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Jennifer Radke shared thisAre you being told, "just implement AI"? Often without an organizational goal or outcome in mind? You might not be alone. And, as Amanda Andresen, SMS, OMCA, shares in this article, it is happening often, as with the onset of social media marketing. It might be helpful to think about this shift, be intentional, and make a plan. Check out her blog to learn more. https://lnkd.in/gmv5PvBh
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Jennifer Radke shared thisCelebrating a new Social Media Strategist this Friday afternoon. Congratulations to Karlynn Riccitelli on earning her credential and doing so with the support of so many amazing professionals. Well done.Jennifer Radke shared thisI am so excited to share that I’ve recently earned my Social Media Strategist Certification through the National Institute of Social Media. Through this process, I’ve grown more confident in my social media abilities, and I know they will be invaluable in my current role as a Marketing Coordinator. I am incredibly grateful to RJ Thompson, MFA, SMS, CDMP for sharing this opportunity with me and guiding me through both the scholarship and certification process, and to Jessica FitzPatrick for giving me the chance to grow in that space by entrusting me with my social media internship and helping to secure additional funding for my certification. I’m looking forward to continuing to learn, improve, and apply these skills in meaningful ways throughout my career.
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Jennifer Radke shared thisTuesday night was another fantastic night at Amplify Mission Network! Not only did I get to connect with a ton of amazing business and nonprofit professionals, but I was blessed with the opportunity to facilitate a table discussion on how to support the needs of the two nonprofits presenting this month: Pacem In Terris Hermitage Retreat Center and Portals Education. Grateful for this outstanding group and the people who show up to lift and support others!Jennifer Radke shared thisBusiness leaders. Nonprofit leaders. One room. Our July AMP Session brought together nearly 200 people committed to using their experience, ideas, and relationships to help local nonprofits move their missions forward. The evening began with pizza from Lion's Fire Pizza, live music, and intentional time to connect before transitioning into collaborative conversations around real strategic opportunities facing Pacem In Terris Hermitage Retreat Center and Portals Education. One of the evening's highlights was hearing Lion's Fire reflect on how an AMP Session five years ago sparked ideas, relationships, and momentum that continue to shape their ministry today. One attendee summed it up well: "Wow—what a night! A room full of like-minded business leaders who want to give back, support, and unlock the potential of these organizations. You can't help but feel good when leaving an Amplify Mission Network event. Can't wait for the next one!" That's exactly why we gather. Thank you to everyone who joined us and generously shared your ideas, perspectives, and encouragement. We look forward to seeing you at our next AMP Session on September 15.
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Jennifer Radke shared thisWho is your audience? Do you know? Do you care?Jennifer Radke shared this" I hear individuals out in the digital space, out in social media land say things like, 'Audience identification is not important.' I will sit down and argue that until the cows come home. I don't care if it's an old marketing's idea or not, it is still 100% relevant." — Jennifer Radke Listen to The Marketing Expedition Podcast featuring Jennifer Radke, owner of the National Institute for Social Media. Known for her practical solutions and expertise in coaching and training, she's a sought-after speaker for businesses of all sizes: 🎙️ https://lnkd.in/gquCp9yv #MarketingQuotes #SocialMediaMarketing #PodcastQuotes #AICreativeTool #IndustryTrends #ThoughtLeadership #Branding #DigitalAdvertising #BusinessGrowth #MarketResearch #FreshMarketingStrategy231 - Understanding the Audience and Other Keys to Effective Marketing with Jennifer Radke231 - Understanding the Audience and Other Keys to Effective Marketing with Jennifer Radke
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Jennifer Radke shared thisAre you thinking of a rebrand? Rebranding isn't as simple as just throwing out some new logos, colors, or a new tagline. You want to be sure you enter this process with intention and understanding of what your current and future audience might need. There is a great new blog from Jenna Zark on the OMCP® blog called "Rebranding on Social Media: How to Help Audiences See Your Brand with Fresh Eyes". What points stand out to you? https://lnkd.in/gNrQeVPjRebranding on Social Media: How to Help Audiences See Your Brand with Fresh EyesRebranding on Social Media: How to Help Audiences See Your Brand with Fresh Eyes
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Jennifer Radke shared thisEnergized after spending my Monday morning with the Wooddale Church Job Transition Group. This was my first time speaking to this group and they were so welcoming. After they did their devotions, introductions, and speed networking, I talked about setting up an using their LinkedIn profile effectively. A huge THANK YOU to Barbara (Barb) Christensen for making the connection and everyone in attendance for their questions and insights. If you are in transition, this is another support option.
