Geoff Hazelwood

Just released - new study on The Impact of Advertising.... Study Finds Advertising Drives 20% Of U.S. Economy And Supports Nearly One In Five American Jobs. Advertising enabled 29 million U.S. jobs, powered $10.4 trillion in spending last year. “Those of us in the industry have always been aware of the importance of advertising – to clients, to the media, and most importantly to consumers. Those truths are supported by this study which goes further to show advertising’s role as a driver of the economy, providing trillions of dollars of economic activity and supporting millions of jobs. What is remarkable about the study is how it demonstrates advertising’s importance, not just in major markets, but in every state and every market in the country. Advertising is a vital communication tool for global marketers, small businesses, and everyone in between.” - Steve Pacheco, CEO, American Advertising Federation (AAF) Read the full report here: https://lnkd.in/ekXp8SUJ

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Voters are everywhere - Podcasts, Streaming, and CTV. Katz Digital helps campaigns reach all audiences, including multicultural, with precision and impact. #PoliticalAdvertising #CampaignStrategy #DigitalPolitics #PoliticalMarketing #PoliticalCampaign #PoliticalStrategy #DigitalAdvertising

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"if an MNO loses a low-ARPU customer to an MVNO it hosts, it gains wholesale revenue from that customer while freeing up its resources to focus on higher-value segments. This effectively allows MNOs to “outsource” their lower-value base."

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Burlington, VT – Fluency, a provider of a Digital Advertising Operating System (OS) for scaling paid media operations across all major channels, has raised $40 million in Series A funding. The round was led by Integrity Growth Partners (IGP). The company plans to use the funding to enhance its automation and agentic AI capabilities and to accelerate new integrations with publisher and technology partners. Founded in 2017 and led by CEO Michael Lane, Fluency centralizes all major campaign execution workflows into a single AI-powered platform. The system automates campaigns across walled gardens and the open web, enabling advertisers to activate, automate, and analyze campaigns at scale with unmatched efficiency. Currently, Fluency powers nearly $3 billion in annual media spend, supporting more than 250,000 monthly campaigns for brands with 50,000+ locations. Fluency’s platform aims to redefine how brands manage digital advertising, delivering efficiency, scale, and data-driven insights in an increasingly complex media landscape #AITech #AITechSupports #AITechnology #CEO #Founder

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Timing is becoming a defining factor in direct mail performance, with static campaigns are giving way to more responsive, signal-informed activation. Download Amsive’s latest report to learn how this model works in practice. #DirectMail #Report

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"Performance, ideally measured by the cost per incremental outcome, must be the final judge of how valuable a media product is."  A good read from our head of data analytics TJ Walz for those of you tracking the evolution of media measurement.

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OEMs Cutting Ad Budgets?! Dealers REVOLT! (Partnership Needed) Explore the power of partnership between OEMs and dealers! We dive into the benefits of collaborating versus cutting ad budgets and shifting the burden. Discover how co-op advertising can transform your business. #PartnershipPotential #CoopAdvertising #DealerSuccess #OEMPartnership #DealerMarketing #AdvertisingStrategies #CoopAdvertising #BusinessGrowth #MarketingTips #AutomotiveMarketing #Podcast #BusinessDeals #MarketingSolutions

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The Jimmy Kimmel / Disney / FCC episode is a perfect case study in how audience habits have shifted. Yes, his return to broadcast delivered the biggest audience he’s seen in a decade — 6.26 million viewers. But compare that to what happened once clips hit social: nearly 3X that on YouTube alone, and 4X across all social video platforms. The takeaway: broadcast might create the moment, but digital drives the audience. Today, Digital is TV — and the viewer decides what’s worth watching.

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It’s incredible to see the lasting impact FOARE has had on both the industry and the next generation of advertising leaders. Investing in research, education, and scholarships ensures OOH stays innovative and a preferred medium for years to come. Truly inspiring work!

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🎙️ Nick Stamoulis & the Brick Marketing team joined the American Marketing Association (AMA) Boston podcast to talk data, AI, & building marketing strategies that actually drive revenue. 🔥 From evaluating AI tools to the future of marketing measurement, check out the podcast: https://lnkd.in/e_CeNCtH​​​​​​​​​​​​​​​​ #brickmarketing #amaboston #bostonama #bostonmarketing

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It’s important to stay in your lane on the Turnpike. It’s equally important to NEVER stay in your lane when it comes to marketing strategy. Check out this smart piece by 9Rooftops' Group Strategy Director, Elena Freed.

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Poor subscriber segmentation occurs when you blast identical monetization offers to your entire email list without considering your audience's diverse interests, behaviors, or demographics Read more 👉 https://lttr.ai/Ahgfs #AdServers #EmailAdvertisingTip

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$ACGX Alliance Creative Group is implementing a digital asset roll-up strategy that generates predictable revenues, strengthens monetization pathways, and creates long-term value for its portfolio and shareholders. #FridayThoughts @ACGsocial @SCStocks https://lnkd.in/gPXADUib

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Part 4 - Are you a podcaster struggling to hit the coveted 1,000 downloads for ad revenue? In this segment from the Pittsburgh Podcast Meetup, Jeff Revilla reveals a game-changing approach that flips the traditional podcast monetization model on its head. Instead of waiting for a thousand listeners, discover how selling just 4 tickets to a live or livestreamed event can earn you as much—or more—than standard podcast ads. Learn how affordable ticket pricing, a simple profit split, and the unique "Poduty Math" can help you monetize your podcast from day one, no matter where you are in your journey. Perfect for podcast creators looking for realistic and immediate ways to generate income, this episode lays out actionable steps for turning your passion into profit. Walk away understanding the power of building a small but engaged audience and why just 4 ticket sales could be your fastest path to podcasting success. #PodcastMonetization #PodcastingTips #Podcaster #LiveEvents #ContentCreators #PodcastBusiness #Poduty #PodcastGrowth #RevenueModel #DigitalMarketing

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Very insightful post about Live Sport Advertising, and the power of CTV and fandoms from AAF Pittsburgh & Ad 2 Pittsburgh 's friends at Basis. Some things to consider: - Live sports is still one of the only stream and linear TV programs to demand immediate, real-time attention - Fans of homegrown/lifelong teams provide halo effects to brands that associate with them -Favorable views are extended to athletes and creators who associate with them. (for me, that's Snoop Dogg, Seth Myers, Micheal Keaton and NPR's Daniel Greene -- all Steelers fans) -Working with private marketplaces (PMPs) can provide access to customers you may usually miss Thanks for a great read! Enjoy if inclined. https://lnkd.in/gxsF6vEG

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Adams Outdoor Advertising has acquired 15 billboard assets from Encore Outdoor Advertising, strengthening its presence in Northeast Pennsylvania. The #acquisition adds to the more than 600 billboard faces Adams already operates in the region, expanding coverage within its existing footprint. Read here>>> https://lnkd.in/dbfkKHGu Kevin Jones Bas Vlugt Bob Koigi Michelle Waweru Pielina Kamau Andrea Ayemoba Kanali Nixon Patience RUTAYISIRE Follow us on Marketing Report International #billboards #OOH

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This report from Comcast Advertising takes a deep dive into today’s connected sports fan, looking at engagement with sports content and how fans are viewing across traditional TV and streaming. #ComcastEmp https://bit.ly/46ixxOy

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