Jeev Trika

FREE market research for exporters below. Learn how you can judge market opportunity for your products or services: https://lnkd.in/esgKkmrS Whether your new to exporting or just looking to expand sales in a prime market, this guide will set you off on the right path. Find tools from the following organizations & more: * U.S. Commercial Service * International Trade Administration * Direct Online Marketing * Google Ads Any questions, please let me know. Always happy to provide counsel as an associate of the National Association of District Export Councils and WV DEC member, as well as a Google International Growth Agency Partner. Happy exporting! #exports #exportmarketing #google #mercadolibre #amazon #seo #linkedin #meta #igap

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₹50L Ad Budget: Our Winning Playbook for Online Degree Admissions Client: Channel Partner (Online degree programs) Objective: Generating more qualified leads through PPC marketing. Monthly Media Budget: 50L Client Objective: Reduce CPL (Cost per Lead) while scaling high-intent admissions. Here’s how Tech Digitics is helping them grow: ✅ Home State Focus – Prioritizing high-affinity geographies to capture students with stronger intent and better conversion rates. ✅ Program Prioritization – Driving campaigns around top-converting programs like "Online MBA" for maximum ROI. ✅ High-Intent Platforms – Leveraging Google Search & Microsoft Ads for direct, quality leads; using Meta Ads mainly for remarketing to re-engage interested audiences at a lower CPL. ✅ Conversion-Driven Landing Pages – Redesigning LPs with a clear top-to-bottom flow, persuasive content, and well-placed CTAs to turn clicks into applications. ✅ Data-Backed Optimisation – Continuous testing of creatives, keywords, and bid strategies to squeeze more admissions out of every rupee spent. 📈 Result: A plan designed to cut lead costs and boost admissions, not just generate traffic. Note: Any university or Channel Partner (CP) focusing on these key points can realistically expect a 20–30% improvement in cost-per-admission (CPA). Is your university spending big on ads but struggling with CPL or conversions? DM us to discuss how we can build a similar full-funnel strategy for your next admission cycle. #admission #onlinedgree #digitalmarketing #ppc

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#CSuiteSales #ExecutiveEngagement   #DecisionMaking #ConsultativeSelling   #SalesStrategies Analytical Article: Guide to Selling to the C-suite and Decision Makers Successfully selling to the C-suite and other decision-makers requires an in-depth understanding of their roles, interests, and communication preferences. This article presents a comprehensive guide on how to effectively engage with these high-level executives, transforming prospects into strategic partners.    1. Selling to C-suite and Decision-making: The Context    Identifying the Executive's Role in Decision-Making Understanding the specific roles of executives—such as CEO, CFO, COO, and CMO—is essential. Each has different priorities and areas of focus, which influence their decision-making processes. Tailoring your approach to align with their unique responsibilities can significantly enhance your chances of success.    Know the Players In any organization, several individuals may influence decision-making beyond C-suite leaders. Recognizing key players, including middle management and other stakeholders, allows sellers to navigate the approval process more effectively and tailor messages accordingly.    Developing the Right Mindset Adopting a consultative mindset can be powerful. Rather than simply pushing for a sale, approach discussions with an intent to solve problems. This positions you as a partner rather than a salesperson, creating a trust-based relationship.    Exploring the Nuances of the C-suite Each executive has distinct preferences for communication—some may prefer data-heavy presentations, while others may respond better to narrative-driven storytelling. A thorough understanding of individual leader styles can guide your communication strategy.    2. Communicating with C-suite and Decision-Making: The Preparation    Doing the Research Prior to any interaction, thorough research on the organization, industry trends, and specific executives is critical. This not only informs your approach but also demonstrates your serious commitment to understanding their challenges.    Creating Your Strategy Develop a tailored communication strategy that focuses on the specific needs and pain points of the C-suite. Use insights gained from research to craft messages that resonate with their objectives.   Building Your Reputation Establishing yourself as a credible expert within your field is invaluable. Sharing relevant insights through publications, speaking engagements, and industry discussions builds trust even before you interact with decision-makers.    Becoming an Expert Invest time in deepening your knowledge of both the industry and your solutions. A solid grasp of the value you offer makes your conversations more compelling and positions you as a knowledgeable resource.    3. Communicating with C-suite and Decision-Making: The Strategies ..... For more, you can visit 👇 https://lnkd.in/di-pK5MS    

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SEO Supports Sales Before Sales Ever Talks https://lnkd.in/gtQD2J7Z Most buying decisions are shaped before a sales conversation happens. SEO influences: How prospects understand the problem Which solutions feel credible Which brands feel familiar and low-risk What objections are already resolved By the time someone reaches sales, search has often done the heavy lifting. Pages read, comparisons reviewed, questions answered quietly. That’s why SEO accelerates sales cycles: Better-informed prospects Higher-quality inbound conversations Fewer early-stage objections Stronger trust at first contact SEO doesn’t replace sales. It preconditions it. At Preo Communications, we align SEO with buyer questions sales teams hear every day, so search works upstream of revenue, not alongside it.