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Jennifer Radke shared thisRyan Philbrick is amazing. If you are looking for real talent in program/project management for your team, connect with him. Not looking, but know an organization that is? Tag them or share this.Jennifer Radke shared thisWell team… I had expected to continue my current work longer, so this update comes sooner than planned. 😢 I’m beginning my search for program/project management and stakeholder/customer engagement roles and hoping to return to the commercial sector, especially in cybersecurity, technology, and consulting. My current assignment is expected to conclude earlier than anticipated, so I am beginning to explore new opportunities. What’s great about me? Lots, I am told! ��️ I bring over 15 years of managing programs across federal, corporate, and technology environments. 💻 My background includes program and portfolio operations, executive decision-making, communications, performance reporting, and coordinating delivery across teams in regulated settings. 🌍 I am currently based in Washington, D.C., hold active TS/SCI and Q clearances, but I am open to relocation, remote, hybrid, or onsite work, and any and all travel (global would be nice)! If you’ve gotten this far, please: 📧 Share this post, 🤝 Introduce me to someone you think might like to hire me, or 📱 Send me a LinkedIn message to catch up! All help is appreciated! #OpenToWork #ProgramManagement #ProjectManagement #CybersecurityJobs #ConsultingJobs
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Jennifer Radke shared thisWhat an amazing way to start the week! Volunteering for the Haiti Empowered golf scramble at the beautiful Willinger's Golf Club in Northfield, MN. Thank you to all the golfers, donors, sponsors, volunteers, and staff, who made this such a cool event. I'm not a golfer, but this event was inspiring. Honored to serve on the board for such an amazing organization.
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Jennifer Radke reposted thisJennifer Radke reposted thisWant to earn your SMS certification before the fall? This is your last chance to make that happen. Six weeks of fully remote, instructor-led training covering all six content domains, from class to proctored exam. And with 56% of SMS certified professionals receiving a promotion after earning their certification, it's an investment worth making. Enroll here, class starts July 20th: https://buff.ly/Ys5swLh #NISM #SMSCertification #SocialMediaMarketing #ProfessionalDevelopment
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Jennifer Radke liked thisJennifer Radke liked thisData without direction is just noise. 📉 In his first NISM blog, intern Spencer Schmidt breaks down why strong goals are the difference between chasing the right results and chasing the wrong ones. "Teams often have access to real-time performance data, but quick access to metrics does not always mean quick clarity. Without strong goals, teams can easily misread early signals and chase the wrong results." #MarketingStrategy #NISM #GoalSetting https://buff.ly/FgsH1Ae
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Jennifer Radke liked thisSee you next week! Join Interpro Translation Solutions if not yet signed up.Jennifer Radke liked thisTranslation gets the words right. Localization gets the meaning right. 🌍 Join us Tuesday, August 4th, for a free webinar with Nicholas Strozza and María Fagrelius from Interpro Translation Solutions as they break down how to make your content truly resonate across cultures and markets. You'll leave knowing: → Why localization, not just translation, is essential for culturally relevant marketing → Where AI tools fall short (and how to fill the gaps) → Practical workflows for scaling multilingual content Register now: https://buff.ly/OsHcjT3 #NISMWebinar #ContentMarketing #Localization #GlobalMarketing
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Jennifer Radke liked thisJennifer Radke liked thisLearn to conquer keyword research and unlock the secrets of interpreting and reporting on valuable data with our Research & Analysis Assessment Based Certificate course. NISM-Certified SMS professionals can earn 5 CEUs with successful completion, and everyone receives a certificate and digital badge! Expand your knowledge and brand's visibility by enrolling today: https://bit.ly/32tRdgy #KewordResearch #DataAnalysis #OnlineLearning
