San Francisco Bay Area
4K followers 500+ connections

Join to view profile

About

Top 5 Gallup Strengths: Analytical, Relator, Responsibility, Deliberative…

Activity

4K followers

See all activities

Experience & Education

  • Upgrade, Inc.

View Geetika’s full experience

See their title, tenure and more.

or

By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.

Licenses & Certifications

Publications

  • Efficacy of System Optimization by Genetic Algorithm with and without noise

    IEEE Xplore

    Two plants have been controlled by a Proportional-Integral-Derivative(PID) controller whose parameters are optimised using two techniques - Ziegler-Nichols tuning method and Genetic Algorithm(GA). The efficacy of GA for optimising the dynamic response of the system affected by 5% band-limited white noise has been examined. Finally, a practical case of a non-interacting two tank system has been considered and optimised using both conventional tuning and Genetic Algorithm.

    Other authors
    See publication
  • Implementation of Mathematical Functions using VHDL

    International Journal for Scientific Research and Development

    The paper evaluates the use of VHDL to implement mathematical functions like Runge Kutta, Newton Raphson, Trapezoidal Integration and Finite Difference Time Domain methods. These mathematical techniques have large number of implementations ranging from applied mathematics to electrical and power systems. Analysis of these equations using VHDL is not only useful but also improves efficiency when implemented on a large scale.

    Other authors
    See publication

Courses

  • Advanced Data Analytics

    BANA 275

  • Artificial Intelligence

    IC 412

  • Big Data Management Systems

    BANA 295

  • Customer and Social Analytics

    BANA 277

  • Data and Programming for Analytics

    BANA 212

  • Foundations of Business Analytics

    BANA 200

  • Foundations of Marketing

    BANA 205

  • Industrial Organisation and Managerial Economics

    IC 305

  • Machine Learning Analytics

    BANA 273

  • Management Science

    BANA 201B

  • Predictive Analytics

    MGMT FE 288

  • Statistics for Data Science

    BANA 201A

  • Supply Chain Analytics

    BANA 290

  • The Art and Science of Applied Forecast Modelling

    BANA 290

Projects

  • Graduate Business Analytics Case Competition - University of Iowa

    Reducing Appointment No-Shows at UnityPoint Health
    - Analyzed appointment-level patient data comprising of patient's health history, demographics and prior appointment history to identify factors driving patient no-shows
    - Built a random forest classifier to predict a patient's no-show probability, which showed a promising accuracy of 89% on test and cross-validation samples
    - Used the model predictions to devise an appointment-scheduling strategy focused on increasing access to care…

    Reducing Appointment No-Shows at UnityPoint Health
    - Analyzed appointment-level patient data comprising of patient's health history, demographics and prior appointment history to identify factors driving patient no-shows
    - Built a random forest classifier to predict a patient's no-show probability, which showed a promising accuracy of 89% on test and cross-validation samples
    - Used the model predictions to devise an appointment-scheduling strategy focused on increasing access to care for patients and improving clinic efficiency
    - Provided business insights, solutions and visual tools for the finance, operations and nursing teams
    - Tools Used: Python, Tableau

  • Location-Based Mobile Marketing

    - Analysed data from a geo-fencing campaign to draw insights into factors affecting the clickthrough rate of an ad impression
    - Provided marketing recommendations for the advertiser
    - Tools used : R

  • Stock Price Prediction

    -

    - Built a linear regression model on monthly data to predict NVIDIA's stock price for December 2019
    - Interpolated independent variables that are otherwise updated on a quarterly/annual basis
    - Forecasted the values of independent variables using ARIMA time series forecasting
    - Built a What-If Dashboard showing how changes in input variables will impact the stock price
    - Tools Used : Alteryx, Tableau

  • Credit Card Defaults

    -

    - Performed data processing, exploration and visualisation
    - Undertook feature engineering on customer demographics, bill and payment history, repayment status
    - Trained Decision Tree model using these features, improving model’s ability to distinguish between defaults and non-defaults from 35% to 75% and achieving an accuracy of 81.6%
    - Tools used : R, Weka, Tableau

  • Customer Segmentation and Marketing Insights for Sun Country Airlines

    -

    - Performed data processing on customer travel data and identified 5 segments using k-means clustering
    - Analysed the differentiating features of these segments to provide visualisations and marketing insights
    - Tools used : R, Tableau

Honors & Awards

  • Highest GPA Award

    University of California Irvine

  • Dean's Scholar

    University of California Irvine

  • Faculty Fellow

    University of California Irvine

  • Merit Scholarship

    Netaji Subhas Institute of Technology

    Received Merit Scholarship for 3 consecutive years (2013-2016)

Languages

  • English

    -

  • Hindi

    -

Recommendations received

View Geetika’s full profile

  • See who you know in common
  • Get introduced
  • Contact Geetika directly
Join to view full profile

Other similar profiles

Explore top content on LinkedIn

Find curated posts and insights for relevant topics all in one place.

View top content

Add new skills with these courses