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In an age where marketing strategies are increasingly data-driven, understanding lead attribution is essential for optimizing outreach efforts. Recent insights reveal that lead attribution offers significant clarity, tracking all touchpoints in a buyer's journey. This allows marketers not only to identify which channels yield the highest return on investment but also to personalize their strategies effectively. With lead attribution models such as last-touch, first-touch, and time decay, businesses can uncover precisely where to allocate their resources to maximize impact. By recognizing which interactions convert potential customers into actual leads, companies can strategize their marketing efforts more efficiently. The implications of leveraging such data are profound. It ensures that marketing investments are not made under assumptions, but are backed by concrete evidence. As marketing continues to evolve, mastering lead attribution will play a critical role in staying competitive. What are your thoughts on the importance of lead attribution in your marketing strategies? #LeadAttribution #DigitalMarketing #DataDriven #MarketingStrategy https://lnkd.in/ekdA2Tbk Growth Hackers

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Seller Forum Pulse: Back-to-School ASIN Frustrations and Strategies Amazon hosted a Seller Forum poll on the most effective ways to optimize Back-to-School ASINs. While options included advanced keyword research, strong images, competitive pricing, and compelling bullets, sellers quickly turned the thread into a discussion about real challenges. What sellers are saying: 🔸Keyword tools being phased out: Multiple sellers flagged that Amazon is retiring advanced keyword and product attribute fields, which they argue makes discoverability harder. 🔸Category misplacements: Office and electronic items were being dumped into the Books category, creating “drama” and wasted time opening cases. 🔸Timing issues: Some sellers noted that promotions and tips were too late since schools were already in session. 🔸Success stories: A few sellers highlighted staying customer-centric, investing in great A+ content, and focusing on consumer intent as the long-term winning strategy. The takeaway for operators: Back-to-School remains a high-potential Q3 shopping window, but seller feedback shows the gap between Amazon’s suggested playbooks and the on-the-ground challenges with listing compliance, keyword visibility, and category placement. The best defense continues to be early prep, bulletproof catalog hygiene, and leaning on assets like A+ content and images to win conversion. ⬇️ Tap the link to read more about this update! https://lnkd.in/d79icF2E

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On B2B SaaS homepages, nothing kills clarity faster than the teasing headline "See how to do X." That’s clickbait structure: an open loop designed to force curiosity and make you chase the answer...but B2B buyers aren’t here for curiosity. They’re here to solve something specific that’s been frustrating them for weeks (even years!) and if the headline makes them guess, you lose them in seconds. 1. Headlines should promise: Tell me directly what I’ll get 2. Descriptions should justify: Show me how I’ll get there The headline is the sharpest moment of attention you’ll ever get. If the outcome/benefit is clear, the brain relaxes...trust builds, and people are open to your justification. If the outcome is hidden, suspicion creeps in. Teasing spikes curiosity but also raises doubt. EXAMPLES: ❌ Tease → "See how to improve your sales pipeline." ✅ Promise → "Close 30% more deals by automating follow-ups." Description: “Our platform sequences personalized emails and tasks so your reps never drop a lead.” ❌ Tease → "Discover how to manage projects better." ✅ Promise → "Track every project milestone in one shared dashboard." Description: “Assign tasks, set deadlines, and monitor progress with real-time updates.” The point isn’t to impress with clever wordplay... the point is to respect their attention by giving them clarity in one glance, then building credibility in the next line.

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Old vs New! E-commerce scaling strategyies 👉 Old ➤Focus only on Amazon as the primary marketplace. ➤Select products based solely on high search volume. ➤Compete on price instead of differentiation. ➤Run basic PPC campaigns without deep optimization. ➤Rely solely on organic traffic for growth. ➤Ignore customer retention and repeat purchases. 👉 New ✔Understand your target audience & their buying behavior. ✔Find niche-specific, high-conversion product opportunities. ✔Prioritize marketplaces like Walmart, Shopify, and Etsy alongside Amazon. ✔Build a differentiated brand with unique value propositions (UVP). ✔Use data-driven PPC strategies to optimize ad spend and maximize ROI. ✔Use Walmart Fulfillment Services (WFS) for faster delivery What used to work doesn’t work anymore. Scaling today means going beyond Amazon, thinking niche, and building real brand value. ♻️Reshare to help others Follow Meredith Judge for more useful content