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Jennifer Radke liked thisJennifer Radke liked thisAdam Sinkus Craig Newmark Ted Rubin Bob Schiers Jennifer Radke Brian Basilico Lori Bruhns Hank Hoffmeier Benjamin Wechsler Aaron Houghton David Bohm Danny Rosin Liza Deckelbaum Alison Melissa Davis Joe Novara Anthony Richardson Fred Hathaway Jack Fleming ✴️📢 Robert Rose Jodi Kleiber Marc Harty ROBERT SIEGER Rebecca Jackson Kevin Bodiford Justin L. Johns Jake Finkelstein Jennifer Ast Eric Kussin Rachel Haviland, PhD Jim R. Roberts Creighton P. Blackwell, CIE Ted Bachman Keith Langbo Joseph "JK" Kalinowski Melissa Culbertson Shelby Larson
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Jennifer Radke liked thisJennifer Radke liked thisTimeline disruption! Bellevue Bicycles ribbon cutting is this Saturday at 11am! 512 Lincoln Ave in Bellevue. Here is what I’ll be wearing - so much magenta you can spot me from space! 🚴🚴♀️🚴♂️
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Jennifer Radke liked thisJennifer Radke liked thisWell, this was unexpected🤯. I saw a new option show up on my feed this morning, “Seems like AI slop” a way to report suspicious content. It’s a small feature, but it tells you something bigger. LinkedIn is struggling to catch AI slop with their algorithms alone, so they’re crowdsourcing it. That lines up with something I’ve been hearing on the AI front: 2026 is the year of tasks. AI needs us to map out how we actually do the work, step by step, before it can replicate the process. Apparently it needs us for the other half too: Telling it what’s actually good. Reading everything ever published on the web wasn’t enough to teach a model the difference. Sorry, Reddit is not the source of truth. As an engineering leader, I’m watching for signals like this. They tell you what’s actually coming, not what the AI industry claims is coming. ❇️ What’s a simple task you’ve tried to hand off to AI where it still needed your judgment to know when it got it right? Follow me if you want engineering leadership wisdom and honest AI takes, grounded in real experience, not theory. Currently in a Director-level job search and sharing the real journey.
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Jennifer Radke reacted on thisJennifer Radke reacted on thisSo here's my ask, to every PIO, every city communications director, every chief and administrator who signs off on these decisions: leave the comments on. Staff them. Answer them. Take the hits. Show your community that there are human beings behind the crest on your profile picture, because the alternative is a return to the one-way world, and we already know how that story ends.You Turned Off the Comments. You Should Have Turned Up the Courage.You Turned Off the Comments. You Should Have Turned Up the Courage.
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Jennifer Radke liked thisJennifer Radke liked thisDon't let your competition get the jump on you! If you're a seasonal service, or if you have specific events throughout the year that you want to make sure you're showing up in search for, don't wait. Search engines need time to understand your site and what intent you're fulfilling when people go to you. That takes time, and when you're competing with other companies, you don't want to use your most important time to let the algorithm learn about you. If you're getting ready for a seasonal push this fall/winter, now is the time to start putting together your ads and content plans. #digitalmarketing #localbusiness
Experience & Education
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National Institute for Social Media
View Jennifer’s full experience
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Licenses & Certifications
Volunteer Experience
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Member - Board of Directors
Haiti Empowered
- Present 4 months
Children
Haiti Empowered is committed to equipping children with education, nutrition, and medical care, giving families hope through the life-transforming message of the Gospel. You too can get involved and make a difference in the lives of children in Haiti. Reach out or visit our website to learn more.
