens before race day: the early mornings, the skipped nights out, the repeated routines . Across race weekend, the space became part AG1 Shake Bar, part run club, part community hub. From a robotic arm customizing ANTE pieces and mixing post-run shakes, to exclusive marathon drinks and thousands of runners, supporters and passersby coming through the doors. For us, it was a great opportunity to bring AG1’s relentless pursuit of excellence into the real world — while fueling both runners and the people showing up to support them. Read the full story on Highsnobiety. Great team effort Lisa Nieske Brian Kearney Abigail Williams (née Clark) Julian Harvie Kim Felicitas Proschka Faye Kempf Felix Bayer Tim Harrington Sheneal Dhaliwal Cynthia Mavanga Leslie D. Ana Gama!!! 💚
-
Dusan Vujovic liked thisDusan Vujovic liked thisFrom vacation straight to Toronto for Canadian Health Food Association Toronto 😅 Ambitious? Definitely. But we did it!This year’s Toronto edition was incredible. The quality of the conversations, the energy across the industry, and especially the renewed interest in impact-driven brands and sustainable fishing were truly impressive. Grateful for our partners, industry friends, and everyone who made this show such a meaningful one. See you soon — and now, time to turn that momentum into bigger & deeper impact 🌊 Ripple_House Fish Tales 👏 Tjebbe Onnes Irene Kranendonk Lara Welch, MBA Thibaud Joubert Daniel Dereser Spencer Somerset Kerry Somerset-Williams
-
Dusan Vujovic liked thisDusan Vujovic liked thisWe are staying in Belgrade this winter.✈️ We welcome the Serbian authorities’ decision to postpone the contested aviation measures. This protects choice and connectivity for Serbian passengers and safeguards the livelihoods of more than 200 WIZZ colleagues based in Belgrade. We’re grateful to everyone who stood with us, including the more than 25,000 people who signed the petition supporting our Belgrade base. Since 2010, we’ve carried over 14 million passengers to and from Serbia. We remain committed to our colleagues, our passengers and our long-term presence in the country, and we hope this postponement will lead to a permanent solution that supports fair competition and continued investment. We stay committed to Serbia. Let’s WIZZ!
Experience & Education
Other similar profiles
-
Aric A.
Aric A.
I lead North American sales at Hirsh Industries, a national manufacturer of office and industrial storage products. Before Hirsh I spent seven years as President & CEO of International Enviroguard, so I look at sales the way an owner does: through pricing, margin, and cash.<br><br>At Hirsh I own revenue across retail, e-commerce, wholesale distribution, industrial/MRO, education, government, and OEM. Most of my time goes to pricing, forecast discipline, channel economics, and the handoffs between sales, operations, and supply chain.<br><br>I also build much of the account and margin reporting we run on, increasingly with AI. The goal is simple: get clear visibility into customer buying history, product gaps, freight cost, and where volume is moving, so we make better calls before buying another system.<br><br>Enviroguard makes disposable protective apparel sold through industrial distribution. We grew by getting narrower: simplifying the portfolio, rebuilding the independent rep model, diversifying contract manufacturing across five countries, and getting honest about what the company was actually good at. Then COVID hit. Demand for protective clothing went vertical and global supply chains broke in the same quarter. I stepped away in 2024 leaving a stronger, more profitable business than the one I took over.<br><br>Between Enviroguard and Hirsh, our family moved back to Iowa after eleven years in Texas, and I spent 18 months advising owners and CEOs of manufacturing and distribution companies.<br><br>What running a company taught me: strategy fails without pricing discipline and forecast accuracy, and leadership teams perform when people hear the truth early and own a number.<br><br>Always glad to connect with owners, operators, and investors in manufacturing and distribution.
Explore more posts
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content