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𝗔𝗠𝗔𝗭𝗢𝗡 𝗣𝗣𝗖 𝗕𝗥𝗘𝗔𝗞𝗧𝗛𝗥𝗢𝗨𝗚𝗛: 𝗧𝗥𝗜𝗣𝗟𝗜𝗡𝗚 𝗦𝗔𝗟𝗘𝗦 𝗜𝗡 𝗝𝗨𝗦𝗧 𝗢𝗡𝗘 𝗪𝗘𝗘𝗞 𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬 𝗜𝗠𝗣𝗟𝗘𝗠𝗘𝗡𝗧𝗘𝗗 • 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 & 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 – Separated high-performing keywords from research campaigns into dedicated Exact Match campaigns. – Expanded mid-tail and long-tail keywords to reduce CPC pressure and capture affordable conversions. • 𝗕𝗶𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 – Increased bids on top-converting keywords with proven sales history. – Lowered bids on high-click, low-conversion terms to cut wasted spend. • 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗶𝗻𝗴 – Built separate campaigns for Exact, Phrase, and Broad match types for precise targeting and smarter budget allocation. – Launched ASIN targeting campaigns to capture competitor traffic. – Introduced Video Ads to boost CTR and conversions through stronger product visibility. • 𝗕𝘂𝗱𝗴𝗲𝘁 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 – Instead of aggressive overnight scaling, we increased budgets gradually (10–15% daily) to maintain campaign stability. – Allowed Amazon’s algorithm to adapt while keeping ACOS consistent. • 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 – Used CTR and conversion trends to push spend toward better-performing campaigns. – Paused irrelevant keywords and optimized placements (Top of Search vs. Product Page). 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 (22 – 28 Aug 2025) – Spend: £2,068.78 – Sales: £13,006.38 – Orders: 971 – CTR: 0.97% – ACOS: 15.91% 𝗖𝗢𝗡𝗖𝗟𝗨𝗦𝗜𝗢𝗡 In just 7 days, we scaled PPC sales from £1K/day → £2.8K/day, while maintaining ACOS at 15.91%. This rapid growth boosted revenue and strengthened organic positioning, setting the client up for long-term marketplace dominance. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝗰𝗮𝗹𝗲 𝘆𝗼𝘂𝗿 𝗔𝗺𝗮𝘇𝗼𝗻 𝗣𝗣𝗖? Let’s achieve results like this for your brand — DM us today to start scaling! #AmazonPPC #AmazonAdvertising #ScalingBrands #CaseStudy #AmazonExperts #AmazonSellers #AmazonFBA #AdSuccess #MarketingAgency #EcomMate #ServicesAgency

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Wheres Waldo???? The Realities of AI Search & Visibility to keep in mind. AI-powered search tools like ChatGPT, Gemini, and Perplexity are rapidly reshaping how buyers discover brands. But the hype often masks a complex reality—and businesses need to be cautious. After extensive testing, UNCHAIN3D has identified a few consistently accurate strategies, though many others yielded inconsistent results. We're still optimizing for repeatable, concrete outcomes and the magic potion lol Advice: Focus on consistently creating high-quality, SEO-optimized content. This is key for both search engine visibility and AI discoverability - AI search traffic is growing 165x faster than traditional search, yet it still accounts for less than 1% of most websites' visits. This shift is real but early—results are uneven and experimental 2X - AI often produces inaccurate or fabricated answers with fake citations. Nearly 30% of adults distrust AI-generated search results, and many platforms don’t provide transparent source links Ahrefs - Metrics for AI visibility remain unreliable; no proven “guaranteed” strategies exist yet. Success requires ongoing testing, authoritative content, and technical SEO combined with new AI-specific optimizations Forbes - Most companies are invisible to AI answer engines, risking missed consideration and lost sales opportunities. Ignoring AI visibility now means wasting marketing budgets on channels your buyers may stop using soon Google DeepMind AI search is a powerful emerging channel—but it’s a black box requiring cautious, evidence-driven strategies. Avoid falling for quick-fix promises or overhyped claims. Instead, audit your AI presence, prioritize accuracy and authority, and prepare for a long-term evolution in digital discovery. Stay smart. Stay skeptical. Adapt strategically. #AIForBusiness #GenerativeAI2025 #AIDrivenContent #ResponsibleAI #AIVisibility #SearchEngineOptimization