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Marketing Advisory Committee Member
Dakota County Technical College
- Present 1 year 8 months
Education
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South Metro MobilePack - Leadership Team
Feed My Starving Children
- 7 years
My role in the MobilePack leadership team is to run the social media activities for the event. The MobilePack has a tangible goal to include the community and pack 2-3 million meals for hungry children around the world. But the truth is, that is only the beginning. By reaching out with God's love, we also hope to build stronger communities and relationships among all our faith communities; by serving together, side by side, regardless of denomination.
The 2020 location will be…My role in the MobilePack leadership team is to run the social media activities for the event. The MobilePack has a tangible goal to include the community and pack 2-3 million meals for hungry children around the world. But the truth is, that is only the beginning. By reaching out with God's love, we also hope to build stronger communities and relationships among all our faith communities; by serving together, side by side, regardless of denomination.
The 2020 location will be Hosana Church in Lakeville, MN.
Sign up to volunteer or donate at www.southmetromealpack.org -
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Committee Chair
Christus Victor Lutheran Church
- 5 years 1 month
Children
Publications
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Stories from the Social Side
National Institute for Social Media
See publicationSocial media changes quickly and professionals are often left to fend for themselves and figure out the best way of doing things to keep their brand relevant. This collection of advice, best practices, tips, and interviews from more than thirty social media professionals allow readers the opportunity to look behind the screen and take some of the guesswork out of their job.
This collection is intended to start a conversation, within a community, where social media marketing professionals…Social media changes quickly and professionals are often left to fend for themselves and figure out the best way of doing things to keep their brand relevant. This collection of advice, best practices, tips, and interviews from more than thirty social media professionals allow readers the opportunity to look behind the screen and take some of the guesswork out of their job.
This collection is intended to start a conversation, within a community, where social media marketing professionals can look to each other for words of wisdom and support. The road may be fairly new, but there are folks who have been traveling this path for more than 10 years now. We hope that readers can learn from them, connect with them online, and ultimately grow in their own professional journey.
Stories from the Social Side offers insight for those just starting to think about a career in social media, to those who are veterans in this space. It also offers helpful tips and advice to hiring managers trying to determine what to look for in their next social media hire.
Here is a sample of what you can expect to find inside:
-How did these experts get started and what do they recommend you do to be successful.
-How to excel as a social media professional.
-What social media platforms they found success and why.
-Keeping yourself healthy and happy in a 24/7 connected world.
Projects
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#Luv4Social - Weekly Twitter Chat on Social Media & Marketing
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Launched in July 2014, #Luv4Social is a community-based weekly Twitter chat for those interested in social media and marketing. The chat was created to be open to students, enthusiasts and professionals, looking to network through sharing knowledge. We cover topics ranging from the best social media tools to insights on consultancy.
In the past we've had special guests such as Brian Fanzo, Ted Rubin and Ann Handley join our chats and answer questions from the community.Other creators -
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Textbook Review
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Review content to be included in v2 of the National Institute for Social Media (NISM) textbooks. Six books are included in the series. The topics include:
- Project Management
- Strategic Planning
- Community Management
- Marketing and Communications
- Research and Analysis
- Governance and Compliance
Project participants read an advanced copy of the textbook and shared feedback (either synchronously via a webinar or asynchronously via email) regarding the content…Review content to be included in v2 of the National Institute for Social Media (NISM) textbooks. Six books are included in the series. The topics include:
- Project Management
- Strategic Planning
- Community Management
- Marketing and Communications
- Research and Analysis
- Governance and Compliance
Project participants read an advanced copy of the textbook and shared feedback (either synchronously via a webinar or asynchronously via email) regarding the content of the book.Other creators -
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2016 Social Media Job Study
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Facilitated an online survey of over 400 social media professionals and completed follow-up interviews with a subset of the additional participants. Complied the results, analyzed and reported findings to the NISM board of directors. Final study to be published in 2016
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Organizations
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Sigma Beta Delta
Member
- Present -
Women in Networking (WIN)
Member
- Present -
Women Entrepreneurs of Minnesota
Social Media Director
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