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We tested Goldcast's homepage with their ICP. In this episode of "Do you even resonate?" we learn what B2B demand gen and ABM directors actually think of them. (Volunteered by Anand "AP" Patel) Clarity score: 3.9/5 Interest to learn more: 3.9/5 Both solid scores. So what did people think? The good: • 86% understood what Goldcast does. That's excellent for B2B. • "Create video content at scale" really resonates. People want to believe this promise. • Big logos work as social proof. (They drew attention, but people still wanted quantified impact). What they can improve: • Positioning confusion. Is it a webinar platform? Virtual event platform? Video editing tool? • The word "agentic" is killing triggering people in a negative way. Direct quote: "the agentic promises make me skeptical of whether this is overhyped AI or it actually gets the job done." AI buzzwords trigger skepticism. • "AI at scale" makes people think: this is slop. Need to address that objection immediately after making this statement. • The page feels text‑heavy, busy, and repetitive • The “why us” and differentiated benefits are underplayed Want to featured next and get a message test on your homepage? Drop your URL and ICP below.

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Simple Strategy To Double Your Sales Immediately 💸 Follow for more insights on scaling consumer brands the smart way! #lifecyclemarketing #growthstrategy #paidads #marketingstrategy #revenuegrowth

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Answer Engine Optimization (AEO) AEO is a strategy that optimizes content to deliver direct, concise answers to user queries. While SEO improves search rankings, AEO focuses on securing featured snippets, knowledge panels, and voice search results—key to dominating modern search. With the rise of AI assistants, smart devices, and zero-click searches, AEO ensures your brand is the go-to source for quick answers. Want to future-proof your content? Learn how to leverage AEO for better visibility: 👉 https://lnkd.in/gxVnQr2X #AEO #SEO #DigitalMarketing #ContentStrategy #SearchTrends #VoiceSearch

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Signing an LOI is the foundation of your entire deal. Yet, too many sellers overlook the details that can save (or cost) them millions. ➡️ Here are 12 key LOI terms every founder and seller must understand before signing anything. 1. Purchase Price Structure ↳ The full value offered for your business. ↳ Balance between upfront cash and earnout shapes your risk and reward. 2. Earnout Details ↳ Future payments based on performance milestones. ↳ Make sure targets and timelines are achievable and clearly defined. 3. Working Capital Adjustment ↳ How inventory, receivables, and cash are treated at closing. ↳ Standard practice: seller retains cash, buyer takes inventory. 4. Cash at Closing ↳ Portion of the purchase price paid immediately. ↳ Typically ranges from 70% to 90%, with the remainder deferred. 5. Escrow Arrangements ↳ Amount held to cover potential reps and warranties. ↳ Usually around 10–15% held for 12 to 18 months post-closing. 6. Seller Financing ↳ When the buyer pays part of the price over time via promissory note. ↳ Commonly 10–20% paid over 2–3 years, plus interest. 7. Transition Period ↳ Length of time you’ll stay involved after closing. ↳ Generally between 30 and 90 days to ensure smooth handoff. 8. Employment Agreement ↳ If the buyer requests you to stay on in a formal role. ↳ Negotiate salary, equity, responsibilities, and contract length. 9. Non-Compete Clauses ↳ Restrictions on operating competing businesses. ↳ Industry standard limits are usually 2–3 years, with defined geography and scope. 10. Due Diligence Timeline ↳ The period allotted for the buyer’s detailed review. ↳ Normally 30 to 60 days with clear deliverables expected. 11. Material Adverse Change (MAC) Clause ↳ Buyer’s right to withdraw if significant negative changes occur. ↳ Critical to define narrowly to avoid deal uncertainty. 12. Closing Conditions ↳ Requirements that must be met before the transaction finalizes. ↳ Watch out for vague or open-ended conditions that could stall closing. 🔄 If you found this helpful, please like, share, or comment! And follow David Davis II for more practical M&A insights.

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Global e-commerce will hit $6.86 trillion in 2025 Total online retail sales worldwide are projected to reach $6.86 trillion this year, up from $6.33 trillion in 2024. That’s an 8.4% year-over-year growth. E-commerce now accounts for 21.2% of total global retail. In some markets, that figure is already over 30%. If your business, brand, or client portfolio isn’t optimized for online growth—you’re missing out on the fastest-growing retail engine in history. Sources: 1. eMarketer: Worldwide Retail and E-Commerce Forecast 2025 2. SellersCommerce: 2025 Global E-Commerce Statistics 3. Yaguara: Global E-Commerce Sales Growth What’s the most important shift your business is making this year to capture more e-commerce revenue? Let’s compare notes. #ecommerce #digitalmarketing #retailtrends #onlineretail #ecommercetrends #growthstrategy #marketing

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Early-stage pipeline development is as much about people as it is about process. Let's break down how to identify and build high-value relationships that move deals forward—from decision makers to strategic partners. #ModernSeller #Sales #SalesPipeline #SalesTips

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